Good End 2023: When is it and how to prepare your ecommerce

El Buen Fin is an initiative that takes place every year in November, with the aim of reactivating the economy, boosting sales and offering benefits to consumers and merchants.

During Buen Fin, participating companies offer discounts, promotions and payment facilities on their products and services, both in physical stores and online.

Consumers take advantage of these dates to do their Christmas shopping early, save money and access better deals. El Buen Fin also promotes the use of electronic payment methods, innovation and competitiveness of companies, and financial inclusion.

How does Buen Fin impact Mexico?

The impact of Buen Fin in Mexico is as follows:

• El Buen Fin causes a notable increase in sales in various sectors, such as commerce, services and tourism. For example, in 2021 it was estimated that sales during the Buen Fin reached 191.9 billion pesos, which meant an increase of 9% compared to 20201.
• El Buen Fin also helps anticipate Christmas shopping, which avoids crowds and distributes consumer spending better. According to a survey, half of shoppers took advantage of El Buen Fin to buy gifts or items for the December holidays1.
• El Buen Fin promotes the use of electronic payment methods, such as credit or debit cards, bank transfers or digital platforms. This speeds up transactions, reduces the use of cash and encourages financial inclusion. According to the same study, 60% of Internet users in Mexico purchased a product or service during El Buen Fin.
• El Buen Fin stimulates innovation and competitiveness in companies, especially small and medium-sized ones, which seek to offer quality products and services, with attractive prices and easy payment options. In addition, El Buen Fin promotes the digitalization and omnichannel nature of businesses, which combine physical and online sales to reach more customers. In fact, 70% of buyers used both channels to purchase products and services.
• El Buen Fin also has an environmental impact, as it generates an increase in the consumption of natural resources, energy and greenhouse gas emissions. Therefore, it is important that both consumers and merchants take measures to reduce their ecological footprint, such as buying local products, recycling or reusing packaging, using public transport or carpooling.

When is Buen Fin 2023?

El Buen Fin 2023 will take place from November 17 to 20 , so you still have time to prepare your ecommerce and get the most out of it.

Follow these recommendations to properly prepare your digital business and sell beyond your expectations.

How to prepare your ecommerce for Buen Fin 2023?

If you have an e-commerce site or want to create one, it is important that you prepare in advance to make the most of this event.

Here are some tips to get your ecommerce ready for Buen Fin 2023:

• Define your objectives and strategies : Before embarking on the Buen Fin adventure, you must be clear about what you want to achieve with your ecommerce, what your sales goals are, what products you are going to offer, what discounts or benefits you are going to apply, how you are going to promote your offer and how you are going to measure your results. This way, you will be able to better plan your actions and optimize your resources.
• Optimize your website : Your e-commerce must be prepared to receive increased visitor traffic during the Buen Fin, so you must make sure that it works correctly, that it is fast, secure, easy to navigate and compatible with mobile devices. You should also check that your catalog is up to date, that your images are of quality, that your descriptions are clear and attractive, and that your prices are competitive.
• Offer a good shopping experience : To convert your visitors into customers, you must offer them a satisfactory shopping experience that generates trust and loyalty. To do this, you must facilitate the registration, payment and shipping process, offer various payment options, include clear exchange and return policies, provide efficient and personalized customer service , and request feedback and reviews from your buyers.
• Create a digital marketing campaign : To attract your target audience and generate sales during the Buen Fin, you must design a digital marketing campaign that includes different channels and tools, such as social networks, email marketing, online advertising, SEO, valuable content, etc. You must segment your audience well, create creative and persuasive messages, offer incentives such as coupons or raffles, and measure the impact of your actions.
• Analyze your results and learn : After the Buen Fin, you should take stock of your results and analyze what worked well and what can be improved. You can use tools like Google Analytics or Facebook Insights to obtain data on the behavior of your visitors and customers, the performance of your website, and your marketing campaigns. This way, you can identify your strengths and weaknesses, and apply the lessons learned for future occasions.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, you will find the solution you need at MHA. Schedule a call.