How to Put a Business on Google Maps in 2023

If you want your business to show up in Google Maps results and attract more customers online, you're in the right place.

In this article, we will explain step by step how to register your business on Google Maps through Google My Business. This process is completely free and can make a difference in the visibility of your business online.

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Registration in Google My Business

The first thing you should do is access the Google My Business portal. You can find the link in the description of this item. Once on the page, follow these steps:

Step 1: Sign in with your Google account

When you access the Google My Business portal, you will see a button that says "Access." Click on it and then sign in with your Google account or your Gmail if you already have one. If you don't have a Google account, you can easily create a new one.

Step 2: Check if your business is already registered

Google may display a message saying that your business is already in its database. In this case, you will simply have to claim ownership of that business. This is important to ensure that you are the account administrator in Google My Business.

Step 3: Register your business

If you can't find your business in Google's database, don't worry, you can easily register it. To do this, follow these steps:

  1. Enter the name of your business.
  2. Select the category that best describes your business.
  3. Indicate if you want to add your business to Google Maps. Of course, you'll want it to appear on the map.
  4. Enter your business address accurately, including country, city, zip code, and state.
  5. Google will ask you if any of the suggested addresses match your business address. Make sure you select the correct one.
  6. Indicate whether you make home deliveries and, if so, provide additional information about service areas.

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Step 4: Location Verification

In this step, Google will ask you to verify the location of your business. Make sure you place the pin on the map as accurately as possible. This is essential for customers to find your business effectively.

Step 5: Contact Information and Website

Provide contact information, such as your phone number. Make sure it's a valid number, as Google will use it to validate your business. Also, if you have a website, add it here. This will make it easier for customers to find more information about your business.

Step 6: Ownership Verification

To ensure that you are the owner or representative of your business, Google may require additional verification. This involves recording a video of your business to verify that it matches the information you provided. Make sure you follow these steps:

  1. Start recording from outside your business. If you have a name sign visible, be sure to capture it.
  2. Record around to show the location and nearby businesses, which will help verify the location.
  3. Then, film the inside of your business, showing tools, equipment or anything that shows that you are not an ordinary customer, but an authorized representative.

Step 7: Sending the verification video

Once you've recorded the verification video, open your phone's camera and scan the QR code provided by Google. Sign in with your account, and then the app will automatically open to send the video. Make sure it's a clear video and no longer than 5 minutes.

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Customizing your Profile on Google My Business

Once you have completed registration, your business will be under review by Google. In the meantime, you can customize your Google My Business profile to attract more customers. These are some of the elements you can edit:

  • Hours of operation: Indicate the days and times when your business is open. It's important to keep this information up to date so customers know when they can visit you.

  • Description of your business: Highlight the services or products you offer and why your business is the best option. Focus on how you can meet your customers' needs.

  • Photos: Add photos of your business, both outside and inside, so customers can get a clear idea of ​​what you offer.

  • Products and services: If your business offers specific products or services, you can list them on your Google My Business profile. This makes it easier for customers to know what they can find in your establishment.

  • Questions and answers: Customers can ask questions on your Google My Business profile. Be sure to answer them to provide them with useful information.

  • Updates: You can post updates to your profile, such as announcements, special events, or news about your business. This allows you to keep customers informed and engaged.

With these personalized elements, your Google My Business profile will be more attractive and useful to potential customers. Remember that you can access your business dashboard at any time to make these edits.

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Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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