How to Put a Business on Google Maps in 2023
If you want your business to appear in Google Maps results and attract more customers online, you've come to the right place.
In this article, we will explain step by step how to register your business on Google Maps through Google My Business. This process is completely free and can make a difference in the visibility of your business online.
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Registering on Google My Business
The first thing you need to do is access the Google My Business portal. You can find the link in the description of this article. Once on the page, follow these steps:
Step 1: Sign in with your Google account
When you access the Google My Business portal, you'll see a button that says "Sign in." Click on it and then log in with your Google account or Gmail if you already have one. If you don't have a Google account, you can easily create a new one.
Step 2: Check if your business is already registered
Google may display a message saying that your business is already in their database. In this case, you will simply need to claim ownership of that business. This is important to ensure that you are the account administrator on Google My Business.
Step 3: Register your business
If you can't find your business in Google's database, don't worry, you can easily register it. To do so, follow these steps:
- Enter the name of your business.
- Select the category that best describes your business.
- Indicate whether you want to add your business to Google Maps. Of course, you'll want it to appear on the map.
- Please enter your business address accurately, including country, city, zip code and state.
- Google will ask you if any of the suggested addresses match your business address. Make sure you select the correct one.
- Please indicate whether you deliver to homes and, if so, provide additional information about service areas.
Step 4: Verify location
In this step, Google will ask you to verify your business location. Make sure to place the pin on the map as accurately as possible. This is essential for customers to effectively find your business.
Step 5: Contact information and website
Provide contact information, such as your phone number. Make sure it's a valid number, as Google will use it to validate your business. Also, if you have a website, add it here. This will make it easier for customers to find more information about your business.
Step 6: Verification of ownership
To ensure that you are the owner or representative of your business, Google may require additional verification. This involves recording a video of your business to check that it matches the information you provided. Make sure to follow these steps:
- Start by recording from the outside of your business. If you have a visible name sign, be sure to capture it.
- Records around to show location and nearby businesses, which will help verify location.
- Next, film the inside of your business, showing tools, equipment, or anything that shows you are not just a regular customer, but an authorized representative.
Step 7: Sending the verification video
Once you've recorded the verification video, open your phone's camera and scan the QR code provided by Google. Sign in with your account, and the app will then automatically open to send the video. Make sure it's a clear video and no longer than 5 minutes.
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Customizing your Google My Business Profile
Once you've completed registration, your business will be under review by Google. In the meantime, you can customize your Google My Business profile to attract more customers. Here are some of the elements you can edit:
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Hours of Operation: List the days and times your business is open. It’s important to keep this information up to date so customers know when they can visit you.
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Business Description: Highlight the services or products you offer and why your business is the best option. Focus on how you can meet your customers' needs.
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Photos: Add photos of your business, both inside and out, so customers can get a clear idea of what you offer.
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Products and services: If your business offers specific products or services, you can list them on your Google My Business profile. This makes it easier for customers to know what they can expect at your location.
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Questions and Answers: Customers can ask questions on your Google My Business profile. Be sure to answer them to provide them with helpful information.
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Updates: You can post updates on your profile, such as announcements, special events, or news about your business. This allows you to keep customers informed and engaged.
These custom elements will make your Google My Business profile more attractive and useful to potential customers. Remember that you can access your business dashboard at any time to make these changes.