Video formats: everything you need to know to upload them to your Google and Meta campaigns

In today's digital world, choosing the right video format is crucial to impact Google and Meta campaigns.

What are video formats and why are they important?

Video formats determine how video files are encoded and transmitted on different platforms and devices.

Using the right format ensures the best possible quality and compatibility with platforms like Google and Meta, which is crucial to improving the display and performance of your campaigns.

Video formats supported by Google: which are the best?

Google Ads supports a variety of video formats, but the most recommended ones are:

• MP4: Popular for its high quality and efficient compression.
• AVI: Ideal for high-quality videos, although with larger file sizes.
• MKV: Supports a wide range of codecs, offering flexibility.

These formats ensure that your content reaches a larger number of users without technical issues.

What are the best video formats for Facebook and Instagram?

For Meta platforms, including Facebook and Instagram, it is recommended to use:

• MP4: Offers a combination of quality and manageable file size.
• MOV: With support for high quality and great compatibility on Apple devices.

Choosing between these formats will ensure that your video plays smoothly, increasing engagement in your campaigns.

Recommendations to optimize your videos before uploading them

Before uploading your videos, it is essential to optimize them to ensure their performance. Here are some key points:

• Resolution: Keep the resolution high, such as 1080p, for better visual quality.
• File Size: Use compression tools to reduce the size without losing quality.
• Length: Make sure your message is clear and concise; 15-30 second videos are often most effective.

Optimizing these aspects maximizes the effectiveness of your campaigns and improves the user experience.

How does video format affect campaign performance?

The performance of a campaign can be directly influenced by the chosen video format.

An inappropriate format could result in long loading times or playback issues, negatively affecting the user experience and, therefore, the consumer's purchasing process .

It is essential to understand the relationship between content type and specific metrics such as POAS and viewing time.

Frequently Asked Questions

What is the lightest video format?

The MP4 format is considered one of the lightest and most efficient due to its excellent quality-size ratio, making it ideal for uploading to online platforms.

What codecs are recommended to use for Google and Meta?

H.264 is the most recommended codec for both cases thanks to its high efficiency and wide compatibility with MP4 and MOV formats.

How to ensure that a video maintains its quality on social networks?

It is crucial to upload the video in the best possible quality from the start and use appropriate compression tools to maintain a balance between quality and size.

How do formats affect video accessibility?

By choosing widely accepted and compatible formats like MP4, you ensure that your videos are accessible to most users across different platforms and devices.

How to choose the best video format for your campaign

Choosing the best video format for your Google and Meta campaigns involves considering factors such as quality, file size, and compatibility. By following the recommendations and guidelines identified, you can optimize your videos for maximum impact and engagement.

Make sure to keep checking back for updates on each platform to stay up to date with the most recommended formats.