Google Ads Promotion 2024: How it works and how we help you take advantage of it at MHA

Do you want to take the first step in digital advertising without spending too much? Google Ads, one of the most effective advertising platforms in the world, often offers irresistible promotions to attract new users or incentivize those who are already registered.

In 2024, Google Ads promotion allows you to earn advertising credit that you can use to boost your campaigns for free.

What is the Google Ads 2024 promotion and how does it work?

The Google Ads 2024 promotion is an offer that Google is launching to encourage companies to try out its advertising platform.

This offer typically grants a free credit when you meet certain requirements, such as making a minimum initial investment in advertising.

How does it work?

1. Google Ads Sign Up : If you are new to the platform, you must sign up to create an account.
2. Applying the promotional code : Once you have your account, you can apply the promotional code provided by Google or an authorized partner.
3. Meeting minimum spend : The promotion usually asks you to spend a certain amount in a specific period (example: spend $300 MXN in 30 days).
4. Obtaining advertising credit : Once you meet the requirements, Google gives you a credit equal to the value of your investment or similar, which you can use for your campaigns.

How can you redeem the Google Ads promotion in MHA?

At MHA , we understand that the process of redeeming a Google Ads promotion can be somewhat confusing if you are not familiar with the platform.

That's why we help you redeem it efficiently and make sure you meet all the requirements necessary to make the most of this offer. We guide you through every step of the process:

1. Eligibility Review : We first evaluate whether your Google Ads account is eligible to receive the promotion.
2. Application of the promotional code : We assist you in the correct application of the code, ensuring that it is valid and applied within the stipulated time.
3. Initial expenditure optimization : We manage your first investment in advertising so that you meet the required amount and do so strategically.
4. Advertising Credit Monitoring : Once credit is applied to your account, we track it to ensure it is being used efficiently on the most important campaigns.

What are the benefits of using Google Ads promotion?

Taking advantage of the Google Ads 2024 promotion gives you several benefits, especially if you are just starting out in digital advertising . Some of the most notable ones are:

• Savings on initial investment : You get free advertising, which means less financial risk when trying out the platform.
• Greater visibility : You increase your brand exposure without additional costs.
• Direct experience : Allows you to learn how Google Ads campaigns work without the need for a major investment up front.
• Flexibility in credit usage : The credit you receive can be used on any type of Google Ads campaign, whether on the Search Network, Display, YouTube or Shopping.

How to maximize Google Ads promotion credit?

Once you have earned advertising credit, it is essential to know how to use it wisely to maximize results. Here are some tips to help you get the most out of it:

• Define clear goals : Before using your credit, make sure you have clear goals for your campaign , such as generating traffic, capturing leads or increasing sales.
• Segment your audience : Use Google Ads targeting to make sure your ad reaches the right people.
• Optimize keywords : Invest in the most relevant keywords for your business, those that have a good search volume and are aligned with your audience.
• Run A/B tests : Experiment with different ads to see which ones perform best and adjust your strategy based on the results.
• Monitor and adjust : Constantly review your campaign data and adjust your ads, bids, and targeting to improve performance.

How to take advantage of future Google Ads promotions?

While the Google Ads 2024 promotion is a great opportunity, Google often offers similar promotions in the future. Here are some recommendations to always be ready to take advantage of them:

1. Keep an eye out for deals : Google launches promotions at key times, such as special events or holidays.
2. Consult with an expert : Promotions often have terms and conditions that you must comply with. At MHA, we help you be prepared to take advantage of any opportunity.
3. Invest strategically : Make sure any initial advertising investment is aligned with your long-term marketing goals.

Why is it important to work with a Google Ads Certified Partner?

Working with a certified partner like MHA ensures that your advertising strategy is in the best hands.

We have experience in campaign management and know all the details of the promotions that Google offers, which guarantees optimal use of advertising credit and better results for your business.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.