What are Instagram Highlights?

If you are an Instagram user and you like to visit the profiles of your colleagues, favorite artists or the person you are in love with, you have probably noticed the existence of Outstanding Stories, known in English as Highlights.

On a personal level, Highlights help us highlight moments that we find funny, important, or that have been a milestone in our lives.

Also, how easy it is to select and organize stories fascinates anyone. But have you ever wondered how a company or organization can get involved with this Instagram tool?

You will find the answer to this question throughout this article. If you want to learn everything about Instagram Highlights, don't lose sight of the information we have for you.

The impact of Instagram

Instagram is one of the most popular social networks today. Its trend has been increasing unlike other platforms that have fallen into disuse.

This is due to the constant updates that have made Instagram a multigenerational social network.

For many content creators, companies and organizations, the social network represents one of the best channels and means to connect with their audience. It is on Instagram where brands can increase their number of followers and expand their business proposition.

Without a doubt and assumptions, Instagram has ceased to be an ordinary social platform to become a powerful tool for companies, organizations and businesses.

Millions of posts are made daily, both personal and commercial. Likewise, Instagram owes its popularity to its tools and functions; Stories, Reels and, naturally, Highlights.

Also check: Advantages and disadvantages of social networks

What are Instagram Highlights?

The Highlights are a compilation of Stories that can be selected from the Instagram archive and set on the personal or business profile, just below your description.

These can have a title and a cover image, which makes it easy to create groups or sections. You can highlight as many contents as you want.

Featured Stories (as they are also known) will remain on the profile for as long as you decide . You can edit or delete the Highlights as you like.

How to take advantage of Highlights for your company?

According to the official Instagram site, "now you can better express your business identity by grouping together the stories you've shared."

Featured Stories can show all facets of your business. You can also tell stories that are interesting to your audience. There are those who explain their mission, vision and values ​​through the Highlights so that they are always available to everyone.

In the same way, you can answer frequently asked questions or share data about your business, such as: hours, prices, products, services, shipments or payment methods .

In short, any information you want to share on your profile will look good through a few Highlights. You can enhance this if you have some creativity to create Stories.

The resources that Instagram offers are good, but you can get great results if you use other means, such as design or editing programs, for example.

Advantages of using Highlights in your business profile

In essence, the main advantage of Highlights is that the company or business can express its image, identity and story through Stories and without much effort.

However, there are other benefits of using Featured Stories, such as:

  • Boost sales through the promotion of your products or services.
  • Disseminate important information about your business or company.
  • Personify and improve the image of the brand through the exposition of the vision, mission, values ​​and history.
  • Create stories behind your brand.
  • Get closer to your audience.
  • Through Instagram tools, you can get to know your followers and consumers with surveys and question boxes.


Instagram has various functions; each with its own characteristics. However, we cannot deny that Highlights have particular characteristics that will help us enhance marketing strategies.

Likewise, it is an innovative way of getting closer to customers and followers of the brand, as well as users of the social network who come across our profile. Without a doubt, Instagram Highlights are an essential tool that you should start using today.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

Schedule a call with MHA and let us advise you so you can achieve your sales goals.

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