Google Ads Campaign Audit

A Google Ads campaign audit is a process that consists of analyzing and evaluating the performance, configuration and optimization of advertising campaigns in Google Ads.

The objective of an audit is to identify the strengths and weaknesses of the campaigns, as well as opportunities for improvement and corrective actions necessary to achieve business objectives.

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What is reviewed in a Google Ads audit?

A Google Ads campaign audit can cover different aspects, such as:

+ The structure and organization of the account, campaigns and ad groups.


+ The selection and use of keywords, match types, targeting options, and exclusion lists.


+ The quality and relevance of ads, texts, extensions, images and landing pages.


+ Track and measure conversions, costs, revenue and return on investment (ROI).


+ Setting up and adjusting bids, budgets, bidding strategies, and automated rules.


+ Competition and the positioning of ads in search results and on the display network.


+ Campaign performance and effectiveness based on key performance indicators (KPIs) such as impressions, clicks, click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA) ), the value per conversion, etc.

Benefits of a Google Ads campaign audit

The benefits of a Google Ads campaign audit are several and can help you improve the performance and profitability of your ads on the Google platform.

Some of the most important benefits are:

Optimize your advertising budget : A Google Ads audit allows you to identify areas of waste or unnecessary expenses in your advertising budget. By adjusting and optimizing your campaigns, you can ensure that you are efficiently using your advertising dollars.

Improve return on investment (ROI) : A Google Ads audit helps you identify and correct problem areas in your campaigns, which may be affecting the effectiveness of your ads and the achievement of your objectives.

Identify opportunities for improvement : A Google Ads audit helps you find opportunities for improvement in your advertising strategy, which can increase the reach, relevance and conversion of your ads. You can discover new keywords, segmentations, extensions, formats, etc. that can improve the performance of your campaigns.

Increase competitiveness and positioning : A Google Ads audit allows you to analyze the competition and the positioning of your ads in search results and on the display network.

Google Ads MHA Agency Benefits

By contracting the Google Ads service with MHA, you will obtain the following benefits:

+ You will increase qualified traffic to your website or online store.

+ You will generate more leads, sales and potential clients for your business.

+ You will improve your positioning and visibility in the Google search engine.

+ You will save time and money by delegating the management of your campaigns to certified professionals.

+ You will receive a personalized, transparent and results-oriented service.

Don't wait any longer and take advantage of this opportunity to boost your business with a Google Ads strategy.

Maximize every peso you invest in ads

At MHA, we are ready to help you achieve your goals and grow your business. Contact us today and request a no-obligation quote. We will be happy to assist you.