MHA Intelligence
Become a Data Driven Company
Making data-driven decisions is crucial to the success of any business. Our MHA Intelligence solution turns your data into actionable insights that drive growth and efficiency for your business.
How does MHAi work?
Consolidate all your business information into a single, intuitive interface
Our system allows you to centralize and manage all key aspects of your business in a single, easy-to-use platform. Below we detail the main features and benefits of our system:
Sales
Our system automatically collects and organizes your daily, weekly and monthly sales data.
You can access detailed reports that allow you to analyze the performance of your products and services, identify sales trends and adjust your marketing strategies accordingly.
Inventory
You can see in real time which items are selling faster and which have lower turnover, making it easier to optimize your orders and avoid overcosts due to excess inventory or shortages that could affect your sales.
Customers
With our platform, you get a complete overview of your customers and their purchasing behaviors. The system stores crucial information about their preferences, purchase history, and satisfaction levels.
What can you integrate?
We connect with all the platforms you work with.
What can you do with MHA Intelligence?
Data analytics gives you the opportunity to improve and grow. BI offers you:
Be your own CMO
Analyze your revenue data, cost of sales, and more. Get detailed reports with key insights and personalized recommendations that will help you increase your sales and optimize your growth like a true marketing manager.
Know your best products
Dive deeper into product-specific performance, from sales to PPC campaigns. Find out which products are excelling and how to improve their performance to maximize your revenue.
Complete Analysis of your Website
Measure sessions, sales and expenses to fully understand the origin of your sales and optimize your online presence
And much more.
Just register, authorize access and start the analysis.
To maximize the value our Business Intelligence platform can offer you, it is essential that you authorize access to your data. This allows us to:
Generate accurate and customized reports
By accessing your data, we can perform advanced analytics that will provide you with detailed insights into your business performance, identifying areas for improvement and opportunities for growth.
Centralize information
By authorizing access, we consolidate all your information in one place, integrating data from multiple sources such as databases, CRM and internal systems.
Security and confidentiality
We know that your data is valuable and sensitive. That's why we comply with the highest security and privacy standards, ensuring that information is handled securely and in compliance with all regulations.
Pricing Plan
MHA Intelligence Compliance with Amazon Data Use Policies
MHA Intelligence is committed to strict compliance with Amazon's data usage policies to ensure that Amazon customer information and business data are handled ethically and legally.
Use of Personally Identifiable Information (PII)
MHA Intelligence does not use Amazon customers' Personally Identifiable Information (PII) for any purpose other than seller-fulfilled shipping or to comply with legal requirements, including tax and regulatory requirements.
Ban on Direct Marketing to Amazon Customers
We do not target Amazon customers for product marketing or review manufacturing and modification using data retrieved through the Amazon Services API.
Prohibition of External Data Services
We do not use, offer, or promote third-party data services that sell information or data retrieved from Amazon stores or websites.
Prohibition of Data Aggregation
We do not aggregate data across Authorized Users' businesses or customers obtained through the Amazon Services API to provide or sell to any party, including competing Authorized Users.
Ban on Use of Amazon Business Information
We do not promote, publish or share ideas about Amazon's business or use information about Amazon's business for our own business purposes.
Check out more at MHA Intelligence Integration with Amazon
Terms and conditions
These Terms and Conditions (hereinafter T&C's) are binding between the person (“You” or the “User”) who uses the Platform, in accordance with the scope of this legal instrument; and, MHA CONSULTORIA DE NEGOCIOS, SA DE CV (hereinafter “We” or “MHA”). Therefore, this is a binding contract and constitutes the entire agreement between the Parties (the User and MHA referred to jointly) for the use of the website, mobile applications and digital tools, owned by MHA (the “Platform”). By entering, using the Platform and/or creating a profile on the Platform, you are expressing your consent to these T&C's.
General Terms and Declarations
To use the Platform and be bound by these T&C's you must be of legal age. Under no circumstances do we allow access and/or use of the Platform to persons under 18 years of age. Likewise, by using the Platform on behalf of a legal entity, you declare that you have the necessary and sufficient powers to bind your representative under the terms of these T&C's. For our part, we declare: (i) we are a variable capital corporation, duly incorporated under the laws of the United Mexican States, (ii) the company is registered in the Federal Taxpayers Registry (RFC) and up to date in compliance with its tax obligations. Any breach of these Terms and Conditions entitles us to terminate any relationship with the User without the need for a court order.
Data verification
By accessing, using and/or creating a profile on the Platform, you agree that MHA may verify, by itself or through third parties, at any time the data you provide to us. In the event that the information provided to create a Profile (as defined below) is false or inaccurate, MHA may deny access to the Platform, at its sole discretion, as well as remove any content related to the User. The User agrees to the verification of his/her data, either by MHA or through a third party designated by us.
Modifications and updates
We reserve the right to: (i) add to or modify these T&C's at any time, as well as (ii) offer new services through the Platform. Please remain aware of these Terms and Conditions. The new T&C's will be notified to the User by email and will be available on the website http://www(*) , with the understanding that such modifications will be deemed accepted by the User once the modifications come into effect on the Platform. Any modifications we make to these T&C's will apply to any website, mobile application and/or any other tool or technology owned by MHA. Likewise, such modifications will take effect at the time these T&C's are updated.
Privacy and protection of personal data
The Personal Data collected by MHA from Platform Users will be treated in accordance with the provisions of the Privacy Notice contained on our website, mobile applications, digital tools and MHA offices. To obtain information regarding the collection, registration, storage, modification, consultation, use, communication by transfer, dissemination or any other type of access, comparison or interconnection, limitation, deletion or destruction of your personal data, you must consult our Privacy Notice, available on our website with the following link http://www(*)
The data and databases of the Users and/or Clients, whether or not they contain personal data to which MHA may have access in execution of these T&C's, are the property of the Users and/or Clients, so they may give their consent for MHA to use them for the purposes of these T&C's. Such data and databases are strictly confidential.
MHA shall refrain from violating the property rights of the personal data of the Users and/or Clients concerned and, in this regard, shall refrain from communicating them to third parties, reproducing them, performing extractions (unless these operations are part of the services subject to the use of the platform or following an express and prior request from the User and/or Client), or from violating the security of the processing of said Data.
In general, MHA will comply with all appropriate technical security measures to protect the data of Users and/or Clients, to which MHA may have access in execution of these T&C's, against any accidental or unlawful destruction or accidental loss, damage, alteration, disclosure or unauthorized access.Customer Onboarding Process
Through the Platform, e-commerce companies may qualify to contract our analytics services and/or investment services (the “Services”) in order to scale their sales at the various online points of sale by placing investment lots on their digital marketing platforms. Therefore, prior to contracting our Services, which must be carried out in accordance with the ADDITIONAL CONTRACTS AND PROFILE CREATION Section, it is necessary that we carry out a Qualification Process for the Contracting of the Services (the “Costumer Onboarding”). To make a Costumer Onboarding request, you must complete the automated form found within the Platform (the “Registration Questionnaire”), which you must answer in accordance with the instructions indicated. Once you have answered the Registration Questionnaire, you will receive a response via email or phone call in which we will inform you: (i) whether you have qualified for the process, (ii) whether we need to validate the information provided, or (i) if you do not currently qualify for Costumer Onboarding (the "Pre-Proposal"). If you do not qualify for Costumer Onboarding, in accordance with these T&C's, you agree that we may contact you in the future for the purpose of offering you new services or inviting you to complete a new Registration Questionnaire. Once you have qualified for Costumer Onboarding, you will receive a preliminary proposal, so at any time within the process described in this Section and in accordance with the provisions of the DATA VERIFICATION Section of these T&C's, you accept, acknowledge and authorize that during Costumer Onboarding, we verify your identity and that of the legal entity you represent; as well as information related to online and/or banking sales metrics provided to us (the “Sales Information”), including any authorizations that may be necessary upon accepting the Pre-Proposal for verification of the Sales Information, such as access to the creation of an account so that we can verify your Sales Information through your administrator consoles at the various online points of sale. The process described in this Section lasts approximately 7 (Seven) business days; however, we reserve the right to: (i) exceed this period at our discretion, as well as (ii) notify you that you do not qualify for Costumer Onboarding and delete your data at any time during said process. Once we analyze the Sales Information, you will receive a formal proposal (the “Digital Marketing Investment Proposal/Commitment”), which, if accepted, must be formalized in accordance with the ADDITIONAL CONTRACTS AND PROFILE CREATION section. If you are not interested in the Proposal, you will be entitled to exercise your ARCO rights in accordance with our Privacy Notice, in which case you will not be able to use the Platform or receive any promotional material about our Services that may be of interest to you. By accepting the Proposal, you must proceed to sign the Contract (as defined below) in order to have access to the Platform and/or our services. Subsequently, you must request MHA to generate a user name and password, with the appropriate permissions for access. In this way, MHA will provide the User with a temporary Password, which the User agrees to change the first time he/she enters the Platform, being entirely responsible for the use he/she gives to said key in accordance with the ADDITIONAL CONTRACTS AND PROFILE CREATION and PLATFORM OPERATION Sections of these T&C's.
Validity
The validity will begin to enter into force from the date of acceptance of the T&C's provided here and will be indefinite, that is, until the Client decides to terminate it, it will be understood that the Client terminates these T&C's when he stops making the payment for the service, since this is charged in advance and its duration is for the period in which the Client chooses and pays.
If the Client has subscribed to a free trial period, these T&C's will come into effect upon acceptance of the free trial period following the terms set forth herein.
Free trial
When Customer subscribes to a free trial (“Trial Account”), MHA will make the Platform available to Customer on a free trial basis for seven (7) days (the “Evaluation Period”) from the effective date of this subscription. If, at the end of the Evaluation Period, Customer does not subscribe to a subscription and pay for the Services, the free trial will automatically terminate unless MHA agrees, in its sole discretion, to extend the Evaluation Period. Additional terms and conditions may appear on the registration website for a Trial Account and such additional terms and conditions are incorporated into this Agreement by reference and are legally binding.
The Client agrees and acknowledges that all trial accounts are provided on an “as is” and “as available” basis without warranty of any kind. Trial accounts may be suspended, cancelled or discontinued at any time for any reason (or no reason at all). The Provider disclaims all obligations and liabilities under the Agreement (including liability under Section 11 (Limitation – Insurance) for any loss or damage arising out of or in connection with a trial account, and any customization made to a trial account by or for the Client may be permanently lost if the trial account is suspended, cancelled or discontinued.
Authentication and data security
As authentication elements, the User will have: a) Profile, b) Password. Regarding the temporary Passwords that will be provided to the User when contracting the Services, the Client is obliged to change them the first time he/she enters the Platform. In this way, when having a new password created by the User, MHA is not responsible for any improper use of the same, since it does not know the Passwords. To change the Passwords, the Client and/or User must follow the procedures indicated on the Internet portal http://www(*) will have the power to limit, suspend or cancel the Services without the need to give notice to the Client and without any liability, as well as to terminate this Contract. MHA has an SSL security system and AES-256 encryption algorithm for the protection of the Sales Information that you share with us. Therefore, we undertake to use your data only to the extent that you have authorized it and in accordance with the provisions of these T&C's. The User expresses his/her consent and undertakes to apply and maintain in force all security mechanisms suggested by MHA in these T&C's that are in force from time to time or are made known to him/her by MHA.
Risks and recommendations
MHA hereby informs the User that the main risks that exist due to the use of automated means in the terms of these T&C'S are the following:
a) Possible electronic fraud due to theft of Profile or Password.
- b) Access to fake portals compromising the User's authentication data (known as phishing).
MHA suggests that the User take, among others, the following measures or recommendations to correct them:
Change your Password periodically. Do not perform operations on the Platform from public places such as: Internet cafes, hotels, airports or any other place where you are not sure that the equipment used to access the service is free of malicious software.
Protect your computers from malware with at least an up-to-date firewall, antivirus, and anti-spyware.
Do not provide your Profile Identifiers, Passwords, security certificates or access to the computer equipment on which security certificates are installed, or the Passwords generated on the Platform by the User, to anyone; these elements are personal and non-transferable. Completely close work sessions on the Platform. Anticipate and take into account the system's operating hours, as well as scheduled maintenance of the Platform.
Constantly check the security measures that MHA informs its users about through its Internet portal.
Avoid, as far as possible, the use of free emails to exchange information with MHA. Notify MHA immediately when the User identifies any activity recorded in the activity log that he or she does not recognize or is unusual; or in the event that the User realizes that any of the authentication elements (Profile ID, Password) has been stolen or lost. Use the Platform and the Services as strictly personal.
By virtue of the foregoing, the User hereby releases MHA from any liability in this regard and undertakes to hold it harmless and secure in the event of any dispute arising from this reason.
Additional contracts and profile creation
Acceptance of the Proposal may be regulated separately in some cases by the Parties signing the respective Marketing Strategy Services Provision Contract (the “Contract”). Once the Contract has been signed, you will receive a confirmation email with instructions for accessing the User account (“My Account”) as well as the access keys to it.
MHA reserves the right at all times to modify the route and/or the form of access to the Platform, in which case, it will inform the User in writing and at least 3 (Three) business days in advance so as not to affect the operation, of the new requirements to have access to said service at the time when it is necessary to access the new route and/or form of access.
In the event that the User is unable to access the Platform, the Client and MHA will agree on the necessary times and the manner for restoring the service, in accordance with the provisions of the TECHNICAL SUPPORT Section of these T&C's.
- License
Under this Agreement, MHA grants the User a temporary, non-exclusive, revocable and limited license regarding the Platform, so that the latter may use it, by and for himself, in accordance with these T&C's, in accordance with the general and technical specifications that are established in an enunciative but non-limiting manner in the following section and in the Agreement.
Platform Features
The Platform will be available to the User and may be associated with the use of a website or mobile application. The User must log in to My Account with the access code and username previously determined by MHA in accordance with the ADDITIONAL CONTRACTS AND PROFILE CREATION section. For clarity, the Platform consists of the following functionalities: (i) change and recover password, (ii) view information related to the Services, (iii) receive recommendations from MHA, (iv) receive communications, messages, alerts, notices and emails, and (v) Any other operation that MHA expressly adds to the Service in the future, which will be made known to the User.
How the platform works
You may use the Platform for the purpose of consulting information about the Contracted Services, either personally or through the persons to whom you assign permissions on the Platform. However, as a User, you will be solely responsible for the use and information entered into the Platform, therefore, you hereby expressly release MHA from any liability arising from mishandling or use of the information you enter into the Platform, including misuse or leakage of information regarding personal data or Sales Information, obligating you to hold MHA harmless from any action, claim, trial or procedure of any kind, with the User being required to pay any defense costs that MHA may have to incur as a result of such procedures. The information entered into the Platform may be available from mobile media or electronic devices that have an Internet connection. Notwithstanding the foregoing, the User is strictly prohibited from allowing any third party other than your employees, partners, shareholders or staff to enter and use the Platform. Likewise, reselling access to the Platform is strictly prohibited. Any breach of the above will be considered as a cause for automatic termination of this Contract, without liability for MHA and without the need for a judicial or extrajudicial requirement. In this case, MHA reserves the right to prevent the User from accessing or using the Platform, as well as to delete the information that has been provided by the User. Likewise, any use of the Platform in a manner other than its normal use and destination is strictly prohibited. The User undertakes to immediately inform MHA of any suspicion that his or her password may have been compromised, requesting MHA to change the password. Likewise, the User must cooperate with MHA in the investigation of incidents or security risks, as well as to carry out the actions agreed upon for the resolution of incidents and the minimisation of the risks detected.
Platform Updates
In the event of any update to the Platform, MHA undertakes to inform the User of the approximate date of said update and its characteristics, so that the User may decide to implement said update, as well as the costs that it may entail. In the event that the User decides not to carry out the update, provided that it is not critical for the operation of the Platform, the User undertakes to guarantee its operation in conditions of optimal functionality that do not affect MHA. Without prejudice to the foregoing, when the update of the Platform does not entail additional costs, the User undertakes to implement them as soon as the update is available.
- License Conditions
The Parties agree that MHA undertakes to provide the User with the designated username and password so that the User can access My Account and use the Platform. It shall be the sole and exclusive responsibility of the User to keep both the username and the password to access the Platform in a safe place. In addition to the above, MHA undertakes to provide, by itself or through duly authorized third parties, the configuration, technical support and maintenance of the Platform, by itself or through the professionals at its service, during the validity of these T&C's, in order to avoid any type of contingency that the User may experience, or to correct errors that may occur from time to time on the Platform. In addition, the User is expressly and strictly prohibited from carrying out by itself or through any third party other than MHA, any type of configuration or maintenance related to the Platform subject to this Agreement, with the violation of this obligation being a cause for immediate termination of this Instrument and without the need for judicial or extrajudicial requirement.
- Warranties
MHA will ensure the proper functioning of the Platform as long as it is conducted on the appropriate parameters, operational capacity and computer systems, including an adequate Internet connection. Therefore, the Parties expressly agree that any malfunction of the Platform or any failure generated by causes directly attributable to the User or the Internet service providers will not be the responsibility of MHA and, therefore, will not be covered by MHA.
- Ownership of the platform
MHA declares that it is the sole and exclusive owner of the property rights over the Platform. It also guarantees the originality and proper functioning of the Platform, and therefore, in this act, MHA undertakes to hold the User harmless from any claim regarding the ownership and originality of the Platform. Without prejudice to the foregoing, MHA does not guarantee that the Platform is free of errors, bugs or vulnerabilities; however, it will provide the User, free of charge, during the term of this Contract, with the technical support necessary for the latter to be able to use the Platform regularly.
Technical support
MHA undertakes to provide technical support and advice to the User at no cost, so that the User can use the Platform, during the term of the Contract. Likewise, MHA undertakes to address any technical failure that prevents or reduces the use of the Platform. In this regard, MHA undertakes to respond to any query or failure report, within a maximum period of 3 (Three) business days after the report is submitted to the email address support@mhaconsulting.mx. Said report must include the date and time, description of the failure, name, email and telephone number of the person reporting the failure. MHA will have a maximum period of 5 (Five) business days to correct and repair any type of error or failure in the Platform. In this case, MHA undertakes to send the User a report about the repair carried out.
Intellectual property
The Parties acknowledge that all intellectual property rights that correspond to each of them are the exclusive property of the latter and will continue to correspond to the same. Therefore, nothing established in these T&C's generates in favor of any of the Parties the right to use or exploit the intellectual property of the other Party, except as expressly provided herein. In this sense, it is expressly understood between the Parties that the Platform is granted under a non-exclusive and temporary license of use, during the term of the Contract. The Platform is protected by Mexican copyright laws and by international treaties to which Mexico is a party. Consequently, the products and services must be treated like any other material subject to copyright. Likewise, it is expressly understood between the parties that the Platform may not be rented, leased, lent or transmitted in any way without the express authorization of the owner of the rights to the Platform.
User prohibitions
It is strictly prohibited to reproduce, modify, alter, distribute any copy, publicly communicate, transform, mutilate, make changes or any type of use or exploitation of the Platform other than that permitted by these T&C's, in whole or in part, by any means known or to be known in the future. Likewise, it is strictly prohibited to carry out any reverse engineering process with the purpose of using or altering any of the modules and/or the source code and object code of the Platform, without the prior written authorization of MHA. All names, logos and brands are the property of MHA, its clients or content providers and none of these elements may be used for any purpose without express written authorization from the owner of said distinctive signs. Unauthorized use of said elements will be sanctioned in accordance with applicable legislation. Likewise, all material contained in the Platform, including but not limited to: designs, drawings, computer programs (source code and object code), databases, graphic, audiovisual, and photographic material, texts, inventions, models, patents, among other Intellectual Property rights are the sole and exclusive property of MHA and are protected by the Federal Copyright Law, the Federal Law for the Protection of Industrial Property, as well as by the Intellectual Property laws of other countries and the International Treaties on the subject matter of which Mexico is a party.
The User or anyone who has access to the platform is expressly prohibited from using or misusing the Platform. In particular, the User is prohibited from:
1.- Any reproduction of the Platform or its software in any form and on any type of medium, in particular by modification, merger or inclusion in other software and/or modification of the accompanying documentation;
2.- Any reproduction that is not a backup copy, specifying that the backup copies are the property of MHA;
3.- Any modification to the platform or software.
4.- Make any representation of the Platform or the software in any type of media;
5.- Make any disposition of the platform or software in whole or in part and by any means, rental, transfer, etc.;
6.- Carry out any disclosure, marketing or use of the platform or software for the benefit of third parties, as well as any training to third parties in the use of all or part of the Software;
7.- Carry out any decompilation of the platform or software, subject to the applicable legal provisions;
8.- Any modification or intervention in the platform or its software, whatever its nature, even for the purpose of correcting errors that may affect the operation of the software, provided that the right to correct such errors is reserved solely to MHA.
- Charges, payment methods and billing
As consideration for the non-exclusive license of use granted and Service Fees under these T&C's and the Contract, the Client and/or User agrees to pay MHA in advance the amounts corresponding to the services.
These amounts are monthly or annual license fees, depending on the Plans indicated below.
These plans are established based on the number of connected channels, the number of licensed team members and the number of skus that the Client has, taking into account the number of orders and the specific characteristics that the Client wishes to have.
Based on the above, MHA will have the following service plans:
1- Base Plan worth $200 USD which includes: (*) business intelligence features, automated scheduled reports, unlimited historical data, users.
2- Medium Plan worth $400 USD which includes: (*) analytics plan, plus intraday data update, Polar Pixel, Conversion API Enhancer, exclusive support for the Slack channel and solution engineering implementation.
3- Enterprise Plan worth $600 which includes: (*) Analyze plan, in addition to access to the Snowflake database, automation workflows, offers priority assistance with a personal direct messaging channel, creation of custom reports and training.
All amounts must be paid in advance, that is, the Client may choose to pay in advance month by month or pay for a year in advance, as the case may be.
MHA is free to modify the agreed price, as well as the structure and modalities of its pricing, provided that it communicates this to the Client either by email or by means of the modification of these T&Cs.
Clients may choose to use Stripe, PayPal or bank transfer of funds to the account designated by MHA as payment methods.
MHA will send the corresponding invoice to the Client; if the Client is outside of Mexico, an expense receipt will be generated.
Assignment of rights
The User may not assign all or part of the rights and obligations arising from these T&C's without the prior written consent of MHA. For its part, MHA may assign all or part of the rights and obligations of these T&C's, simply notifying the User of such circumstance will suffice.
Relationship between the contractors
By virtue of these T&C's, no relationship of principal and representative, agent, commissioner and commission agent, employer/substitute employer and employee, partner and associate is created between the User and MHA. Neither Party shall be authorized to represent and bind the other in any way, and each Party shall be solely responsible for its own acts, except as provided in the ELIGIBILITY PROCESS FOR OBTAINING BALANCES section and as stipulated in the Contract.
Confidential information
It means any information owned by MHA and/or its affiliates, subsidiaries and/or clients thereof that is disclosed to the User, in any form and by any means, including but not limited to, verbally, electronically, visually, in writing or in any other tangible form, including but not limited to ideas, formulas, databases, standards, articles, studies, brochures, publications, manuals, systems, procedures, reports, technical reports, minutes, know-how, industrial secrets, patents, copyrights, software, licenses, data, inventions, algorithms, techniques, processes, marketing plans and projects, advertising, strategies, forecasts, confidential information of third parties, customer lists, contact lists, supplier lists, business plans, market analysis, market knowledge or any other technical, economic, business or any other information that is the property of MHA, its affiliates, subsidiaries and/or clients or potential clients as well as all information related to or relating to operations, business development, product development, development of new projects, finances, marketing, advertising, commercial promotions, logistics, promotional exchange operations or any information whose disclosure and exposure, in any form, may in any way harm MHA and/or its affiliates, subsidiaries and/or its clients (the “Confidential Information”). The User undertakes not to seize, use or exploit, by itself or through third parties, directly or indirectly, for its own benefit or that of third parties and not to disclose or reveal to third parties the Confidential Information of MHA or its clients, to which it has had, has or will have access in the future. Likewise, the User undertakes to take all reasonable measures to avoid any prohibited dissemination and/or improper use of the Confidential Information. The User expressly acknowledges that the Confidential Information that MHA has provided or that it may provide in the future may also constitute an Industrial Secret, in accordance with the terms established in the Federal Law for the Protection of Industrial Property, and therefore agrees not to reveal or disseminate said Industrial Secret, by any means or method, and to be governed in respect of the same by Title Three of the Federal Law for the Protection of Industrial Property. The foregoing is without prejudice to the civil and/or criminal sanctions that may apply for violations of Intellectual Property Rights, including the crime of disclosure of secrets, contemplated in articles 210, 211, 211 bis and other related articles of the Federal Penal Code. Likewise, the User acknowledges that the Confidential Information provided (past, present and future) by MHA is and will continue to be the property of the latter, and therefore the User does not acquire any type of right, license, ownership or interest in respect of the same, to copy, sell, use or dispose of it in any way. The User shall be solely responsible for ensuring and maintaining the confidentiality and security of the personal key used for his/her User account on the MHA platform. The User agrees not to disclose his/her personal key to third parties and shall be solely responsible for any use or action arising from the use of said key on the MHA platform. Furthermore, the User agrees to immediately notify MHA in the event that his/her personal key is lost or stolen.
Unsolicited Ideas
MHA does not seek or accept unsolicited ideas, suggestions or materials related to, among others, the development, production, marketing or processing of our products and services. By accepting these T&C's, any misunderstanding regarding intellectual property with members of the public who send comments or ideas regarding the products, services or concepts that MHA develops is avoided. Therefore, any unsolicited idea may or may not be used by MHA without generating any type of relationship with the person who sends said idea or, where appropriate, without generating any liability for said concept.
Disclosure and use of your messages and communications
Material submitted to this Platform by Users is not confidential, except as expressly stated in the Confidential Information section. MHA shall have no liability for its subsequent use or disclosure. All communications and other materials (including, without limitation, unsolicited ideas, suggestions or materials) submitted to the Platform or to MHA, by any means, shall become the sole and exclusive property of MHA, and may be used by the latter for any purpose, including commercial, without compensation.
Platform availability
MHA may block, interrupt or restrict the use and access to the Platform when it deems necessary, as well as eliminate or deactivate the Platform or any of its component parts. The User will have the right to deactivate their Profile from the Platform at all times.
Electronic media
The Client and/or User accepts and acknowledges that the electronic means that MHA makes available to them (such as Username, Password, PIN, among others), will constitute the form of creation, transmission, modification or extinction of the rights and obligations derived from these T&C's, the Contract and the Privacy Notice, so that in terms of the Commercial Code and the Federal Civil Code, the means of identification, replacing the handwritten signature, will produce the same effects that the laws grant to documents with a handwritten signature and consequently, will have the same probative value.
Electronic means of authentication
MHA may implement identification methods consisting of individual and confidential security devices with the User, such as: alphanumeric electronic passwords, personal identification numbers (PINs), authentication methods that generate keys, biometric means or any other means permitted by law. Any of the aforementioned identification methods will be understood as substitutes for the User's handwritten signature, so they will have the same validity and produce the same legal effects. Consequently, their use will bind the User under the same terms. The User expressly and irrevocably agrees to be solely responsible for the use of the security devices, releasing MHA from any liability in this regard.
Breach
In the event of non-compliance with any of the obligations of these T&C's, as well as applicable legislation, MHA may suspend access to the Platform and/or delete the User's Profile; without prejudice to the legal actions available in favor of MHA in the event that any conduct by the User causes damage or harm. The User undertakes to hold MHA harmless from any claim, complaint, demand, lawsuit or procedure of any kind arising from its non-compliance, and must compensate MHA for all expenses incurred for its defense, including but not limited to attorney's fees, as well as any type of compensation paid by MHA.
Jurisdiction
The Platform will be available online regardless of whether the same may not be available in the country where the User is located. This Platform is controlled and operated by MHA from Mexico and MHA does not guarantee, explicitly or implicitly, that the information and material contained in the Platform, including without limitation the information and other materials that promote the commercial activities, products or services described herein, are appropriate or available in other locations. Additionally, some software on the Platform may be subject to export regulations imposed by the Government of Mexico and therefore may not be downloaded and/or copied, or exported or re-exported, into (or to a citizen or resident of) a country that is under embargo by the Mexican government or in which the import or download of such software is restricted (hereinafter "Restricted Country"). If the User downloads or uses the Platform, he/she establishes and guarantees that he/she is not a citizen, that he/she does not reside within or is located in territory controlled by, a Restricted Country. Mexican laws will govern these T&C's, therefore, you expressly agree to waive any jurisdiction that may correspond to you by reason of your domicile, present or future, expressly submitting yourself to the jurisdiction and competence of the courts of Mexico City, with respect to all matters related to these T&C's.
Disclaimer of Warranties
MHA makes no representation or warranty regarding the accuracy, reliability or integrity of the content of the Platform. Within the limitations established by law, MHA disclaims all warranties, express or implied, including without limitation implied warranties regarding availability and fitness for a particular purpose. Furthermore, MHA does not guarantee that the Platform or the server that makes it available are free of “computer viruses”, vulnerabilities or security breaches not known to MHA, and therefore the use of the site is done by Users under their own responsibility and risk.
Limits of liability
MHA shall not be liable for any damages of any kind, including, without limitation, special or consequential damages, arising from access to, or inability to access, the Platform, or the use or reliance on, or the information contained in the Platform. MHA is under no obligation to update the Platform or the information contained therein, and MHA shall not be liable for any failure to update such information. Additionally, MHA is not responsible for the use of other Internet sites that the User may access through links contained in the Platform. These links and other resources referred to are provided solely as a service to users of the World Wide Web and their inclusion in the Platform does not constitute an endorsement of, or affiliation with, MHA.
Others
MHA , at its sole discretion, reserves the right to: (i) change this Legal Statement, (ii) monitor and remove information provided by visitors to the Platform, and (iii) limit or eliminate the availability of the Platform, at any time, without prior notice at MHA's sole discretion. If any term, condition or provision of these T&C's is determined to be illegal, invalid, void or for any reason unenforceable, the validity and enforceability of the remaining provisions will not in any way be affected or impaired. This instrument constitutes the entire agreement between the User and MHA.
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