Buen Fin 2024: When is it and how to prepare your store to sell better

El Buen Fin is one of the most anticipated shopping events in Mexico, where thousands of stores offer significant discounts on a wide range of products.

This event not only benefits consumers with great savings, but also represents an excellent opportunity for businesses to increase their sales.

When is Buen Fin 2024?

El Buen Fin 2024 will be celebrated from November 15 to 18 . This event is organized annually in the second half of November, taking advantage of the Mexican Revolution Day long weekend.

What is the Good End and what is its importance?

El Buen Fin, inspired by Black Friday in the United States, is an initiative launched in 2011 by the Business Coordinating Council in collaboration with the federal government.

The objective is to stimulate the national economy by promoting purchases with attractive discounts and special promotions.

Since its inception, the event has grown significantly, becoming a tradition in Mexico, with sales reaching millions of dollars and a high participation of companies and consumers.

How to prepare your store for Buen Fin 2024?

Preparing your store for the Good End requires a well-planned strategy to maximize sales and offer a positive experience to customers.

Here are some key tips:

How to improve the shopping experience in your store?

1. Attractive offers : Offer discounts that attract attention. Consider promotions like “interest-free months” and volume discounts.
2. Omnichannel : Make sure you are present on multiple channels (physical store, website, social networks) to reach more customers.
3. Website Optimization : Make sure your website is fast, easy to navigate, and prepared for high traffic.
4. Varied payment methods : Offers multiple payment options, including credit cards, debit cards, cash and transfers.
5. Free and fast shipping : Incentivize purchases by offering free shipping and ensuring fast, reliable deliveries.
6. Digital Marketing : Use email marketing campaigns, social media, and online advertising to promote your offers before and during the event.
7. Customer service : Implement chatbots and efficient customer service systems to resolve questions and respond to orders quickly and efficiently.

What are the best-selling products during Buen Fin?

During Buen Fin, certain products tend to stand out for their high demand. Based on data from previous editions, best-selling products include:

• Clothes and shoes
• Electronics (screens, cell phones, computers)
• Home appliances
• Furniture and home items
• Beauty and personal care
• Toys and children's items

Additional strategies to increase your sales

1. Advance Preparation : Start planning your promotions months in advance. This includes negotiating with suppliers, adjusting inventories, and designing marketing campaigns.
2. Targeted Advertising : Use data from past sales and purchasing behaviors to design segmented advertising campaigns that reach your target audience.
3. Strategic collaborations : Consider collaborating with other businesses to offer joint promotions and attract a broader audience.
4. Feedback and continuous improvements : After the event, collect feedback from your clients to identify areas of improvement and prepare strategies for next year.

Implementing these strategies will not only help you make the most of Buen Fin 2024, but will also allow you to build customer loyalty and improve your positioning in the market.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.