Web Analytics

MEASURE, RUN AND REMEASURE

Web analytics is a discipline that allows you to obtain detailed and relevant information on the behavior of users on your website, as well as on the effectiveness of your online marketing actions.

With it you can measure, analyze and understand the data generated by your visitors, and make strategic decisions based on objective information.

At MHA Consulting, we are experts in web analytics and we offer you personalized and effective solutions to improve the performance of your online business.

We help you define your objectives, select your key performance indicators (KPIs), implement the appropriate measurement tools, analyze and interpret the data obtained, and implement the necessary improvement actions.

What are the advantages of web analytics for your business?

Web analytics offers you multiple benefits for your business, among which the following stand out:

+ It helps you to know your audience, its demographic, geographic, psychographic and behavioral characteristics.

+ It allows you to evaluate the performance of your website or mobile application, its usability, its design, its loading speed, its content, its navigation and its architecture.

+ It makes it easy for you to measure the impact of your digital marketing actions, their reach, their traffic, their engagement, their conversion and their profitability.

+ Gives you opportunities for continuous improvement, by providing you with updated and reliable data on the behavior and trends of your market.

How to correctly measure your business with web analytics?

To correctly measure your business with web analytics, you need to follow these steps:

Define your goals . You must establish what you want to achieve with your website or mobile application, both generally and specifically. For example, increase traffic, generate leads, increase sales, retain customers, etc.

Select your key performance indicators (KPIs) . You must choose the metrics that allow you to measure the degree of fulfillment of your objectives. For example, visits, page views, time on site, bounce rate, conversion rate, revenue, cost per acquisition, etc.

Implement measurement tools . You must install and configure the tools that allow you to collect and analyze data from your website or mobile application. For example, Google Analytics, Google Tag Manager, Google Data Studio, etc.

Analyze and interpret the data . You must extract and visualize the data that interests you, compare it with your objectives and KPIs, identify the causes and effects of the results obtained and draw valid and actionable conclusions.

Implement improvement actions . You must apply the recommendations derived from the analysis and interpretation of the data, perform A/B tests to validate the hypotheses and monitor changes in performance.

How to contract the consulting service of MHA Consulting?

If you want to take full advantage of web analytics for your business, but do not have the time or the necessary knowledge to do it on your own, you can hire the consulting service of MHA Consulting.

MHA Consulting is a company specialized in web analytics that offers you personalized and effective solutions to improve the performance of your online business. With MHA Consulting, you will be able to:

+ Have a team of experts in web analytics, who will advise and accompany you throughout the process of measuring and optimizing your business, from the definition of objectives and KPIs to the implementation of improvement actions.

+ Have the best measurement tools that adapt to the characteristics and needs of your website or mobile application, and that allow you to collect and analyze data accurately and reliably.

+ Access detailed and personalized reports that show you the results obtained, the opportunities for improvement, the recommendations and the actions to follow to achieve your objectives and maximize your return on investment.

+ Increase the satisfaction and loyalty of your users, by offering them an optimal user experience, which responds to their interests and needs, and which facilitates the purchase or contracting process.

+ Increase traffic, leads and sales of your business, by optimizing your digital marketing strategies and resources, and by taking advantage of market trends and opportunities.

Improve the performance of your online business with the help of web analytics, do not hesitate and hire the consulting service of MHA Consulting.

Frequent questions

What is web analytics?

Web analytics is the process of collecting, analyzing and interpreting the data that users generate when interacting with your website or mobile application.

This data allows you to know the behavior, preferences, needs and problems of your visitors, as well as the performance of your digital marketing campaigns.

With web analytics, you can obtain valuable information to make decisions based on data and improve the user experience, conversion, loyalty and return on investment.

What is the difference between web analytics and SEO?

Web analytics is the process of collecting, analyzing and interpreting the data that users generate when interacting with your website or mobile application. SEO (Search Engine Optimization) is the process of optimizing your website or mobile application to improve its positioning in search engines such as Google or Bing.

Web analytics and SEO are related, since web analytics allows you to measure the performance of your SEO and SEO allows you to improve organic traffic to your website or mobile application.

What tools are used for web analytics?

There are many tools for web analytics, but the most popular and used are Google Analytics, Google Tag Manager and Google Data Studio. Google Analytics is a free tool that allows you to collect and analyze data from your website or mobile application.

What are KPIs and how are they defined?

The KPIs (Key Performance Indicators) are the key performance indicators that allow you to measure the degree of fulfillment of your objectives.

KPIs are defined based on the goals you want to achieve with your website or mobile app, and they must be specific, measurable, achievable, relevant, and temporary.

For example, if your goal is to increase sales, a possible KPI would be the conversion rate, which is calculated by dividing the number of sales by the number of visits.