SEO audit

SEO, or Search Engine Optimization, is the process of optimizing your website so that it appears in the first search results of Google and other search engines.

SEO allows you to attract more organic traffic, that is, visits that do not come from paid ads, but from users' natural search.

It is one of the most effective and profitable digital marketing strategies, as it allows you to reach your target audience, build trust and authority, increase conversion and return on investment, and outperform your competition.

Therefore, it is essential to carry out an SEO audit on a regular basis, to ensure that your website is up to date with the best SEO practices and that it does not have any problems that affect its performance.

Here are some statistics that will surprise you:

68% of online experiences start with a search engine.

0.78% of Google users click on second page results.

53.3% of all traffic to a website comes from organic search.

92.96% of global traffic comes from searches on Google, Google Images and Google Maps.

SEO generates 1000% more traffic than organic traffic on social networks.

69.7% of search queries contain four words or more.

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      What is an SEO audit?

      An SEO audit is a comprehensive process designed to evaluate and improve the overall health of a website in terms of search engine optimization. Its fundamental purpose is to identify opportunities for improvement and resolve possible problems that affect the site's performance in search results.

      An SEO audit allows you to know the current state of your website, detect technical errors, analyze the competition, find the best keywords, optimize content and links, and improve the user experience.

      What is in an SEO audit?

      An SEO audit usually covers areas such as:

      Indexing and crawlability : This is about verifying that all the pages you want to appear on Google are correctly indexed and that there are no problems that prevent Google robots from crawling your website.

      User experience : This is about evaluating whether your website offers a good user experience, taking into account aspects such as loading speed, responsive design, navigation, usability and Google's Core Web Vitals.

      Website architecture : This is about reviewing the structure and hierarchy of your website, making sure it is logical, coherent and easy to follow for both users and search engines.

      Competitor analysis : This involves studying your main competitors in your market niche, analyzing their strengths and weaknesses, their SEO strategies, their keywords, their content and their links.

      Keyword research – This is about finding the most relevant and profitable keywords for your business, taking into account search volume, difficulty, search intent and competition.

      On-page SEO : This is about optimizing the internal elements of your website, such as titles, meta descriptions, HTML tags, images, content, URLs, canonical tags and internal links.

      Backlinks : This involves analyzing the external links that point to your website, evaluating their quantity, quality, relevance and diversity, and looking for opportunities to get more quality links.

        What is SEO analysis?

        SEO analysis is a fundamental part of the SEO audit, since it consists of collecting, measuring and analyzing data related to the SEO of your website.

        SEO analysis allows you to obtain valuable information about the performance of your website, user behavior, market trends and competitor actions.

        To carry out an SEO analysis, it is necessary to use specialized tools that provide you with concrete and reliable data on the technical health, traffic and backlinks of your website (and your competitors' websites).

        Some of the most important tools for SEO analysis are:

        Google Search Console - A set of Google dashboards and reports that allow you to monitor and resolve any issues related to your website's presence on Google.

        Semrush – An all-in-one SEO toolkit that provides a complete view of your website's performance and helps you improve it in all crucial SEO areas.

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          How much does an SEO audit cost?

          The price of an SEO audit can vary depending on the size and complexity of your website, the scope and depth of the audit, and the experience and reputation of the agency or professional performing it.

          It must be taken into account that an SEO audit is not an expense, but an investment.

          An SEO audit allows you to improve the positioning of your website, increase organic traffic, generate more leads and sales, and improve the image and reputation of your brand.

          At MHA Consulting we offer you a professional, personalized and quality SEO audit service, with which you can obtain the best results for your business.

          We have a team of experts in SEO and web analysis, who will accompany you throughout the entire process, from the initial diagnosis to the implementation of improvements.