Content Marketing: the fuel of your digital strategy


Did you know that 70% of consumers prefer to know a brand through its content than through its ads? Content marketing is a way to attract, educate and retain your target audience by creating and distributing relevant, useful and quality content.

At MHA Consulting we are experts in content marketing and we help you design and implement a tailored strategy for your business. With our service, you will be able to:

+ Increase organic traffic to your website

+ Generate more qualified leads and sales

+ Position your brand as an authority in your sector

+ Improve the relationship with your current and potential customers

+ Differentiate yourself from your competition

    Do you want to know how we do it? Keep reading or schedule a call with us to receive a free consultation.

    Advantages of content marketing for your business

    Content marketing has multiple benefits for your business, both in the short and long term. Some of the most outstanding advantages are:

    Improve SEO: by creating content that is optimized for search engines, you will be able to improve the positioning of your website and increase the visibility of your brand on the Internet. In addition, by offering valuable content, you will be able to reduce the bounce rate, increase the residence time and generate more incoming links, factors that also influence SEO.

    Add value to your audience: by creating content that resolves the doubts, needs and problems of your target audience, you will be able to add value and build trust. In this way, you will be able to accompany them in their purchase process and turn them into satisfied and loyal customers.

    Save costs: content marketing is a profitable strategy, since it costs less than other forms of advertising and generates a higher return on investment. According to a Hubspot study, content marketing costs 62% less than traditional marketing and generates three times as many leads.

    Reinforce your brand image: by creating content that reflects your value proposition, your personality, and your values, you will be able to reinforce your brand image and differentiate yourself from your competition. Also, by generating content that generates conversation and interaction, you can create a community around your brand and encourage engagement.

    Contact us if you want to know more about our Content Marketing service. We will offer you a personalized Content Marketing strategic plan for your business.

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    What kind of content we create

    At MHA Consulting we create content of different types and formats, adapted to your audience, your objective and your channel. Some examples are:

    Content for web pages: we create content for your website that reflects your value proposition, your personality and your values. We use professional, persuasive and search engine optimized language, with headlines, subheadings and calls to action that invite action. Some examples of content for web pages are: corporate texts, service or product texts, contact texts, etc.

    Content for landing pages: we create content for your landing pages that capture the interest of your visitors and convert them into leads or customers. We use direct, emotional, and profit-oriented language, with visuals, testimonials, and offers that build trust and urgency. Some examples of content for landing pages are: presentation texts, offer or promotion texts, contact or subscription forms, etc.

    Content for blogs: we create content for your blog that adds value to your audience and positions your brand as an authority in your sector. We use an informative, didactic and entertaining language, with clear structures, relevant data and practical examples that facilitate understanding and learning. Some examples of blog content are: articles, tutorials, guides, lists, etc.

      Process to create content marketing

      At MHA Consulting we follow a proven process to create and implement a successful content marketing strategy. These are the steps we follow:

      Analysis: we carry out a preliminary study to find out about your business, your sector, your target audience, your objectives and your competition. This way we can define the most appropriate tone, style and themes for your content.

      Planning: we prepare an editorial plan where we define the types, formats and distribution channels of the content, as well as the calendar and frequency of publication.

      Creation: we write the content following the best SEO and copywriting practices, taking care of both the technical and creative aspects. We make sure that the content is original, relevant and attractive to your audience.

      Distribution: we publish and disseminate the content in the appropriate channels. We also optimize content for each channel and audience segment.

      Measurement: we analyze the results obtained with the content using tools such as Google Analytics. We evaluate the impact in terms of traffic, leads, sales, loyalty and reputation. We also identify areas for improvement and opportunities to optimize the strategy.

        Why choose MHA Consulting?

        If you want to harness the full potential of content marketing for your business, you need to have a professional and experienced team to guide and support you at every step.

        At MHA Consulting we have more than 6 years of experience in the sector and have helped more than 100 clients achieve their goals with content marketing.

        Our values ​​are quality, innovation and customer satisfaction. For this reason, we offer you a personalized service, adapted to your needs and expectations.

        We work with the most advanced tools on the market to guarantee the best results.

        Don't hesitate any longer and contact us today to receive a free, no-obligation consultation. We will show you how content marketing can take your business to the next level.

        Frequently asked questions about content marketing

        Here are some of the most common questions our clients ask us about content marketing:

        What kind of content can I create?

        You can create content of different types and formats, depending on your audience, your objective and your channel. Some examples are: blog articles, ebooks, infographics, videos, podcasts, webinars, newsletters, success stories, testimonials, etc.

        How do I know what content my audience is interested in?

        To find out what content your audience is interested in, you must do prior research on their characteristics, preferences, needs, and behavior. It is very important to base the content strategy on the correct keywords.

          Why hire a content marketing agency?

          Hiring a content marketing agency can offer multiple benefits for a business or brand, especially if they don't have the time, resources, or expertise to develop and execute a content strategy in-house.