Content Marketing: the fuel of your digital strategy

CONTENT THAT NOT ONLY GIVES TRAFFIC, BUT ALSO GETS LEADS

Did you know that 70% of consumers prefer to learn about a brand through its content rather than through its ads? Content marketing is a way to attract, educate and retain your target audience by creating and distributing relevant, useful and quality content.

At MHA Consulting we are experts in content marketing and we help you design and implement a tailored strategy for your business. With our service, you will be able to:

+ Increase organic traffic to your website

+ Generate more qualified leads and sales

+ Position your brand as an authority in your sector

+ Improve the relationship with your current and potential clients

+ Differentiate yourself from your competition

Want to know how we do it? Keep reading or schedule a call with us for free advice.

Advantages of content marketing for your business

Content marketing has multiple benefits for your business, both in the short and long term. Some of the most notable advantages are:

Improve SEO: By creating content optimized for search engines, you can improve your website's ranking and increase your brand's visibility online. In addition, by offering valuable content, you can reduce the bounce rate, increase dwell time, and generate more inbound links, factors that also influence SEO.

Provide value to your audience: By creating content that addresses the doubts, needs and problems of your target audience, you can provide value and generate trust. In this way, you can accompany them in their purchasing process and turn them into satisfied and loyal customers.

Save money: Content marketing is a cost-effective strategy, as it costs less than other forms of advertising and generates a higher return on investment. According to a study by Hubspot, content marketing costs 62% less than traditional marketing and generates three times more leads.

Strengthen your brand image: By creating content that reflects your value proposition, your personality and your values, you can strengthen your brand image and differentiate yourself from your competition. In addition, by generating content that generates conversation and interaction, you can create a community around your brand and encourage engagement.

Contact us if you want to know more about our Content Marketing service. We will offer you a personalized Content Marketing strategic plan for your business.

What kind of content do we create?

At MHA Consulting we create content of different types and formats, adapted to your audience, your objective and your channel. Some examples are:

Website content: We create content for your website that reflects your value proposition, your personality and your values. We use professional, persuasive and search engine-optimized language, with headlines, subheadings and calls to action that invite action. Some examples of website content include: corporate texts, service or product texts, contact texts, etc.

Landing page content: We create content for your landing pages that captures the interest of your visitors and converts them into leads or customers. We use direct, emotional and benefit-oriented language, with visual elements, testimonials and offers that generate trust and urgency. Some examples of landing page content include: presentation texts, offer or promotion texts, contact or subscription forms, etc.

Blog content: We create content for your blog that adds value to your audience and positions your brand as an authority in your sector. We use informative, educational and entertaining language, with clear structures, relevant data and practical examples that facilitate understanding and learning. Some examples of blog content include: articles, tutorials, guides, lists, etc.

Process for creating content marketing

At MHA Consulting we follow a proven process to create and implement a successful content marketing strategy. Here are the steps we follow:

Analysis: We carry out a preliminary study to understand your business, your sector, your target audience, your objectives and your competition. This will allow us to define the tone, style and topics that are most appropriate for your content.

Planning: We develop an editorial plan where we define the types, formats and distribution channels of the content, as well as the calendar and frequency of publication.

Creation: We write content following the best SEO and copywriting practices, taking care of both the technical and creative aspects. We make sure that the content is original, relevant and attractive for your audience.

Distribution: We publish and distribute content on the appropriate channels. We also optimize content for each channel and audience segment.

Measurement: We analyse the results obtained with the content using tools such as Google Analytics. We evaluate the impact in terms of traffic, leads, sales, loyalty and reputation. We also identify areas for improvement and opportunities to optimise the strategy.

Why choose MHA Consulting?

If you want to harness the full potential of content marketing for your business, you need a professional and experienced team to guide and support you every step of the way.

At MHA Consulting we have more than 6 years of experience in the sector and have helped more than 100 clients achieve their goals with content marketing.

Our values ​​are quality, innovation and customer satisfaction. That is why we offer you a personalized service, adapted to your needs and expectations.

We work with the most advanced tools on the market to guarantee the best results.

Don't hesitate and contact us today for a free, no-obligation consultation. We'll show you how content marketing can take your business to the next level.

Frequently asked questions about content marketing

What kind of content can I create?

How do I know what content my audience is interested in?

Why hire a content marketing agency?