Content Marketing: the fuel of your digital strategy


Did you know that 70% of consumers prefer to learn about a brand through its content rather than its advertisements? Content marketing is a way to attract, educate and retain your target audience through the creation and distribution of relevant, useful and quality content.

At MHA Consulting we are experts in content marketing and we help you design and implement a tailored strategy for your business. With our service, you can:

+ Increase organic traffic to your website

+ Generate more qualified leads and sales

+ Position your brand as an authority in your sector

+ Improve the relationship with your current and potential clients

+ Differentiate yourself from your competition

    Do you want to know how we do it? Keep reading or schedule a call with us to receive a free consultation.

    Advantages of content marketing for your business

    Content marketing has multiple benefits for your business, both in the short and long term. Some of the most notable advantages are:

    Improve SEO: by creating content optimized for search engines, you can improve the positioning of your website and increase the visibility of your brand on the Internet. Furthermore, by offering valuable content, you will be able to reduce the bounce rate, increase dwell time and generate more inbound links, factors that also influence SEO.

    Provide value to your audience: by creating content that solves the doubts, needs and problems of your target audience, you will be able to provide them with value and generate trust. This way, you can accompany them in their purchasing process and turn them into satisfied and loyal customers.

    Save costs: content marketing is a profitable strategy, as it costs less than other forms of advertising and generates a greater return on investment. According to a Hubspot study, content marketing costs 62% less than traditional marketing and generates three times more leads.

    Strengthen your brand image: by creating content that reflects your value proposition, your personality and your values, you can reinforce your brand image and differentiate yourself from your competition. Additionally, by generating content that generates conversation and interaction, you will be able to create a community around your brand and encourage engagement.

    Contact us if you want to learn more about our Content Marketing service. We will offer you a personalized Content Marketing strategic plan for your business.

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    What type of content do we create?

    At MHA Consulting we create content of different types and formats, adapted to your audience, your objective and your channel. Some examples are:

    Content for web pages: we create content for your website that reflects your value proposition, your personality and your values. We use professional, persuasive, search engine-optimized language, with headlines, subheadings, and calls to action that invite action. Some examples of content for web pages are: corporate texts, service or product texts, contact texts, etc.

    Content for landing pages: we create content for your landing pages that captures the interest of your visitors and converts them into leads or customers. We use direct, emotional and benefits-oriented language, with visuals, testimonials and offers that generate trust and urgency. Some examples of content for landing pages are: presentation texts, offer or promotion texts, contact or subscription forms, etc.

    Content for blogs: we create content for your blog that provides value to your audience and positions your brand as an authority in your sector. We use informative, didactic and entertaining language, with clear structures, relevant data and practical examples that facilitate understanding and learning. Some examples of blog content are: articles, tutorials, guides, lists, etc.

      Process to create content marketing

      At MHA Consulting we follow a proven process to create and implement a successful content marketing strategy. These are the steps we follow:

      Analysis: we carry out a prior study to understand your business, your sector, your target audience, your objectives and your competition. This way we can define the tone, style and themes most suitable for your content.

      Planning: we develop an editorial plan where we define the types, formats and distribution channels of the content, as well as the calendar and frequency of publication.

      Creation: we write the content following the best SEO and copywriting practices, taking care of both the technical and creative aspects. We make sure that the content is original, relevant and attractive to your audience.

      Distribution: we publish and disseminate content on the appropriate channels. We also optimize content for each channel and audience segment.

      Measurement: we analyze the results obtained with the content using tools such as Google Analytics. We evaluate the impact in terms of traffic, leads, sales, loyalty and reputation. We also identify areas of improvement and opportunities to optimize the strategy.

        Why choose MHA Consulting?

        If you want to take advantage of the full potential of content marketing for your business, you need to have a professional and experienced team to guide and support you every step of the way.

        At MHA Consulting we have more than 6 years of experience in the sector and we have helped more than 100 clients achieve their goals with content marketing.

        Our values ​​are quality, innovation and customer satisfaction. Therefore, we offer you a personalized service, adapted to your needs and expectations.

        We work with the most advanced tools on the market to guarantee the best results.

        Don't hesitate and contact us today to receive free, no-obligation advice. We'll show you how content marketing can take your business to the next level.

        Frequently asked questions about content marketing

        Here are some of the most common questions our clients ask us about content marketing:

        What type of content can I create?

        You can create content of different types and formats, depending on your audience, your objective and your channel. Some examples are: blog articles, ebooks, infographics, videos, podcasts, webinars, newsletters, success stories, testimonials, etc.

        How do I know what content my audience is interested in?

        To know what content your audience is interested in, you must do prior research on their characteristics, preferences, needs and behavior. It is very important to base the content strategy on the correct keywords.

          Why hire a content marketing agency?

          Hiring a content marketing agency can offer multiple benefits for a company or brand, especially if they do not have the time, resources or experience to develop and execute a content strategy in-house.