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Social Ecommerce: What it is and characteristics
by Moises Hamui
He Social Ecommerce It is the integration of social networks with electronic commerce. According to a study by eMarketer, sales through social netw...
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Evergreen Content: What it is and how to create it
by Moises Hamui
He evergreen content It is one that maintains its relevance and value over time.
Unlike current content that loses interest over time, evergreen...
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Discovery vs Display campaigns: comparison table and when to use each one
by Moises Hamui
Discovery and Display campaigns are two types of advertising campaigns that you can use in Google Ads. Both offer unique ways to reach your target...
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Performance Max vs Search campaigns: comparison table and when to use each one
by Moises Hamui
Performance Max and Search campaigns are two types of advertising campaigns that you can use in Google Ads. Both offer unique ways to reach your t...
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Performance Max vs Shopping Campaigns: Comparison Table and when to use each one
by Moises Hamui
Digital advertising campaigns are an essential tool for any business looking to increase its online visibility. Google, as the world's largest sear...
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Display vs Video Campaigns: Comparison Table and when to use each one
by Moises Hamui
In the world of digital marketing, Display and Video campaigns are two of the most popular strategies to reach consumers.
Both offer unique ways ...
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Discovery vs Smart Campaigns: Comparison Table and when to use each one
by Moises Hamui
Discovery and Smart campaigns are two of the most popular strategies for reaching consumers. Both offer unique ways to capture users' attention an...
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Types of Campaigns in Google Ads
by Moises Hamui
Google Ads campaigns are an effective way to advertise your business online and reach customers when they are searching for the products or servic...
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Keyword Match Types in Google Ads
by Moises Hamui
Keyword matching is an essential tool in Google Ads that allows advertisers to control how their ads match users' search queries.
According to G...
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Quality Score in Google Ads: What it is, how it affects the ranking of your ads and how to improve it
by Moises Hamui
Quality Score is a metric in Google Ads that can have a significant impact on the success of your advertising campaigns.
According to Google, ad...
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What are the services of a digital marketing agency
by Moises Hamui
A digital marketing agency is a company that offers different services with the aim of designing, enhancing or improving the comprehensive online ...
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What is the CPL, how is it calculated and in which cases to apply it?
by Moises Hamui
The CPL, also known as cost per lead or PPL (pay per lead) , is a fundamental metric in digital marketing that allows us to know the profitability ...
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