Off Site Strategy

Off-site SEO is an essential part of any web positioning strategy, as it is responsible for improving the reputation, authority and popularity of a website on the Internet.

Off-site SEO is based on actions that are carried out outside the website itself, such as obtaining links, mentions on social networks, reviews, collaborations with other sites, etc.

These actions are intended to increase the trust and relevance of a website in the eyes of search engines and users.

What is Off-Site SEO?

Off-site SEO is the set of techniques applied to improve the positioning of a website in search results, without directly modifying the content or code of the page.

It focuses on external factors that influence the perception and evaluation of a website, such as links it receives from other pages (backlinks), mentions on social networks, user reviews, collaborations with other websites, etc.

These factors are known as off-page signals, and they are indicators of the quality, relevance and authority of a website.

Benefits of Off-Site SEO

Off-Site SEO has multiple benefits for the positioning and performance of a website, among which the following can be highlighted:

Improves the visibility and organic traffic of a website by increasing its presence and ranking in search results.

Increases the authority and credibility of a website by receiving links and mentions from other trusted and prestigious pages.

Generate more business and conversion opportunities by attracting interested and qualified users from different channels and traffic sources.

It strengthens the brand image and online reputation of a website by creating a community of followers, customers and ambassadors who recommend and spread the word about it.

It promotes the creation of relationships and strategic alliances with other websites, by establishing links of collaboration and mutual value.

Differences between Off-site SEO and On-site SEO

Off-Site SEO and On-Site SEO are two complementary branches of SEO, which focus on different aspects of web positioning.

On-Site SEO deals with optimizing the internal elements of a website, such as content, tags, images, loading speed, etc.

Off-Site SEO deals with optimizing the external elements of a website, such as links, mentions, reviews, etc.

Both types of SEO are necessary and important for achieving good web positioning, since search engines take into account both on-page and off-page factors when evaluating and classifying a website.

At MHA we are a consultancy and agency specialising in digital marketing and SEO that can help you improve the visibility and performance of your website.

Schedule a consultation call now.

Moy es un experto del Marketing digital, de primera mano he visto como ha hecho crecer de manera exponencial empresas desde abajo. Tiene un gran entendimiento del mundo digital, así como los comportamientos de las personas y la manera en la que un producto o servicio se debe de anunciar dependiendo el giro, el modelo de negocio, la audiencia deseada, entre otros factores.
Sara Sacal - CEO Oni

Desde que lo conocí me di cuenta que tenía una mente y unas ideas como pocas personas, tiene una enorme capacidad, siempre busca innovar… pero sobre todo es alguien honesto, apoya sin querer recibir nada a cambio y que tiene muchas ganas de querer aportarle algo a este mundo.
Santiago Margalef - CEO Naw

Moises, thank you for your incredible effort and professionalism over the past few months. Your guidance and advice proved very valuable to our branding and marketing efforts in the AI community. I look forward to our continued success!
Shaun Moore - CEO Trueface.Ai

Moises is not just a marketing strategist, he is a marketing master. He helped us understand our company direction, learn more about our customers, and plan out exactly what steps to take to target them.
Ryan Lupberger - CEO Cleancult

Lo que nos maravilla de Moisés es que desde sus inicio el personalmente es el que se ha metido a operar las diferentes herramientas de marketing digital, esto le permite saber cómo funcionan desde la parte de UX teniendo así una visión estratégica y funcional del mundo del marketing digital, gracias a su consultorías nos hemos ahorrado una curva de aprendizaje inmensa que nos hubiera llevado años desarrollar
Juan Pablo Morales - CEO Havoc

Moises, thank you for your incredible effort and professionalism over the past few months. Your guidance and advice proved very valuable to our branding and marketing efforts in the AI community. I look forward to our continued success!
Shaun Moore - CEO Trueface.Ai