SEM and SEO for Real Estate: How to increase your sales with Google?

The real estate sector is one of the most competitive and dynamic in the market, where the demand for properties is increasing and the supply options are increasingly varied.

According to data from Lamudi, real estate demand in Mexico grew by 30% on average during 2021. Likewise, the residential subsector is the one with the greatest participation in both the supply (70%) and demand (86%) of real estate in Mexico.

Image taken from Lamudi

Therefore, to stand out from the crowd and attract potential clients, real estate companies need to have an effective digital marketing strategy that allows them to generate trust, credibility and authority in their niche.

One of the most powerful tools to achieve this goal are SEM (Search Engine Marketing) and SEO (Search Engine Optimization), two techniques that complement each other to improve the organic and driven positioning of a web page in search engines. like Google.

What is SEM for real estate agencies?

SEM (Search Engine Marketing) is a form of online advertising that consists of creating paid ads that appear in the search results of Google or other associated search engines.

These ads are based on keywords relevant to the target audience, which determine what type of content is shown when someone clicks on them.

The SEM has several advantages for real estate companies:

+ Allows you to segment the audience by geographic location, language, device, time, interests, behavior and other criteria.

+ Allows you to control the budget, frequency and duration of campaigns.

+ Allows you to measure the performance, return on investment (ROI) and cost per click (CPC) of each ad.

+ Allows you to obtain fast and instant results by appearing on the first page or even at the top of the result.

+ Allows you to generate qualified traffic to the real estate website by directing users to a specific action.

What is SEO for real estate?

SEO (Search Engine Optimization) is a form of organic optimization that consists of applying a series of technical and strategic techniques to improve the quality, relevance and authority of a web page in search engines such as Google or other associated search engines.

These techniques aim to improve both the search engine and the user by better understanding the information on the website.

SEO has several advantages for real estate companies:

+ Allows you to generate free and unlimited traffic to the real estate website without depending on budget or time.

+ Allows you to improve the user experience by offering useful, informative and personalized content.

+ Allows you to increase online visibility by appearing in the first places or even on the first pages of the result.

+ Allows you to generate trust and credibility by demonstrating specialized knowledge about the real estate sector.

+ Allows you to retain potential customers by offering them solutions adapted to their needs and interests.

How to combine SEM and SEO?

SEM and SEO are two complementary strategies that can be combined to obtain the best results in web positioning and online sales.

It is not about applying them in isolation or indistinctly, but rather integrating them in a coherent and balanced way, according to the objectives, budget and time available.

To combine SEM and SEO effectively, some guidelines must be followed such as:

+ Define the objectives of the campaign, both short and long term, and establish measurement indicators that allow evaluating performance and return on investment.

+ Conduct a market and competition study to understand the characteristics, needs and habits of potential clients, as well as the strengths, weaknesses and opportunities of the real estate sector.

+ Perform a keyword analysis to identify the most relevant and profitable ones for the real estate business, both for paid ads and organic content.

+ Create a landing page , which is the destination for the ads and which contains a clear, attractive and convincing offer, which encourages the user to perform a specific action, such as filling out a form, requesting an appointment or buying a property .

+ Optimize the real estate website , following the content, authority and technical guidelines that we have mentioned above, to improve the user experience and organic positioning.

+ Monitor and adjust the campaign, using tools such as Google Analytics and Google Search Console, to measure traffic, conversions, impressions, clicks and other relevant data, and to detect and correct possible errors or problems.

How can MHA Consulting help you?

If you want to implement an SEM and SEO strategy for your real estate business, but you don't know where to start or how to do it, MHA can help you, a company specialized in digital marketing consulting and advice for the real estate sector.

We have a team of expert professionals in SEM and SEO, who will help you design and implement the best personalized solution for your specific needs.

Don't wait any longer and schedule your free call today.