Display vs Video Campaigns: Comparison Table and when to use each one

In the world of digital marketing, Display and Video campaigns are two of the most popular strategies to reach consumers.

Both offer unique ways to capture users' attention and convey your message, but each has its own advantages and disadvantages.

What are Display campaigns and what are they for?

Display campaigns are ads that appear on websites, applications and social networks.

These ads can be text, graphics, video, and more, and are designed to increase brand awareness and drive traffic to your website.

What are Video campaigns and what are they for?

Video campaigns are ads that use video to capture the user's attention and convey a message.

These ads can appear before, during, or after videos on platforms like YouTube, and are designed to increase brand awareness, drive traffic to your website, and encourage conversions.

Comparison Table: Display vs Video

Characteristic	Display	Video
Ad format	Text, graphics, video and more	Video
Ad placement	Websites, apps, social networks	Video platforms like YouTube
Aim	Increase brand awareness, attract traffic	Increase brand awareness, attract traffic, encourage conversions
Cost	Generally lower than video	Generally higher than the display
Interactivity	Limited	High (users can click, share, comment, etc.)
Scope	Broad	It may be more limited, but more focused
Results measurement	Clicks, impressions, conversions	Views, view duration, interactions, conversions

When to use Display and when Video?

The choice between Display and Video will depend on your specific marketing objectives.

If your goal is simply to increase brand awareness and drive traffic to your website, Display campaigns may be a good option.

However, if you are also looking to encourage conversions, Video campaigns may be more effective.

How to choose between Display and Video?

The choice between Display and Video is not always easy. It's important to consider your marketing goals, your budget, and your resources before making a decision. It can also be helpful to try both options and see which one offers the best results for your business.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.