Display vs Video Campaigns: Comparison Table and when to use each one

In the world of digital marketing, Display and Video campaigns are two of the most popular strategies for reaching consumers.

Both offer unique ways to capture users' attention and convey your message, but each has its own advantages and disadvantages.

What are Display campaigns and what are they for?

Display campaigns are ads that appear on websites, apps, and social media.

These ads can be text, image, video, and more, and are designed to increase brand awareness and drive traffic to your website.

What are video campaigns and what are they for?

Video campaigns are ads that use video to capture the user's attention and convey a message.

These ads can appear before, during, or after videos on platforms like YouTube, and are designed to increase brand awareness, drive traffic to your website, and encourage conversions.

Comparison Table: Display vs Video


Feature

Display

Video

Ad format

Text, graphics, video and more

Video

Ad placement

Websites, apps, social media

Video platforms like YouTube

Aim

Increase brand awareness, attract traffic

Increase brand awareness, drive traffic, encourage conversions

Cost

Generally lower than the video

Generally higher than the display

Interactivity

Limited

High (users can click, share, comment, etc.)

Scope

Broad

It may be more limited, but more focused

Measuring results

Clicks, impressions, conversions

Views, viewing duration, interactions, conversions


When to use Display and when to use Video?

The choice between Display and Video will depend on your specific marketing goals.

If your goal is simply to increase brand awareness and drive traffic to your website, Display campaigns may be a good option.

However, if you're also looking to encourage conversions, Video campaigns may be more effective.

How to choose between Display and Video?

Choosing between Display and Video isn’t always an easy choice. It’s important to consider your marketing goals, budget, and resources before making a decision. It can also be helpful to test both options and see which one delivers the best results for your business.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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