How to create a Content Plan with Chatgpt for Instagram

If you find it difficult to plan the content that you are going to upload to the social networks of your brand or business and you feel that when the time comes to publish you find yourself unprepared, this article is for you.

You will learn how to create a content plan step by step using Artificial Intelligence and a template that I will provide you at the end.

It is essential to have a solid strategy to maintain a constant and conscious presence on your social networks. So let's go there!

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Defining your audience

The first step to creating an effective content plan is to define who you are targeting. It is crucial to understand that on platforms like Instagram, where competition is high, your ideal client must be immediately identified when visiting your profile.

Imagine that you have a personal training business focused on women between 25 and 45 years old who are mothers and workers, and who have little time to exercise. It is important to know what their pain points, problems and common concerns are to define the content pillars.

Using Chat GPT to identify pain points

This is where Artificial Intelligence, specifically GPT Chat, can be of great help. We can use it to generate a list of 10 pain points, objections or thoughts that our ideal client might have, adapting it to the characteristics of our business.

These pain points will help us define the content pillars of our plan.

Defining Content Pillars

The Content Pillars are general categories that will serve as support for your entire content strategy. In our example of personalized training and nutrition, the pillars proposed by Chat GPT are: time management and balance, motivation and personal improvement, exercise plans and routines, healthy nutrition and quick recipes, and support and community.

These pillars will be at the center of our publications and will help us create relevant and engaging content for our audience.

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Defining objectives for your content

Every piece of content you create should have a clear objective. You can educate, entertain, inspire or sell your audience. These objectives will be the guide for the creation of both macro and micro content. Macro content is deeper and more laborious, such as videos or detailed stories.

On the other hand, micro content is faster and easier to consume, such as infographics or text posts.

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Organizing ideas in the calendar template

Using the information generated by Chat GPT, you can create an organized and structured content calendar. You can assign content ideas to specific days of the week and define whether they will be macro or micro content and for what purpose they will be published.

Organize your ideas in the template provided and adapt your posting frequency based on what works best for your audience.


Creating an effective content plan for your social networks is essential to maintain a constant and relevant presence before a highly competitive audience. Artificial Intelligence, like Chat GPT, can be a powerful tool for generating ideas and structuring your content strategy.

Remember to adapt the examples and concepts presented here to the specific needs of your business. Start creating a solid content plan and achieve success on your social networks!

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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