What are the best times to post on social media in 2024?

by Moises Hamui July 14, 2024

Posting at the right time on social media can make the difference between a post that goes unnoticed and one that goes viral.

With algorithms and user behavior constantly evolving, it's crucial to stay up to date on the best times to share content in 2024.

Why is it important to choose the right time to post?

Posting at the right time maximizes the visibility and engagement of your content. Social media has peaks of activity at certain days and times, and taking advantage of these peaks can significantly increase the reach of your posts.

Google Ads agencies and Facebook Ads agencies use this information to optimize their campaigns and ensure that ads reach the right audience at the right time.

When is the best time to post on Facebook?

Facebook remains one of the most popular platforms for sharing content, and knowing the best times to post is essential to reaching your audience. Based on recent data:

Best days : The best days to post on Facebook are Tuesday through Thursday.
Best hours : The best hours are between 9 am and 2 pm
Peak activity : Peak activity is observed around 11 am to 1 pm

Posting during these times can help you reach a larger audience and generate more engagement. Facebook Ads agencies take advantage of these times to launch their campaigns and maximize performance.

When is the best time to post on Instagram?

Instagram is a visually-oriented platform that has its own peaks of activity. The best times to post on Instagram in 2024 are:

Best days : Monday, Wednesday and Thursday.
Best hours : 10am to 1pm
Peak activity : Wednesdays at 11am

Taking advantage of these times can increase your posts' visibility and engagement. Brands and advertising agencies can use this data to schedule their posts and ads more effectively.

When is the best time to post on Twitter?

Twitter is a fast-paced platform, and timing is crucial to ensure your tweets are seen. The best times to post on Twitter in 2024 are:

Best days : Tuesday and Wednesday.
Best hours : 9 am to 12 pm
Peak activity : Tuesdays at 11am

Posting at these times can help your content stand out in the constant stream of tweets and get more retweets and likes.

When is the best time to post on LinkedIn?

LinkedIn is a professional platform, and the best times to post may differ from other social networks. The best times to post on LinkedIn in 2024 are:

Best days : Tuesday, Wednesday and Thursday.
Best hours : 8am to 10am and 4pm to 6pm
Peak activity : Wednesdays at 9 am

Posting during these times can help you reach professionals and businesses more effectively, increasing networking and engagement opportunities.

When is the best time to post on TikTok?

TikTok has gained immense popularity, especially among young people. Knowing the best times to post can significantly increase the visibility of your videos. The best times to post on TikTok in 2024 are:

Best days : Tuesday, Thursday and Friday.
Best hours : 11am to 2pm and 6pm to 9pm
Peak activity : Thursdays at 7 pm

Taking advantage of these times can help your videos get more views and engagement, which is crucial for growing on this dynamic platform.

How do algorithms influence the best times to post?

Social media algorithms are designed to show users high-quality, relevant content. Understanding how these algorithms work can help you optimize your posts. Algorithms often prioritize content that receives engagement quickly, meaning posting during peak times can increase the chances of your content being seen by a wider audience.

Google Ads agencies and Facebook Ads agencies often study these algorithms to maximize the performance of their advertising campaigns, ensuring that ads are delivered at the most optimal times.

How to adapt your publishing strategy to the best moments?

To tailor your posting strategy to the best times, follow these steps:

Analyze your data : Use social media analytics tools to review when your audience is most active. This can vary depending on your industry and the geographic location of your audience.
Schedule your posts : Use post scheduling tools to ensure your content is posted at optimal times. Tools like Hootsuite, Buffer, and Sprout Social can be very helpful.
Experiment and adjust : Not all audiences are created equal. It’s important to experiment with different posting times and days to see what works best for your brand. Adjust your strategy based on the results you see.
Monitor and analyze : Regularly review the performance of your posts and adjust your strategy as needed. Audience trends and behaviors can change, and it’s important to stay flexible.

What is the relationship between quality content and publication timing?

Posting at the right times is only part of the equation. Quality content is crucial to capturing and keeping your audience’s attention.

Make sure your posts are relevant, informative and engaging. A combination of quality content and a well-planned posting strategy can maximize the engagement and reach of your posts.

How can Google Ads agencies and Facebook Ads agencies benefit from these schedules?

Google Ads agencies and Facebook Ads agencies can use best times to post as a key strategy to optimize their campaigns.

By scheduling ads and posts during peak times, you can increase the visibility and performance of your campaigns.

Not only does this improve ROI, but it also ensures that the content reaches the right audience at the right time.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.