Linkbuilding: Importance and how to create an effective strategy

If you think that building a website and creating good content is enough to place it in Google search, you are missing something very important: link building.

Link building is a way to make your brand known on the web , both by exposing your brand to a broader audience and by spreading the content you have to search engine robots.

Therefore, in this article we will talk about the benefits of link building, or link building, and how it can help you generate organic traffic to your website, improve website authority and SEO.

What is link building?

Linkbuilding is the construction of links from other websites, forums or directories, which direct to your website.

Building these links are very important for search engine optimization (SEO) . This is one of the main factors that search engines use to determine ranking, that is, getting search results on the first page.

Linkbuilding: why is it important?

There are many data-backed studies that show how backlinks have a strong correlation with rankings. These links are one of the main factors for ranking in search engines, so acquiring them is vital to the success of your SEO strategy .

The importance of these links is so great that Larry Page, one of the founders of Google, created PageRank to measure the quality of a page based on the number of backlinks.

Another important fact to highlight is that the pages that occupy the number 1 position in Google search results have an average of 4 backlinks than the pages that occupy the position number 2 to 10. And this is because when deciding how to rank a site Web, Google, and other search engines look at how many links point to your site and the quality of those links.

The more high-quality, trustworthy, and authoritative sites link to your website, the better your posts and pages will rank in search results. Plus, these links will help your users find you and increase traffic and trust on your site.

How to create an effective Linkbuilding strategy?

As we explained at the beginning, Google focuses on quality links to ensure that valuable content is ranked higher than quantity. But what are the effective strategies for building these links? Below we will develop them in the following points:

Know your audience well

If you're looking to attract more people to your website, you need to consider two things: who your audience is and what your ideal audience would be like. This will help you maintain and expand your reach and reach new people who are interested in what you offer.

Researching more about your customers or readers will not only help you understand them better, but it will also allow you to determine what content you should create and how you could reach your ideal audience. Likewise, this will reinforce the following points that we will develop.

Make a list of sites that attract your audience

When you know who your desired audience is, it's time to make a list of websites that can help you reach them. Look for websites that already attract this audience, as links from these websites can help you reach people who might be interested in you, but don't know you yet.

At this point it is important to mention that not all sites that refer to your website are good, you must be careful that they are not fraudulent sites or a website that has nothing to do with your niche. In some cases, it can even backfire and hurt your rankings. Avoid spam websites by paying for links.

Remember that link building should be a natural way and be seen as an important effort in your marketing strategy.

Write good content

In order for other websites to link to your content, you must have content that actually makes them want to link to your page. This means that you need to create quality content.

For example, if you sell products or services, don't just write why it's so awesome and that they should definitely buy it. Create content that answers a question your audience has or solves a problem for them.

Give them the information they are looking for, this will not only build trust but will also get you more links to your page as other websites will see the value in your content.

Match your content with other websites

When you have enough quality content, you can dive into the list of websites you created in the second step. Which websites will be most likely to link to the content you have created?

Choose wisely and make an effort to find those websites that fit the specific theme of your blog post or page.

These websites will probably be more willing to link to you since your blog post fits their content. More importantly, the visitors who will come to your website by following that link will be truly interested in its content.

Create links with other sites

After deciding which website you'd like your content to be linked to, it's time to contact them.

A first approach could be through email , but social networks like Twitter are also a great way to contact people. To increase your chances of getting that backlink, you need to know the website and the audience you are targeting. This helps you come up with in a personal way what you want to do.

Avoid sending automatic emails or direct messages, it is better to send them a pleasant email where you tell more details about your content and where you express your intention to create links through their content. To improve your chances of getting a link to your page, explain why your content is unique.

Use social networks

Reaching out to specific people or websites is one way to get links to your content. A great way to get links and reach new audiences at the same time is through social media.

Be sure to share your new content through social platforms like Twitter, even send a few tweets to specific people who might like your article. On the other hand, Facebook is also a great way to get exposure for your articles, it also gives you the option to promote your content and reach new people. When people like, share, and talk about your content on social media, you will surely receive more links as well.


Although the importance of backlinks for SEO is a topic that has become relevant in recent years, Google has confirmed that backlinks continue to be one of the main ranking factors in its search engine, and that is why they will continue to be a factor. important that you should take into account.

There are many strategies to get backlinks; However, you may want to look at the different ways you could integrate more link building into your marketing efforts and SEO strategy.

Maybe you just need to reach out to some partners or friends for a link exchange or submit a guest post to an online trade publication.

Remember that with backlinks you strengthen your site and you will be able to shoot your content into the top positions.

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