Linkbuilding: Importance and how to create an effective strategy

If you think that building a website and creating good content is enough to rank high in Google search results, you are missing out on something very important: link building.

Link building is a way to promote your brand on the web , both by exposing your brand to a wider audience and by spreading your content to search engine robots.

Therefore, in this article we will talk about the benefits of link building and how it can help you generate organic traffic to your website, improve website authority and SEO.

What is linkbuilding?

Link building is the construction of links from other websites, forums or directories that direct to your website.

Building these links is very important for search engine optimization (SEO) . This is one of the main factors that search engines use to determine ranking, i.e. getting search results on the first page.

Link building: why is it important?

There are many data-backed studies showing how backlinks have a strong correlation with ranking. These links are one of the main factors for ranking in search engines, so acquiring them is vital to the success of your SEO strategy .

The importance of these links is so great that Larry Page, one of the founders of Google, created PageRank to measure the quality of a page based on the number of backlinks.

Another important fact to note is that pages that rank #1 in Google search results have an average of 4 more backlinks than pages that rank #2 through #10. And this is because when deciding how to rank a website, Google and other search engines look at how many links point to your site and the quality of those links.

The more high-quality, trustworthy, and authoritative sites that link to your website, the higher your posts and pages will rank in search results. Additionally, these links will help your users find you and increase traffic and trust in your site.

How to create an effective Linkbuilding strategy?

As we explained at the beginning, Google focuses on quality links to ensure that valuable content ranks higher than quantity. But what are effective link building strategies? We will elaborate on them in the following points below:

Know your audience well

If you're looking to attract more people to your website, you need to consider two things: who your audience is and what your ideal audience would be like. This will help you maintain and expand your reach and reach new people who are interested in what you offer.

Doing more research on your customers or readers will not only help you understand them better, but it will also allow you to determine what content you should create and how you can reach your ideal audience. This will also reinforce the following points that we will develop.

Make a list of sites that attract your audience

Once you know who your target audience is, it's time to make a list of websites that can help you reach them. Look for websites that already attract this audience, as links from these websites can help you reach people who might be interested in you, but don't know you yet.

At this point it is important to mention that not all sites that refer to your website are good, you should be careful that it is not a scam site or a website that has nothing to do with your niche. In some cases, it can even backfire and hurt your rankings. Avoid spammy websites by paying for links.

Remember that link building should be a natural way and should be seen as an important effort in your marketing strategy.

Write good content

In order for other websites to link to your content, you need to have content that actually makes them want to link to your page. This means you need to create quality content.

For example, if you sell products or services, don't just write about why it's so awesome and that they should definitely buy it. Create content that answers a question your audience has or solves a problem for them.

Provide them with the information they are looking for, this will not only build trust but will also get you more links as other websites will see the value in your content.

Match your content to other websites

Once you have enough quality content, you can dive into the list of websites you created in step two. Which websites will be most likely to link to the content you've created?

Choose wisely and make an effort to find those websites that fit the specific topic of your blog post or page.

These websites will probably be more willing to link back to you, as your blog post fits their content. More importantly, the visitors who will arrive at your website by following that link will be genuinely interested in your content.

Create links with other sites

After you've decided which website you'd like to link your content to, it's time to get in touch with them.

A first approach could be through an email , but social media like Twitter is also a great way to reach out to people. To increase your chances of getting that backlink, you need to know the website and the audience you are targeting. This helps you reach out in a personal way, which is what you want to do.

Avoid sending automated emails or direct messages, instead send them a friendly email where you tell them more details about your content and express your intention to create links through their content. To improve your chances of getting a link to their page, explain why your content is unique.

Use social media

Reaching out to specific people or websites is one way to get links to your content. A great way to get links and reach new audiences at the same time is through social media.

Make sure to share your new content through social platforms like Twitter, even sending out a few tweets to specific people who might like your article. Moreover, Facebook is also a great way to get exposure for your articles, it also gives you the option to promote your content and reach new people. When people like, share, and talk about your content on social media, you are sure to receive more links as well.

Conclusion

Although the importance of backlinks for SEO is a topic that has gained relevance in recent years, Google has confirmed that backlinks continue to be one of the main ranking factors in its search engine, and that is why they will continue to be an important factor that you should take into account.

There are many strategies for building backlinks, but it's a good idea to consider the different ways you can integrate more link building into your marketing efforts and SEO strategy.

Maybe you just need to reach out to a few partners or friends for a link exchange or submit a guest post to an online trade publication.

Remember that with backlinks you strengthen your site and you can shoot your content to the top positions.