Looker Studio: What is it and what is it for?

Looker Studio by Google is a free tool that helps turn your data into easy-to-view reports and dashboards . They are completely customizable and easy to share and consult.

Likewise, Looker Studio allows you to create reports from a wide variety of sources, without the need to write code.

And, in case you're wondering, naturally it's a joint effort with Data Studio, which has evolved to the present day, offering current tools and functionalities.

This evolution led to the growth of self-service business intelligence, which has the flexibility to make intelligent business decisions.

If you want to know in depth the functions and features of Looker Studio, we recommend you not lose sight of the information we have for you.

We are sure that you will learn something that can help you to get the most out of this tool.

Also check: What is a giveaway?

Are Looker Studio and Data Studio the same?

Not necessarily. While Google acquired Looker in 2020 for $2.6 million, there wasn't necessarily a name change from Looker Studio to Data Studio.

Looker is the name that brings together Google's intelligence, technologies and digital products, also encompassing machine learning.

In this sense, Data Studio and other Google services were innovated to make way for Looker Studio. Now, this tool has unified elements and resources that companies can take to perform and make better decisions regarding the analysis of their data.

Advantages of using Looker Studio in your business

In addition to its flexible settings to carry out the work, Looker Studio has other advantages that should be known to get the most out of it. Know the benefits of using this tool:

  • You can add text and images to your reports, further customizing them.
  • It is possible to create interactive reports from the reader's filters.
  • With data control, turning any report into a flexible template for any user to read just got easier.
  • You can create and use any chart you want, mainly: line, bar, pie, area charts, bubbles, geographic maps, paginated data tables, and pivot tables.
  • You can integrate images and links into your reports that are clickable to take the reader to libraries, catalogs or any other hyperlink scenario.
  • In order to further customize your reports, you can apply color themes and styles to leave boring and monotonous formats behind.

Since its evolution, Looker Studio resources have fostered the creation of creative reports and unparalleled order. Give your reports and dashboards a 360° turn with this great tool from Google.

Also check: Google Trends: What is it and how to use it?

Looker Studio Features

If the functions of Looker Studio are still not entirely clear to you, then we will present 5 functional and essential elements of this tool.

We are sure that more than one will benefit the development of your company.

  • A large collection of report templates

  • Looker Studio has an impressive library full of report templates to choose the one you like best. In each of them you can connect your data sources to later customize the design and be satisfied with the result.

  • Ease of use of the Looker Studio API

  • With the application programming interface (API) of this tool, it is possible to automate the management and migration of the elements.

    This translates into a significant reduction in the time and effort of moving data for reporting. With the Looker Studio API it is quick and easy to make your reports.

  • Intuitive and easy to use interface

  • Looker Studio's web design is intuitive and easy to use, so you will never have any problems when making your reports. In addition, you can customize the property panels to your liking, letting out the artist in you to make interesting and functional reports.

  • Easy to embed reports

  • Any report made in Looker Studio will have the necessary properties to be able to be incorporated into any website or intranet. This facilitates the access of the data history to the team and to any user.

  • data connectors

  • In order to easily access and use the data, the data sources will work for you as pipelines, creating a connection between a report in Looker Studio and the underlying data. It should be noted that each source has a unique connector.

    Schedule a call with MHA and let us advise you so you can achieve your sales goals.

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