Looker Studio: What is it and what is it for?
Google's Looker Studio is a free tool that helps turn your data into easy-to-view reports and dashboards . They are completely customizable and easy to share and consult.
Likewise, Looker Studio allows you to create reports from a wide variety of sources, without the need to write code.
And, in case you are wondering, it is naturally a joint work with Data Studio, which has evolved to this day, offering current tools and functionalities.
This evolution led to the growth of self-service business intelligence, which has flexibility when making intelligent business decisions.
If you want to know in depth the functions and features of Looker Studio, we recommend that you do not lose sight of the information we have for you.
We are sure that you will learn something that can help you get the most out of this tool.
Also check: What is a giveaway?
Are Looker Studio and Data Studio the same?
Not necessarily. While Google acquired Looker in 2020 for $2.6 million, there wasn't necessarily a name change from Looker Studio to Data Studio.
Looker is the name that brings together Google's intelligence, technologies and digital products, also encompassing machine learning.
In this sense, Data Studio and other Google services were innovated to give way to Looker Studio. Now, this tool has unified elements and resources that companies can use to make better decisions regarding the analysis of their data.
Advantages of using Looker Studio in your business
In addition to its flexible settings for carrying out work, Looker Studio has other advantages that it is worth knowing to get the most out of it. Know the benefits of using this tool:
- You can add text and images to your reports, personalizing them even more.
- It is possible to create interactive reports from the reader's filters.
- With data control, turning any report into a flexible template for any user to read is now easier.
- You can create and use any chart you want, mainly: lines, bars, pie charts, area charts, bubbles, geographic maps, paginated data tables, and pivot tables.
- You can integrate images and clickable links into your reports to take the reader to libraries, catalogs or any other hyperlink scenario.
- In order to personalize your reports even more, you can apply color themes and styles to leave boring and monotonous formats behind.
Since its evolution, Looker Studio's resources have fostered the creation of creative and unparalleled reports. Give your reports and dashboards a 360° turn with this great Google tool.
Also check out: Google Trends: What is it and how to use it?
Looker Studio Features
If the functions of Looker Studio are still not completely clear to you, below, we will present 5 functional and essential elements of this tool.
We are sure that more than one will benefit the development of your company.
Looker Studio has an impressive library full of report templates so you can choose the one you like best. In each of them you can connect your data sources to later customize the design and be satisfied with the result.
With the application programming interface (API) of this tool, it is possible to automate the management and migration of elements.
This translates into a considerable reduction in the time and effort of moving data to make reports. With the Looker Studio API it is quick and easy to create your reports.
Looker Studio's web design is intuitive and easy to use, so you will never have problems when creating your reports. In addition, you can customize the property panels to your liking, letting out the artist inside you to create interesting and functional reports.
Any report made in Looker Studio will have the necessary properties to be incorporated into any website or intranet. This makes it easy for the computer and any user to access the history data.
For easy access and use of data, data sources act as pipelines, creating a connection between a report in Looker Studio and underlying data. It should be noted that each source has a unique connector.
Schedule a call with MHA and let us advise you so you can achieve your sales goals.