What is interlinking and its weight in SEO

In the world of SEO, the internal linking strategy, or interlinking, is essential to improve the visibility and ranking of your website. But what exactly is interlinking and why is it so crucial?

What is interlinking and what is it for?

Interlinking, also known as internal linking, is the process of linking different pages within the same website.

These links allow users and search engines to easily navigate your site, improving user experience and page indexing.

• Improves user navigation : Makes it easier for visitors to find relevant content.
• Distributes page authority : Transfers SEO value from one page to another within the same site.
• Increases time on site : Keeps users browsing longer, which can reduce bounce rate.

How does interlinking affect SEO?

Interlinking not only improves user navigation, but also has a significant impact on your website's SEO. Here we explain how:

• More efficient indexing : Search engines use internal links to discover and crawl new pages.
• Contextual relevance : Internal links help search engines understand the relevance and relationship between pages on your site.
• Page authority : Interlinking distributes the "link juice" or page authority, improving the positioning of linked pages.

How to implement an effective interlinking strategy?

Implementing an effective interlinking strategy may seem complex, but with these steps, you can optimize your internal links efficiently:

1. Create relevant and quality content : Content is the pillar of any interlinking strategy. Make sure you have valuable and relevant content.
2. Use contextual links : Links should integrate naturally into the content, providing additional value.
3. Prioritize site structure : Design a clear site architecture, where each page is a few clicks away from the main page.
4. Optimize anchor text : Use descriptive and relevant anchor texts that indicate what the linked page is about.
5. Review and update regularly : Make sure your internal links are up to date and do not lead to broken pages.

What are the benefits of interlinking for SEO?

Interlinking offers numerous benefits that can significantly improve your website's SEO strategy:

• Improves user experience : By making navigation easier, users can easily find the content they are looking for.
• Increase site authority : Distribute link juice across your site, improving the authority of individual pages.
• Encourages indexing : Helps search engines crawl and index new pages, improving overall site visibility.
• Increase dwell time : Users tend to spend more time on your site if they find links to relevant and useful content.

How to monitor and adjust your interlinking strategy?

To ensure that your internal linking strategy is working correctly, it is crucial to regularly monitor and adjust. Here we leave you some tips:

• Use SEO tools : Tools like Google Search Console, Ahrefs, and SEMrush can help you identify internal linking problems and opportunities.
• Analyze user behavior : Observe how users interact with internal links to improve the browsing experience.
• Update content regularly : Make sure your internal links are up to date and point to relevant and valuable content.

The evolution of interlinking in SEO

Interlinking has evolved over time and remains a vital part of SEO strategies. With the advancement of search technologies and algorithms, it is important to stay up to date with best practices to maximize their effectiveness.

Adapting to these changes and maintaining a solid linking strategy can make a big difference in your website's performance.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.