Email marketing audit

Email marketing is one of the most effective and cost-effective digital marketing strategies out there. According to a study by Cyberclick, an average return on investment (ROI) rate of $40 is expected for every $1 invested in email marketing.

An email marketing audit is an in-depth assessment of an email program and the strategy and resources behind it. It seeks to uncover things that need updating or even fixing.

The process analyzes aspects such as performance, deliverability, design, segmentation, personalization, compliance with regulations and security of each campaign.

Benefits of conducting an email marketing audit

Conducting an email marketing audit has many benefits, such as:

Improve subscriber engagement . The average email open rate is 19.7%, but this can be increased by sending emails with personalized subject lines, which generate 50% more opens.

Increase conversions and sales . Sending 3 abandoned cart emails results in 69% more orders than a single email.

Build customer loyalty and trust . 49% of consumers would like to receive promotional emails from their favorite brands. 81% of small businesses rely on email as their primary customer acquisition channel and 80% as a retention channel.

Optimize resources and budget . 37% of brands are increasing their email budget, but it's important to know how to spend it efficiently. Subscriber segmentation is the most effective email marketing campaign strategy.

What is reviewed in an email marketing audit

In an email marketing audit, several aspects are reviewed, such as:

Subscriber list : Your contact list is analyzed for quality, size, growth, and segmentation. Subscribers are verified to have given their consent to receive your emails and that there are no bounce, unsubscribe, or spam issues.

Email content : Your campaigns are evaluated for subject line, message, design, images, links, and calls to action. Content is checked to ensure it is relevant, engaging, personalized, and consistent with your brand.

Campaign performance : Key metrics for your campaigns are measured, such as open rates, click rates, conversion rates, and unsubscribe rates. Strengths and weaknesses of your campaigns are identified and compared to industry standards and objectives.

Email deliverability: Checking to make sure your emails reach your subscribers' inboxes and are not filtered as spam. Your domain reputation, mail server configuration, email code, and list hygiene are all evaluated.

Compliance : Ensuring that your campaigns comply with applicable laws and regulations, such as GDPR or CAN-SPAM. Your emails are reviewed to ensure they include information about your identity, your address, your privacy policy, and an unsubscribe link.

Benefits that MHA offers you to create your email marketing strategy

MHA is a consultancy specialized in digital marketing that helps you design, implement and optimize your email marketing campaigns. Some of the benefits it offers you are:

+ We advise you to create a quality, segmented and updated database of your contacts.

+ We help you define the objectives, content, design and frequency of your emails, according to your target audience, your value proposition and your purchasing cycle.

+ We offer you professional email marketing tools and platforms that allow you to create, send and measure the impact of your campaigns quickly and easily.

+ We provide you with monitoring and analysis of the results of your campaigns, so that you can know the return on investment, the behavior of your contacts, the opening rates, clicks, conversions and unsubscriptions, and thus be able to optimize your future actions.

+ We provide you with technical assistance and ongoing support to resolve any questions or problems you may have with your email marketing campaigns.

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