Content Marketing Audit

Did you know that content marketing costs 62% less than traditional marketing and generates three times as many leads? Or that 75% of marketers have the primary goal of generating more quality leads with content marketing.

But it is not enough to create and publish content. It is also necessary to measure their performance, optimize their quality and adapt them to the needs and preferences of your audience.

To do this, it is essential to carry out a content marketing audit, which consists of analyzing and evaluating your content marketing strategy, tactics, formats, channels and results.

An audit will allow you to identify your strengths and weaknesses, detect opportunities for improvement, eliminate obsolete or irrelevant content, increase traffic, engagement and conversions, and align your content with your business objectives.

What is reviewed in a content marketing audit?

When conducting a content marketing audit, we review the following aspects:

The content marketing strategy : it is about verifying whether your content is aligned with your business objectives, your value proposition, your market segmentation and your brand positioning. We also analyze whether your content responds to the needs, interests and problems of your audience, and if it is adapted to each stage of the buyer's journey.

The SEO of your content : we analyze whether your content is optimized for search engines, that is, if it uses the appropriate keywords, if it has a clear and hierarchical structure, if it has quality internal and external links, if it has metadata and tags relevant, if it has good technical performance, etc.

The content itself : we evaluate the quality, format, style, tone, originality, timeliness and consistency of your content. We also review whether your content is engaging, informative, persuasive and useful to your audience, and whether it meets the expectations you generate in your titles and descriptions.

The results of your content : we measure the impact of your content in terms of traffic, engagement, conversion, loyalty and satisfaction of your audience. We also compare the performance of your content with that of your competition, and with the best practices in the sector.

Benefits of having a content marketing strategy

Having a content marketing strategy has many benefits for your business, such as :

Generate brand awareness : by creating content that responds to the needs and interests of your audience, you can increase your online visibility, differentiate yourself from the competition and position yourself as a reference in your sector.

Attract quality traffic : by optimizing your content for search engines, you can improve your ranking in organic results, which will allow you to attract more visitors interested in your offer and more likely to become customers.

Improve SEO : By producing relevant, original and up-to-date content, you can improve the authority and relevance of your website, which will help you get more inbound links, longer dwell time and less bounce rate, factors that influence the web positioning.

Build relationships with customers : by offering content that adds value, educates, informs, entertains and solves problems, you can generate trust, credibility and satisfaction in your customers, which will allow you to retain them and generate recommendations.

Allows personalization of content : by segmenting your audience and analyzing their behavior, you can adapt your content to the preferences, needs and stages of the purchasing cycle of each customer, which will allow you to offer a more personalized and effective experience.

Benefits of MHA to create your content marketing strategy

MHA is a business consultancy and digital marketing agency that offers you a series of benefits to create your content marketing strategy.

Some of these benefits are:

Experience and professionalism : At MHA we have a team of content marketing experts, who have worked with more than 130 companies from different sectors and industries, and who have generated more than 1,500 million pesos in value for their clients.

Customized strategies : We design tailored plans for each business, taking into account its objectives, its audience, its value proposition and its competition. We advise and accompany you throughout the process of implementing and optimizing your content marketing strategy.

Tangible results : We measure and analyze the impact of your content marketing strategy, using web analytics tools and detailed reports.

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