Content Marketing Audit

Did you know that content marketing costs 62% less than traditional marketing and generates 3x more leads? Or that 75% of marketing professionals have as their main goal to generate more quality leads with content marketing.

But it's not enough to create and publish content. You also need to measure its performance, optimize its quality and adapt it to the needs and preferences of your audience.

To do this, it is essential to carry out a content marketing audit, which consists of analyzing and evaluating your strategy, your tactics, your formats, your channels and your content marketing results.

An audit will allow you to identify your strengths and weaknesses, detect opportunities for improvement, eliminate obsolete or irrelevant content, increase traffic, engagement and conversions, and align your content with your business objectives.

What is reviewed in a content marketing audit?

When conducting a content marketing audit, we review the following aspects:

Content marketing strategy : This involves checking whether your content is aligned with your business objectives, your value proposition, your market segmentation and your brand positioning. We also analyse whether your content responds to the needs, interests and problems of your audience, and whether it is adapted to each stage of the buyer's journey.

Your content's SEO : We analyze whether your content is optimized for search engines, i.e. whether it uses the right keywords, whether it has a clear and hierarchical structure, whether it has quality internal and external links, whether it has relevant metadata and tags, whether it has good technical performance, etc.

The content itself : We evaluate the quality, format, style, tone, originality, timeliness, and consistency of your content. We also review whether your content is engaging, informative, persuasive, and useful to your audience, and whether it meets the expectations you create in your titles and descriptions.

The results of your content : We measure the impact of your content in terms of traffic, engagement, conversion, loyalty and audience satisfaction. We also compare the performance of your content with that of your competitors, and with best practices in the sector.

Benefits of having a content marketing strategy

Having a content marketing strategy has many benefits for your business, such as :

Generate brand awareness : By creating content that responds to the needs and interests of your audience, you can increase your online visibility, differentiate yourself from the competition and position yourself as a reference in your sector.

Attract quality traffic : By optimizing your content for search engines, you can improve your ranking in organic results, allowing you to attract more visitors who are interested in your offer and more likely to become customers.

Improve SEO : By producing relevant, original and up-to-date content, you can improve the authority and relevance of your website, which will help you get more inbound links, longer dwell time and less bounce rate, factors that influence web positioning.

Build relationships with customers : By offering content that adds value, educates, informs, entertains and solves problems, you can generate trust, credibility and satisfaction in your customers, which will allow you to build loyalty and generate recommendations.

Enables content personalization : By segmenting your audience and analyzing their behavior, you can tailor your content to each customer's preferences, needs, and stages of the purchasing cycle, allowing you to offer a more personalized and effective experience.

Benefits of MHA for creating your content marketing strategy

MHA is a business consultancy and digital marketing agency that offers you a series of benefits to create your content marketing strategy.

Some of these benefits are:

Experience and professionalism : At MHA we have a team of content marketing experts who have worked with more than 130 companies from different sectors and industries and have generated more than 1.5 billion pesos in value for their clients.

Customized strategies : We design customized plans for each business, taking into account its objectives, its audience, its value proposition and its competition. We advise and accompany you throughout the implementation and optimization process of your content marketing strategy.

Tangible results : We measure and analyze the impact of your content marketing strategy, using web analytics tools and detailed reports.

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