Meta Ads Campaigns

Meta Ads Campaigns are a powerful and versatile tool for any digital marketing strategy. However, for them to be effective, you must know the best practices, the latest trends and the most important metrics that allow you to optimize and scale your campaigns.

+ Meta has more than 3 billion monthly active users.

+ 81% of Meta users access the platform from mobile devices.

+ 27% of users who click on a Meta ad make a purchase.

+ 94% of social media advertisers use Meta Ads.

+ 50% of consumers say they trust Meta recommendations for their purchases.

Engage with your audience on Facebook, Instagram, Messenger and WhatsApp as they enjoy relevant experiences and discover similar communities.

At our digital marketing agency, we provide you with a quality service to design and implement powerful Meta Ads Campaign strategies (Instagram and/or Facebook Ads) that will help you achieve different goals, from increasing the visibility of your brand to traffic growth and conversions on your website.

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Benefits of generating a Meta Ads campaign

The benefits that a Facebook Ads campaign generates for your business can be the following:

Global reach : You can reach a huge and diverse audience, spanning almost every country and region in the world.

Precise targeting : You can target your ads to specific groups of people, based on their demographics, interests, and behaviors.

High conversions : You can increase traffic to your website, generate more sales, capture more leads and build customer loyalty. Likewise, it is possible to offer incentives to users who reach your landing page, such as discounts, gifts or extra content.

Varied formats : With Facebook Ads, you can choose between different ad formats and objectives, depending on what you want to achieve with your campaign. You can use images, videos, carousels, collections, stories, messenger, marketplace, audience network or Instagram. Each format has its advantages and disadvantages, and you should choose the one that best suits your product, service or message.

Measurement and optimization : With Facebook Ads, you can measure and analyze the performance of your campaigns, using the metrics that the platform offers you. These metrics let you know if you're meeting your goals, how much each result is costing you, and how you can optimize your ads for better results .

What apps or services include Meta ads

Meta Ads is Facebook's advertising platform that allows businesses to create and publish ads across different apps and services in the Meta family, such as Facebook, Instagram, Messenger, and WhatsApp.

Facebook : Facebook ads can appear in your News Feed, Stories, Groups, search results, and other places on the platform. Facebook ads can be text, image, video or carousel, and can have different objectives, such as generating sales, getting leads, increasing traffic, creating brand awareness or increasing app downloads.

Instagram : Instagram ads can appear in the Feed, Stories, Reels, Explore, and IGTV. Instagram ads can be image, video, carousel, or collection ads, and can have the same goals as Facebook ads.

Messenger : Messenger ads can appear in your inbox, Stories, sponsored messages, and Marketplace. Messenger ads can be image, video or carousel, and can aim to generate traffic, get leads, increase sales or encourage interaction.

WhatsApp : WhatsApp ads can appear in statuses, which are similar to Facebook and Instagram Stories. WhatsApp ads can be image or video, and can aim to generate traffic, get leads or increase sales.

MHA benefits for your META Ads ads

MHA is a business consultancy and digital marketing agency that offers you an exceptional service to establish and execute impactful Meta Ads Campaign strategies that will allow you to achieve various objectives, from brand recognition to increased traffic and conversions in your website.

Global and updated vision : We have a global and updated vision of the trends, tools and practices that the best digital marketing agency can give you.

Deep and specific knowledge : We have deep and specific knowledge of Meta Ads, its features, its advantages and its challenges. We help you choose the best platforms, formats, objectives and segmentations for your campaigns, according to your product, service or message.

Own and proven methodology : We develop our own and proven methodology to design, implement and optimize Meta Ads campaigns that meet your expectations and needs.

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We offer an audit and analysis of your account, a definition of your budget and your key success indicators, a selection of the best keywords and extensions for your campaign, the creation of attractive and relevant ads, a configuration of your Meta account Ads, your landing page and conversion tracking, and constant monitoring, evaluation and optimization of your campaigns to maximize your return on investment.

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