TikTok Ads Campaigns

TikTok is one of the most popular and fastest growing social networks in the world. With more than 1 billion monthly active users, TikTok offers a unique opportunity to connect with a young, creative and diverse audience.

According to a study by Metricool, 26.1% of advertising campaigns on TikTok aim to increase video views, 21.3% seek to generate engagement and 0.9% promote an application.

Advertising on TikTok has many advantages, such as high completion, engagement and conversion rates, low cost per thousand impressions, and a wide variety of ad formats.

TikTok has an algorithm that adapts to the interests and preferences of each user, displaying relevant and personalized content. This makes ads on TikTok more effective and less intrusive than on other platforms.

Benefits of generating advertising on TikTok Ads

Advertising on TikTok Ads can bring many benefits to your business, such as the following:

Massive reach : TikTok has more than 1 billion monthly active users . You can segment your target audience based on location, age, interests, and online behavior.

Unlimited creativity : The network offers you a wide range of editing tools and special effects to create unique and attractive ads. You can take advantage of challenges, duets, music, and stickers to generate entertaining and informative content.

Authentic interaction – TikTok encourages authentic interaction between users and brands. User comments, likes, and shares can drive greater engagement and brand loyalty.

Detailed Tracking and Analytics – TikTok Ads gives you detailed analytics tools that allow you to track the performance of your ads in real-time. You can see key metrics such as impressions, interactions, conversions, and return on investment (ROI). This data will help you optimize your advertising campaigns and adjust your strategy to obtain better results.

Collaboration with influencers : The platform gives you the possibility to collaborate with influencers relevant to your niche and reach their audience. Influencers can help you increase the credibility and trust of your brand, as well as generate quality and viral content.

Diversity of ad formats : There are a variety of ad formats to suit your goals and budget. You can choose between native video ads, brand ads, hashtag ads, banner ads, and app ads.

Adaptive budget : It is possible to control your budget and adjust it according to your needs. You can set a daily or total limit for your campaigns, as well as a cost per thousand impressions (CPM) or cost per click (CPC) for your ads.

Types of ads in TikTok Ads

The types of ads in TikTok Ads are as follows:

In-Feed Ads : These are the ads that appear in the users' “For you” feed. They can be 9 to 15 seconds long and have a CTA (call to action).

TopView Ads : These are the ads that appear when you open the application for the first time. They can last up to 60 seconds and have a high impact.

Brand Takeover Ads : These are ads that occupy the user's entire screen for a few seconds. They can be image or video and have a CTA.

Branded Hashtag Challenge Ads : These are ads that invite users to participate in a challenge with a hashtag sponsored by a brand. They can last up to 6 days and have a custom landing page.

Branded Effect Ads : These are ads that allow users to use special effects, filters or stickers created by a brand. They can be available for up to 10 days and have a CTA.

Shopping Ads : These are ads that allow users to buy products directly from the video. They can be 9 to 15 seconds long and have a CTA.

Spark Ads : These are ads that take advantage of the organic content of TikTok creators to promote a brand or product. They can be 9 to 15 seconds long and have a CTA.

MHA benefits for your TikTok Ads ads

MHA is a business consultancy and digital marketing agency that offers you exceptional service to establish and execute impactful TikTok Ads advertising strategies that will allow you to achieve various objectives, from brand recognition to increased traffic and conversions on your website.

Global and updated vision : We have a global and updated vision of the trends, tools and practices that the best digital marketing agency can give you.

Deep and specific knowledge : We have deep and specific knowledge of TikTok Ads, its features, its advantages and its challenges.

Own and proven methodology : We develop our own and proven methodology to design, implement and optimize your TikTok Ads that meet your expectations and needs.

We offer an audit and analysis of your account, a definition of your budget and your key success indicators, a selection of the best keywords and extensions for your campaign, the creation of attractive and relevant ads, a configuration of your TikTok account and constant monitoring, evaluation and optimization of your campaigns to maximize your return on investment.