Development of digital marketing strategies

Did you know that digital advertising spending in Mexico in 2023 was 108,000 million pesos and that 51% of buyers use Google to search for information about a purchase they plan to make online ?

These are just some of the digital marketing statistics you need to know if you want to be successful in today's market.

A marketing strategy is an action plan that defines what you are going to do, how you are going to do it, when you are going to do it and how you are going to measure it. A good marketing strategy helps you:

+ Increase your online visibility and attract more traffic to your website or landing page.

+ Generate more leads or prospects interested in your offer.

+ Convert more leads into customers and build loyalty.

+ Optimize your return on investment (ROI) and improve your profitability.

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Why have a digital marketing strategy

A digital marketing strategy has many advantages, such as:

+ It allows you to reach your target audience in a more effective and personalized way, adapting your message and your offer to their needs, interests and preferences.

+ Helps you measure and optimize the performance of your actions, using tools and metrics that allow you to know the impact of your strategy in terms of traffic, leads, conversions, sales, loyalty, etc.

+ It gives you the opportunity to be more creative and innovative, taking advantage of the possibilities offered by different digital channels and formats, such as content, video, audio, image, etc.

+ It makes it easier for you to communicate and interact with your clients, generating trust, value and satisfaction, and creating a long-term relationship with them.

+ It makes you more competitive and differentiated, since it allows you to position yourself as a reference brand in your sector, offering unique and quality solutions to your audience.

How a digital consulting firm helps you create a marketing strategy

A digital consultancy is a company that offers professional advisory services, design and implementation of digital marketing strategies for your business.

A digital consultancy helps you:

+ Analyze your current situation, your market, your competition and your target audience, to identify your strengths, weaknesses, opportunities and threats.

+ Define your business objectives, your value proposition, your positioning and your competitive advantage, to differentiate yourself and stand out in the digital environment.

+ Choose the channels, tools and formats most appropriate for your strategy, according to your budget, your reach and your message.

+ Create and execute an action plan with the actions and campaigns that you are going to carry out in each channel, such as SEO, SEM, email marketing, social media, content marketing, etc.

+ Measure and evaluate the results of your strategy, using key performance indicators (KPI) and analysis tools, such as Google Analytics, Facebook Insights, etc.

+ Optimize and improve your strategy, applying the learning and good practices you obtain from your measurement.

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Benefits that MHA offers you to create your digital marketing strategy

MHA is a digital marketing consultancy and agency that offers you benefits to create your digital marketing strategy:

+ Have a team of experts passionate about business growth using the best practices of digital advertising.

+ Save time and resources by delegating the entire process of your digital marketing strategy to specialized professionals.

+ Increase your visibility and traffic, by improving your online presence and attracting more users interested in your offer.

+ Generate more leads and sales, by converting your visitors into potential customers and building loyalty with valuable content and experiences.

+ Improve your profitability and your return on investment (ROI), by optimizing your investment and maximizing your results.

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