Content Strategy, Creation and Optimization

Content is king in digital marketing, but it's not enough to just create and publish it. You also need to plan it, improve it, and adapt it to your target audience.

To do this, you need a content strategy that allows you to define your objectives, know your audience, choose the types, create a plan, develop a process for its creation and measure the success of your content.

A content strategy will help you increase your website's visibility, traffic, engagement, leads and conversions, and build relationships with your customers.

According to some statistics, 90% of marketers use content marketing as part of their marketing strategy, and 82% of B2B marketers actively use it.

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What we do in content marketing

The following are essential steps to developing an effective content strategy that will allow you to attract and retain your audience.

Keyword research

It involves researching and selecting the most relevant and profitable keywords for your business, i.e. those that your potential users use to search for information about your sector, your products or your services. The goal is to create content that responds to your audience's search intentions and that ranks well in search engines.

Content plan

It's about organizing and planning the creation and distribution of your content, taking into account your objectives, your target audience, your channels and your resources. The goal is to create quality, relevant and attractive content for your audience, which allows you to generate traffic, engagement, leads and conversions.

Content writing

Content writing is the process of planning, writing, editing, and publishing content for the web, typically for digital marketing purposes.

Content can be a blog post, article, video, podcast, sales page, social media post, or any other format that is published online.

Content writing is important because content has the power to help attract and retain customers, generate brand awareness, improve SEO, build customer relationships, and allow for content personalization .

SEO optimization of content

SEO, which stands for “search engine optimization,” is the process of improving the visibility and ranking of your web content in search results on Google and other search engines.

To optimize your content for SEO, you need to consider several factors, both technical and editorial, that influence how search engines and users perceive and value your content:

+ Keywords

+ Structure or Hierarchy

+ Content quality

+ Metadata

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Benefits of MHA for creating your content marketing strategy

MHA is a business consultancy and digital marketing agency that offers you a series of benefits to create your content marketing strategy.

Some of these benefits are:

Experience and professionalism : At MHA we have a team of content marketing experts who have worked with more than 130 companies from different sectors and industries and have generated more than 1.5 billion pesos in value for their clients.

Customized strategies : We design customized plans for each business, taking into account its objectives, its audience, its value proposition and its competition. We advise and accompany you throughout the implementation and optimization process of your content marketing strategy.

Tangible results : We measure and analyze the impact of your content marketing strategy, using web analytics tools and detailed reports.


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