Email marketing strategy and implementation

Email marketing is one of the most effective and profitable strategies to communicate with your audience, generate leads, build customer loyalty and increase your sales. However, for it to work, you need to design and implement a strategy that is appropriate for your business, your sector and your objectives.

Email marketing is not dead, on the contrary, it continues to grow and evolve every year. According to Statista, the number of active email users is expected to reach 4.6 billion by 2025. This means that you have a great opportunity to reach a huge and diverse audience through this channel.

schedule call

Strategy and implementation

An email marketing strategy is a plan that defines the objectives, actions, resources and metrics of a company or brand's email marketing campaigns.

With an email marketing strategy, you seek to:

+ Increase your subscriber base . 80% of professionals believe that email marketing increases customer retention. Techniques such as lead magnets, pop-ups, forms or raffles can be used.
+ Improve customer relations . 59% of respondents say that marketing emails influence their purchasing decisions. Techniques such as welcome emails, loyalty emails, birthday emails or testimonial emails can be used to achieve this.

+ Generate traffic to the website . 33% of companies send weekly emails and 26% send emails several times a month. To do this, you can use techniques such as newsletter emails, blog emails, promotional emails or invitation emails.
+ Increase sales and ROI . 89% of marketers use email as their primary channel to generate leads.

    An email marketing implementation is the process of executing the email marketing strategy by using the right tools, platforms and resources.

    With an email marketing implementation, we seek to:

    + Optimize email design and content . Emails with personalized subject lines generate 50% more opens.

    + Segment and personalize emails . Subscriber segmentation is the most effective email marketing campaign strategy.

    + Automate and schedule email sending . Sending 3 abandoned cart emails results in 69% more orders than a single email.

    + Measure and analyze the results of email marketing campaigns . 35% of marketers send between 3 and 5 emails per week to their users.

      mha consulting

      Benefits that MHA offers you to create your email marketing strategy

      MHA is a consultancy specialized in digital marketing that helps you design, implement and optimize your email marketing campaigns. Some of the benefits it offers you are:

      + We advise you to create a quality, segmented and updated database of your contacts.

      + We help you define the objectives, content, design and frequency of your emails, according to your target audience, your value proposition and your purchasing cycle.

      + We offer you professional email marketing tools and platforms that allow you to create, send and measure the impact of your campaigns quickly and easily.

      + We provide you with monitoring and analysis of the results of your campaigns, so that you can know the return on investment, the behavior of your contacts, the opening rates, clicks, conversions and unsubscriptions, and thus be able to optimize your future actions.

      + We provide you with technical assistance and ongoing support to resolve any questions or problems you may have with your email marketing campaigns.

      Schedule your call right now