Email marketing strategy and implementation

Email marketing is one of the most effective and profitable strategies to communicate with your audience, generate leads, retain customers and increase your sales. However, for it to work, you need to design and implement a strategy appropriate to your business, your sector and your objectives.

Email marketing has not died, on the contrary, it continues to grow and evolve every year. According to Statista, the number of active email users is projected to reach 4.6 billion by 2025. This means you have a great opportunity to reach a huge and diverse audience through this channel.

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Strategy and implementation

An email marketing strategy is a plan that defines the objectives, actions, resources and metrics of a company or brand's email marketing campaigns.

With an email marketing strategy, you seek:

+ Increase subscriber base . 80% of professionals believe that email marketing increases customer retention. Techniques such as lead magnet, pop-up, form or raffle can be used.

+ Improve the relationship with clients . 59% of respondents say that marketing emails influence their purchasing decisions. To do this, you can use techniques such as the welcome email, the loyalty email, the birthday email or the testimonial email.

+ Generate traffic to the website . 33% of companies send weekly emails and 26% send emails several times a month. To do this, you can use techniques such as the newsletter email, the blog email, the promotion email or the invitation email.

+ Increase sales and ROI . 89% of marketers use email as their primary channel for generating leads.

    An email marketing implementation is the process of executing the email marketing strategy by using the right tools, platforms and resources.

    With an email marketing implementation, you seek:

    + Optimize the design and content of emails . Emails with personalized subjects generate 50% more opens.

    + Segment and personalize emails . Subscriber segmentation is the most effective email marketing campaign strategy.

    + Automate and schedule email sending . Sending 3 abandoned cart emails results in 69% more orders than a single email.

    + Measure and analyze the results of email marketing campaigns . 35% of marketers send between 3 and 5 emails per week to their users.

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      Benefits that MHA offers you to create your email marketing strategy

      MHA is a consulting firm specialized in digital marketing that helps you design, implement and optimize your email marketing campaigns. Some of the benefits it offers you are:

      + We advise you to create a quality, segmented and updated database of your contacts.

      + We help you define the objectives, content, design and frequency of your emails, according to your target audience, your value proposition and your purchasing cycle.

      + We offer you professional email marketing tools and platforms that allow you to create, send and measure the impact of your campaigns easily and quickly.

      + We provide you with monitoring and analysis of the results of your campaigns, so that you can know the return on investment, the behavior of your contacts, opening rates, clicks, conversions and unsubscribes, and thus be able to optimize your future actions.

      + We provide you with technical assistance and ongoing support to resolve any questions or problems you may have with your email marketing campaigns.

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