Web analytics implementation

Web analytics is a discipline that allows you to obtain valuable information about the performance of your website, the behavior of your users and the effectiveness of your digital marketing strategies. However, to take full advantage of the benefits of web analytics, you need to implement it correctly on your website.

Implementing web analytics consists of adding a piece of code to your website that allows you to track the data that interests you.

Implementing web analytics will help you:

+ Define the objectives and KPIs that you want to measure on your website.

+ Set up appropriate tracking and reporting for each goal and KPI.

+ Create a personalized dashboard or control panel to display the most relevant data.

+ Analyze the data obtained and draw conclusions and recommendations.

+ Apply the necessary changes to your website to optimize and improve it.

What data is important to measure on my website?

The data that is important to measure on your website depends on the objectives and strategy you have for your business.

However, there are some metrics that are common and useful for any type of website, and that can help you evaluate and improve your website's performance, experience, and conversions.

Some of these metrics are:

Sessions and users

Sessions are the visits your website receives, and users are the people who make those visits. These metrics tell you the volume and loyalty of your website traffic.

Traffic sources

Traffic sources are the channels through which users reach your website, such as direct traffic, organic traffic, referral traffic, social media traffic, email traffic or paid traffic.

These metrics allow you to know the origin and quality of your website traffic, and evaluate the return on investment (ROI) of your digital marketing actions.

bounce rate

Bounce rate is the percentage of sessions in which the user leaves your website after viewing only one page.

This metric helps you measure the relevance and usability of your website, and identify underperforming pages that need to be optimized.

Average session duration and pages per session

Average session duration is the average time users spend on your website, and pages per session is the average number of pages users view in a session.

These metrics indicate the level of interest and engagement of users with your website, and detect the most popular pages and those that need improvement.

Conversions

Conversions are the actions you want users to take on your website, and that are related to your business goals. For example, purchasing a product, subscribing to a newsletter, requesting a quote, etc.

Conversions are the most important indicator to measure the success of your website and the return on your investment.

Increased ROI thanks to good measurement

ROI, or return on investment, is a metric that allows you to evaluate the profitability of an investment and the success of your digital marketing strategies.

To maximize ROI, it is essential to measure the data and performance of your campaigns well.

Good ROI measurement involves defining clear and measurable objectives, choosing the right metrics, using the appropriate tools and software, analyzing the data obtained, and applying the conclusions and recommendations.

By measuring ROI, you can gain valuable insights into the impact of your digital marketing actions, identify areas for improvement and optimization, and make data-driven decisions for future initiatives.

Benefits of implementing your web analytics with MHA

MHA is a digital marketing consultancy and agency that helps you grow your business online using the best practices of digital advertising.

Some of the benefits we offer you when auditing your web analytics are:

+ We help you define your objectives and KPIs (key performance indicators) to measure the success of your digital strategy.

+ We create a personalized dashboard that allows you to visualize and understand the most relevant data on your website, such as traffic, conversions, return on investment, customer value, etc.

+ We advise you to make better decisions based on data, identifying opportunities for improvement, corrective actions and the most effective strategies to achieve your goals.