Logistics in e-commerce: what you should know
Today there are many ways to get your customers the products they bought in your store, however, there are certain things you should know in order to choose the most convenient logistics solutions in terms of price and quality of service.
Learn in depth about how to implement, improve or perfect your logistics in e-commerce .
Factors such as the price of the guides and delivery times are the first thing that comes to mind when you are comparing services, however, many times we overlook one of the most important factors: the quality of customer service.
What happens if the parcel company of your choice loses your product? Or if you realize that they are charging you badly? Or if your client received the package open and items are missing?
For these types of situations and many more, it is important to choose a logistics ally that provides you with fast and personalized customer service. Today it is not enough to call a call center where they will give you a case number that will take months to solve.
A platform that offers you the lowest rates in the largest parcels in Mexico and the world, and first-class customer service is eShip , from Segmail . They will assign you a customer service executive (it will always be the same), who you can contact to solve any type of problem you have, regardless of the parcel.
Other useful eShip features include:
Notifications of the status of the shipment to your clients by mail and WhatsApp.
- Personalized tracking page with your logo, banners and social networks .
- It integrates with all e-commerce platforms.
- It allows you to compare in real time the rates and delivery times of all parcels, in their different services.
Using it is free if you have an account with Segmail (the best option to have the lowest rates on the market).
RETURNS & EXCHANGES
Your rate of changes and returns will depend on the type of product you sell, but one thing is certain: it is no longer optional.
Whether it's due to resizing, product defects, or simply "didn't like it", it's something that sooner or later (regardless of the size of your business) you're going to have to deal with.
The most common practice is for the customer to contact you, either by mail or by phone to request an exchange or refund. Naturally, what follows is an endless email chain in which arguments, photos, shipping guides, among others, are generally exchanged; which is a nightmare for you and your client.
To avoid this, and automate your exchange and return process, creating a fast, efficient and modern experience, there are applications such as Turny : a tool with which your customers can request an exchange or return without human contact.
You can customize the portal with your logo, colors, or even integrate it into your online store. You choose the reasons why your customers can make the change or return and also, what solution you give in each case.
For example, if your customer did not have the size of the garment they ordered, they will be able to select "It was small" and Turny will allow them to choose the same product in a different size, depending on your inventory.
Another example, if your customer receives a different product than the one they purchased, they can select "I received the wrong product" and Turny will give them the choice between a refund to their payment method , a coupon in your store, or resend the item. correct product.
You write the reasons and you choose which options Turny will give each time. Turny solves it completely: it connects with your inventory to manage new orders, additions and deletions of products in the changes; manages and sends shipping guides for the return of products; generate rebates, coupons, etc.
FULFILLMENT AND WAREHOUSE
For all successful online stores there comes a time when you can no longer handle stocking all your inventory and processing all your orders.
Fortunately, there are companies that can perform this service for you. Outsourcing your logistics operation has a great benefit that few know about: all the time that you used to invest in your logistics operation can now be dedicated to improving aspects of your business that will increase your sales, for example, digital marketing , expanding your catalog, searching best providers, among many others.
Logistics service companies such as Segmail (the creators of eShip) offer this type of service, with low rates focused mainly on e-commerce. Some of the services are:
Reception and warehouse of merchandise.
- Pick and pack (order processing).
- Kitting (for kits and bundles).
- Daily delivery to all parcels.
- Inventory control.
- Reception and classification of returns.
- Customized warehouse and fulfillment services.
Logistics is one of the most complex and important parts of having an online store. A good ally saves you time and money, but above all, a lot of headaches.
If you require more information, do not hesitate to contact them.
If you want to know more about this topic or require advice, at MHA you will find the solution, because my commitment is to guide you in the best way in this highly competitive digital age.