What is the 2022 Link Spam Update?
Google returns to bring out another update for its search engine and now it was time to fight the issue of spam. Thus, the Link Spam Update came out in mid-December of this 2022. Let's see what it consists of.
What is Link Spam Update?
To be blunt, this Google spam update is aimed at neutralizing backlinks that are detected to have been purchased or artificially created (such as by mass placing them in profile links or comment boxes).
When this update detects this situation, the link created incorrectly (practices known as blackhat) will no longer have any weight on the web to which it is directed, therefore, it will no longer add authority.
Over the years, Google has struggled with the issue of creating artificial links, since with the possibility of entering link buying platforms, it has a difficult time. However, its algorithm is being perfected and it is up to the seos to be aware of this.
What to do before the Link Spam Update?
With this more aggressive measure and those that will come in the months, it will be necessary for link building experts to be more careful when buying links, for example:
- Place links in a newspaper that has not been penalized.
- Not being published in a category with pure sponsored texts or with authors who only do this type of blog.
- That the writing style is similar to that of the web.
Also, this update will be able to detect sites that sell links, so if you have something similar, you should be more careful with this practice and thus avoid an automatic or manual penalty.
If you want to know Google's position against spam, you can check it from its official site .