Smart Shopping Vs Standard Shopping

Do you know the difference between Google Smart Shopping and Standard Shopping campaigns, as well as the benefits each offers?

With the arrival of the digital age, e-commerce and everything related to it, such as digital marketing , began to gain points in terms of popularity.

In fact, nowadays you can find an endless number of tools that you can use to increase the reach of a business or venture. However, many of these tools require prior knowledge and that is why companies like Google have taken the trouble to simplify this task as much as possible.

Many managers, administrators, entrepreneurs and bosses ask themselves the same question : What is better, Smart Shopping or Standard Shopping? That is why we want to dispel all doubts by providing you with all the information you need about these two types of campaigns.

Don't miss this article and discover all the relevant data about Smart shopping and the differences between this campaign and the standard or manual campaign. Take a look!

What is Smart Shopping?

When we refer to Smart Shopping, we are referring directly to a subtype of campaign belonging to Google Ads which provides automation in the selection of your products, as well as in the searches in which they are displayed. It is important to highlight that this tool has proven to be very efficient and functional for most advertisers.

Basically, it is an intelligent mechanism that, by automating processes, shows your ads to interested people at the most appropriate time. Pretty attractive, right? But you should know that this tool also has some weak points when it is used.

As an advertiser, you will, in theory, allow your ad to be seen by a larger number of genuinely interested people and have a greater reach. However, all of this is done through automation, so you will have to give up your control as an advertiser to Smart Shopping to take over.

This is the main difference between these two types of campaigns. In manual or standard shopping you can have a greater level of control over your ad. This means that you have the option to see the queries to the ad, boost it at a certain time and make in-depth changes.

Smart Shopping vs Standard Shopping: Which is better?

Much will depend on how much knowledge you have of one or the other and which option best suits your tastes. With automation in Smart Shopping You can let the platform take care of almost everything, but you are left without advertiser control .

This can be seen by many as an advantage, however, for others it can be seen as a major disadvantage. Below we will show you some of the most relevant differences between these two types of campaigns, take a look

• For more stringent advertisers, the manual or standard campaign may be a better option as it allows for more control over the ad. While in Smart shopping you need to give up control so Google can take over.
• Transparency in the campaign is much better in the standard methodology since you are the one who manages it.
• One of the biggest advantages of smart shopping is that it uses multiple networks to achieve greater reach, YouTube, Gmail, search networks, display networks and more.
• The potential for optimizing a campaign is much greater in manual campaigns since this option is basically not available with Smart Shopping.

These are all characteristics of one type of campaign or another that are designed and developed to best suit your needs. This is why we say that to a large extent, the choice between one or the other depends on how you prefer to do things.

If you want to avoid headaches and rely on automation of this process, then the Smart Shopping option surely sounds much more attractive to you. On the other hand, if you enjoy controlling your ads and boosting them more, then the manual methodology is the most suitable.

Different types of digital campaigns adapted to your needs

You now know a little more about Smart Shopping and manual Shopping campaigns, and you even know some of their most relevant features and disadvantages. All that remains is to invite you to use the one you feel most comfortable working with and make the most of the benefits it can bring you.

With the arrival of e-commerce, many companies have moved to the digital side of sales and it is extremely important to stay up to date to learn about the latest tools. This way you will be able to know if any of them represent a viable alternative for your business.

These campaigns are usually highly relevant when it comes to getting results, regardless of whether Smart Shopping or Standard Shopping is used.

If you want to know more about this topic or require advice, you will find the solution at MHA , because our commitment is to guide you in the best way possible in this highly competitive digital era.