Smart Shopping Vs Standard Shopping

Do you know the difference between Google Smart Shopping and Standard Shopping campaigns, as well as the benefits that each one offers?

With the arrival of the digital era, electronic commerce and everything related to it, such as digital marketing , began to add points in terms of popularity.

In fact, today you can find endless tools that you can use to increase the reach of a business or venture. However, many of these tools require prior knowledge and that is why companies like Google took the trouble to simplify this task as much as possible.

Many managers, administrators, entrepreneurs and bosses ask the same question : What is better, Smart Shopping or Standard Shopping? This is why we want to dispel all doubts by providing you with all the information you need about these two types of campaigns.

Do not miss this article and discover all the relevant data on Smart shopping and the differences between this campaign and the standard or manual campaign. Take a look!

What is Smart Shopping?

When we refer to Smart Shopping, we are referring directly to a subtype of campaign belonging to Google Ads which provides automation in the selection of your products, as well as in the searches in which it shows them. It is important to note that this tool has turned out to be very efficient and functional for most advertisers.

Basically it is an intelligent mechanism that, by automating processes, shows your ads to interested people at the most appropriate time . Pretty attractive, right? But you should know that this tool also has some weak points when it is used.

As an advertiser, in theory, you will allow your ad to be seen by a greater number of people who are really interested and have a greater reach. However, this is all done through automation, so you will have to relinquish your control as an advertiser to Smart Shopping to take over.

This is the main difference between these two kinds of campaigns. In manual or standard shopping you can have a higher level of control over your ad. Which means that you have the option to see the queries to the ad, boost it at a certain time and make in-depth changes.

Smart Shopping Vs Standard Shopping: Which is better?

Much will depend on how much knowledge you have of one or the other and which option best suits your tastes. With automation in Smart Shopping you can let the platform take care of practically everything, but you are left without advertiser control .

This can be seen by many as an advantage, however for others it can be seen as a huge disadvantage. Next we will show you some of the most relevant differences between these two kinds of campaigns, take a look

• For stricter advertisers, the manual or standard campaign may be a better option as it allows more control over the ad. While in Smart shopping you need to give up control for Google to take care of it.
• The transparency in the campaign is much better in the standard methodology since you are the one who manages it.
• One of the biggest advantages of smart shopping is that it uses multiple networks to achieve a greater reach, YouTube, Gmail, search network, display network and others.
• The potential to optimize a campaign is much greater in manual campaigns since basically with Smart Shopping this option is not available.

These are all features of one type of campaign or another that are designed and developed to best suit your needs. This is why we say that to a large extent, the choice between one and the other depends on how you prefer to do things.

If you want to take the headache out of it and rely on automating this process, then the Smart Shopping option surely sounds much more appealing to you. On the other hand, if you enjoy controlling your ads and boosting them more, then the manual methodology is the most indicated.

Different types of digital campaigns adapted to your needs

You already know a bit more about Smart Shopping and manual Shopping campaigns, and you even know some of their most relevant features and drawbacks. All that remains is to invite you to use the one with which you feel most comfortable working and make the most of the benefits it can offer you.

With the advent of electronic commerce, many companies have switched to the digital side of sales and it is extremely important to keep up to date with the latest tools. In this way you will be able to know if any of them symbolizes a viable alternative for your venture or business.

These campaigns are usually highly relevant when it comes to getting results, regardless of whether Smart Shopping or Standard Shopping is used.

If you want to know more about this topic or require advice, at MHA you will find the solution , because our commitment is to guide you in the best way in this highly competitive digital age.