12 Essential Semrush Tools to Boost your Digital Marketing Strategy

In this article, we will thoroughly explore 12 Semrush tools that will not only elevate your digital marketing strategy but also save you time and money.

You will discover how to use these tools to optimize your SEO, efficiently manage your social networks, plan advertising strategies based on data, and create content easily and quickly.

What is a market analysis and how to do it

Access to Semrush and Initial Configuration

The first thing you need is to gain access to the platform. You can try Semrush Pro for free for 14 days. After clicking "Try it for free", fill in your email and password, create your account, and you can start setting up your project.

SEO Tools in the Competition Research Panel

1. Domain Overview

In the competitor research dashboard, you will find the “Domain Overview” tool. Here you can perform quick analyzes of any domain and compare it with yours.

Look at organic traffic, organic keywords and analyze your competitors' digital marketing strategies.

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2. Competition Positioning Map

Use the "Competition Positioning Map" to visualize where you stand compared to others. This will provide you with valuable information about your web position in relation to your competitors.

Site Audit and Technical SEO Tools

3. Site Audit

The "Site Audit" is a vital tool. Access the technical SEO dashboard to perform quick audits and verify implementation on your website.

Set limits on pages to analyze, configure the crawler, and schedule periodic audits to receive reports on necessary improvements.

4. Position Tracking

"Position Tracking" helps you monitor your target keywords. Start a project, collect keyword data, and watch your site's visibility.

Additionally, analyze your competitors' performance and get detailed information on keywords.

Link Tools and Local SEO

5. Backlink Audit

The "Backlink Audit" tool is essential to manage your links. Discover toxic links, evaluate the traffic generated and observe the authority of the sites that link to you.

Combine it with the Link Building Tool to explore link building opportunities.

6. Local SEO

If you focus on local SEO, the “Local SEO” tool gives you specific Google Maps metrics. Add your location and get a local visibility report, essential for local SEO strategies.

Google Penalties: What They Are and How to Recover

Tools for Social Networks and Competitive Analysis

7. Social Analytics

From the social dashboard, use "Social Analytics" to centrally track metrics across platforms like Facebook, Twitter, and Instagram.

Manage your posting calendar and use the "Influencer Analytics" tool to discover relevant accounts.

8. Ad Insights

The "Ad Insights" application is revolutionary for analyzing competitors' advertising campaigns.

Explore digital ads, budgets, and impressions across multiple platforms, and leverage this information to improve your own advertising strategies.

Content and Quick Generation Tools

9. Content Template

The "Content Template" tool allows you to import content from the web and optimize it for SEO. Add your article URL and customize keywords to get suggestions for improvement.

10. SEO Writing Assistant

Optimize your content quickly with "SEO Writing Assistant". Integrate your documents to receive SEO recommendations, improve readability, and refine your writing.

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11. Social Media Poster

Save time managing social networks with "Social Media Poster". Schedule posts, organize your calendar, and access a news feed to create instant content.

12. I Social Content Generator

Discover the latest news, "I Social Content Generator". Quickly create social media content using templates and customizing to your needs. An essential tool to save time when creating posts.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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