12 Essential Semrush Tools to Boost your Digital Marketing Strategy
In this article, we will take a deep dive into 12 Semrush tools that will not only elevate your digital marketing strategy but also save you time and money.
You'll discover how to use these tools to optimize your SEO, efficiently manage your social media, plan data-driven advertising strategies, and create content quickly and easily.
What is a market analysis and how to do it
Accessing Semrush and Initial Setup
The first thing you need is to get access to the platform. You can try Semrush Pro for free for 14 days. After clicking "Try for free", fill in your email and password, create your account, and you can start setting up your project.
SEO Tools in the Competitor Research Panel
1. Domain Overview
In the Competitor Research panel, you will find the Domain Overview tool. Here you can perform quick analysis of any domain and compare it to yours.
Look at organic traffic, organic keywords, and analyze your competitors' digital marketing strategies.
2. Competitor Positioning Map
Use the "Competitor Ranking Map" to visualize where you rank in comparison to others. This will provide you with valuable insights into your website's position relative to your competitors.
Site Audit and Technical SEO Tools
3. Site Audit
The “Site Audit” is a vital tool. Access the technical SEO dashboard to perform quick audits and verify implementation on your website.
Set limits on pages to scan, configure the crawler, and schedule periodic audits to receive reports on necessary improvements.
4. Position Tracking
"Position Tracking" helps you monitor your target keywords. Start a project, collect keyword data and observe your site's visibility.
Plus, analyze your competitors' performance and get detailed keyword insights.
Link Tools and Local SEO
5. Backlink Audit
The Backlink Audit tool is essential for managing your links. Discover toxic links, evaluate the traffic generated and observe the authority of the sites that link to you.
Combine it with the Link Building Tool to explore link building opportunities.
6. Local SEO
If you're focused on local SEO, the Local SEO tool provides you with specific Google Maps metrics. Add your location and get a local visibility report, essential for local SEO strategies.
Google Penalties: What They Are and How to Recover
Tools for Social Media and Competitive Analysis
7. Social Analytics
From your social dashboard, use Social Analytics to centrally track metrics across platforms like Facebook, Twitter, and Instagram.
Manage your publishing schedule and use the Influencer Analytics tool to discover relevant accounts.
8. Ad Insights
The Ad Insights app is revolutionary for analyzing competitors' advertising campaigns.
Explore digital ads, budgets, and impressions across multiple platforms, and leverage this information to improve your own advertising strategies.
Content Tools and Rapid Generation
9. Content Template
The Content Template tool allows you to import content from the web and optimize it for SEO. Add your article URL and customize keywords to get suggestions for improvement.
10. SEO Writing Assistant
Optimize your content quickly with the SEO Writing Assistant. Integrate your documents to receive SEO recommendations, improve readability, and refine your writing.
11. Social Media Poster
Save time managing social media with Social Media Poster. Schedule posts, organize your calendar, and access a news feed to create instant content.
12. I Social Content Generator
Discover the latest innovation, "I Social Content Generator". Quickly create content for social networks using templates and customizing it to your needs. An essential tool to save time when creating posts.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.