4 Sales Strategies to Outperform the Competition
Did you know that 80% of sales are made by 20% of sellers? This means that there is a big difference between those who know how to sell and those who don't. In the business world, sales are the key to success, but it also involves a lot of competition.
Therefore, it is necessary to have effective strategies that allow you to stand out from the crowd and convince your potential clients.
In this article, we will show you 4 sales strategies to surpass the competition: use mental triggers, strategically steal clientele, focus on content creation and know your competition and stand out.
1. Use Mental Triggers
Competition in the business world can be intense, and it is essential to stand out from the crowd. A powerful tool to achieve this is mental triggers. These are stimuli that activate emotional and psychological responses in consumers, influencing their decision making. Examples of mental triggers include exclusivity, social approval, and urgency.
Exclusivity: A Different Approach
Analyze what makes your offer unique and highlight it in your messages. Amazon uses "best seller" and "number one" to highlight the exclusivity of certain products.
Social Approval: Reviews and Ratings
Incorporate reviews and testimonials into your communications. Social approval has a significant impact on customers' purchasing decisions.
Urgency: Encourages Immediate Action
Create a sense of urgency in your offers by limiting time or availability. This motivates customers to make quick decisions.
2. Steal Customers Strategically
Don't be afraid to "steal" customers from your competitors. If someone is already buying somewhere else, it means that they already have the intention to purchase. Highlight what you offer differently and better, using strategies such as additional services or even giving away products to attract new customers.
3. Focus on Content Creation
Storytelling or telling stories is a powerful tool in marketing. Share anecdotes about your product, personal experiences or stories of satisfied customers. Content that excites and connects leaves a lasting impression in the minds of consumers.
The Power of Storytelling
Use anecdotes to communicate who you are, what you offer, and why you are different. Storytelling creates an emotional connection with your audience.
4. Know your Competition and Stand Out
Understanding who your competition is and how they move in the market is essential. Create content that highlights your strengths and indirectly disqualifies the competition. Focus on offering something unique that the competition doesn't provide.
The Importance of Market Knowledge
Knowing who you compete against allows you to create more effective marketing strategies and differentiate yourself effectively.
Remember, the market is a constant battle, and those who market effectively are the ones who win. There is no market for everyone; There is a market for those who stand out and offer something different.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.