Inbound ads: what it is and how it increases your sales

Inbound ads are paid posts that are useful and relevant to your target audience. Unlike spam ads that target anyone, hoping for a conversion. Inbound ads are designed to make your prospect become a buyer.

Inbound ads that are useful to the user regularly meet the following points:

• The ad provides a solution to the search engine's query.
• The ad targets your ideal customers.
• The ad takes the prospect to the next stage of the buyer's journey.

Commonly, inbound ads are used in retargeting campaigns . That is, once you have contact with a customer, you can retarget them with relevant ads.

What is inbound marketing?

Inbound marketing harnesses the power of the Internet and digital devices to change the way people interact with a company's marketing offerings. At its core, inbound marketing believes that consumers are tired of being bombarded with old-school marketing tactics.

Inbound marketing seeks to combine elements of content marketing, search engine optimization and consent marketing, among others, producing a “sticky” strategy. By creating engaging, useful content that answers their questions and meets their needs, inbound marketers can attract their audience to their website and convert engagement into leads for their business.

What is outbound marketing?

Outbound marketing is the opposite of inbound marketing. Since, outbound marketing refers to any type of marketing in which a company starts the conversation and sends its message to an audience.

Examples of outbound marketing include more traditional forms of marketing and advertising, such as television commercials, radio ads, print ads (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), trade shows, calls and mail electronic.

Bottom line: While outbound marketing disrupts your audience with content they don't always want, inbound marketing forms connections they're looking for and solves problems they already have.

How to create inbound ads?

Before starting to create inbound marketing, it is important that you know the methodology used for this type of ads.

1. Create content that helps your target audience solve their problems and achieve their goals.
2. Make them participate. Aim to create and deliver content that helps your target audience solve their problems and achieve their goals.
3. Provide support to your customers to solve their problems and achieve their goals using your product.

Examples of Inbound Ads

Blog

According to some data from the HubSpot platform, companies and marketers who prioritize the creation of a blog and its content are 13 times more likely to obtain a positive ROI.

In addition, having a space/site, such as a blog, is an excellent way to answer your clients' urgent questions with content that is accessible to everyone and useful to your clients.

Ebooks

Another opportunity to develop your brand as an authoritative and actionable resource of information is ebooks. Generally, they are free and are exchanged for information from your potential clients.

If you decide to integrate this option within your inbound marketing strategy, it is recommended that you include truly important data for your clients; valuable information that makes them come back for more and purchase your services.

It is advisable to reserve this content format for the truly compelling materials you have.

Conclusion

Instead of bombarding people with sales pitches, knocking on their doors, or following them around malls; You can create a strategy that attracts customers to your business with a problem you can help them solve.

That way, you will build a relationship with them, gain their trust, and become the source of information for your niche.

 

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

Schedule a call with MHA and learn about how to create perfect inbound ads and sell more and better.