Inbound ads: what it is and how it increases your sales
Inbound ads are paid posts that are useful and relevant to your target audience. Unlike spam ads that target anyone, hoping for a conversion. Inbound ads are designed to convert your prospect into a buyer.
Inbound ads that are useful to the user regularly meet the following points:
- The ad provides a solution to the searcher's query.
- The ad targets your ideal customers.
- The ad takes the prospect to the next stage of the buyer's journey.
Commonly, inbound ads are used in retargeting campaigns . Meaning, once you have a contact with a customer, you can retarget them with relevant ads.
What is inbound marketing?
Inbound marketing harnesses the power of the internet and digital devices to change the way people interact with a company's marketing offerings. In essence, inbound marketing believes that consumers are fed up with being bombarded with old-school marketing tactics.
Inbound marketing seeks to combine elements of content marketing, search engine optimization , and consent marketing, among others, producing a “sticky” strategy. By creating engaging and useful content that answers their questions and meets their needs, inbound marketers can drive their audience to their website and convert engagement into leads for their business.
What is outbound marketing?
Outbound marketing is the opposite of inbound marketing. Since, outbound marketing refers to any type of marketing in which a company starts the conversation and sends its message to an audience.
Examples of outbound marketing include more traditional forms of marketing and advertising such as TV commercials, radio ads, print ads (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), trade shows, calls, and mail electronic.
Bottom line: while outbound marketing interrupts your audience with content they don't always want, inbound marketing builds connections they're looking for and solves problems they already have.
How to create inbound ads?
Before starting to create inbound marketing, it is important that you know the methodology that handles this type of advertisement.
- Create content that helps your target audience solve their problems and achieve their goals.
- Get them involved. Aim to create and deliver content that helps your target audience solve their problems and achieve their goals.
- Provide support to your customers to solve their problems and achieve their goals using your product.
Inbound Ad Examples
According to some data from the HubSpot platform, companies and marketers who prioritize blogging and content are 13 times more likely to see positive ROI.
In addition, having a space/site, such as a blog, is an excellent way to answer urgent questions from your clients with content that is accessible to everyone and useful to your clients.
Another opportunity to develop your brand as an authoritative and actionable resource of information is ebooks. Generally, they are free and are exchanged for information from your potential customers.
If within your inbound marketing strategy you decide to integrate this option, it is recommended that real important data for your customers be included; Valuable information that makes them come back for more and acquire your services.
It's a good idea to reserve this format of content for the really hard-hitting materials you have.
Instead of bombarding people with sales pitches, knocking on their door or following them around the mall; You can create a strategy that attracts your customers to your business with a problem that you can help them solve.
That way, you will build a relationship with them, gain their trust, and become the source of information for your niche.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.
Schedule a call with MHA and learn how to create perfect inbound ads and sell more and better.