What is the EEAT? Its impact on SEO

Although many already know that the EAT (with a single E), now, since December 15 in Google's search rater guidelines , one more E has been added to give way to this more powerful concept. But what does it mean? Let's see.

Why now EEAT?

These 4 letters that make up the new term refer to acronyms of the following words:

Experience: Experience

Expertise: Knowledge

Authoritativeness: Authority

Trustworthiness: Reliability

Specifically, the E for Experience has been added, but well, before we understood that expertise could include this, but it is not.

What is the difference between Experience and Expertise?

Let's put it simply and illuminatingly. Experience has to do with the amount of experience that a professional has working in a job, so a doctor can be a cardiologist for 5 years and that will be his experience.

On the other hand, the expertise, are the knowledge and degrees that the person has in said area of ​​knowledge. Therefore, a professional can be a benchmark with postgraduate degrees.

Given this, when we develop content in our blogs on medicine, technology, politics, etc., Google will take into account the time of experience, as well as the degrees and the academic reference that the author has in order to give him a better position in the SERPs.

But what was the EAT?

The EAT is one of the factors that Google takes into account to position a website better or worse. If its contents are developed by authors with expertise, authoritativeness and trustworthiness, it has more weight.

Specifically, the EAT is focused on issues that have a direct impact on people's health or quality of life, the baptized issues: Your Money or Your Life and YMYL. Which are medical, financial, legal, security or shopping issues.

You can read more extensively what EAT means for SEO in the text What is EAT and why it is important for SEO and thus be able to successfully integrate this new E that will have an impact by 2023.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call