ASO: How are applications positioned?
App Store Optimization (ASO) is like SEO for mobile apps.
It is a set of techniques and strategies that help improve the positioning and visibility of an app in app stores, such as the App Store or Google Play.
Similar to SEO, ASO focuses on aspects such as keyword choice, description and screenshot optimization, review and rating management, among others.
The goal is to make your app stand out and easier for users to find, which can increase downloads and popularity of your app.
The benefits provided by the ASO are the following:
Increased visibility : ASO helps you improve the positioning of your app in the app stores, which increases its visibility and makes it easier for users to find it.
More downloads - When your app is more visible, downloads also increase, since more people have access to it. Also, if you've properly optimized your app's description and screenshots, users are more likely to engage with and download your app.
Cost savings : ASO is a relatively inexpensive marketing strategy, since you don't need to invest large amounts of money in advertising to improve the visibility of your app.
Improve download quality – When users find your app thanks to ASO, they are more likely to be genuinely interested in it and download it for relevant reasons. This can lead to better quality of downloads and therefore higher user satisfaction and better reviews and feedback.
Competitiveness – While the App Store and Google Play have millions of apps, not all of them have good ASO optimization. By implementing effective ASO strategies, you can stand out your app from the competition and increase your presence in the market.
How to implement ASO in your applications?
Some steps to implement an effective App Store Optimization (ASO) strategy:
Keyword Research - Identify relevant keywords for your app. Research the keywords most used by users in the app stores and choose those that are related to the content and function of your application.
Title and description optimization: Include relevant keywords in your app's title and description. The title should be clear, concise, and easy to remember, while the description should be informative and persuasive, describing the features and benefits of the app in an engaging way.
Improving screenshots and videos – Images and videos are an important way to introduce your app to users. Make sure that the screenshots are of high quality and that they show the most important features of your app. Videos can also be very useful to demonstrate how your app works.
Reviews and ratings management : Reviews and ratings can significantly affect the positioning and visibility of your app. Respond to user reviews, take their comments and criticisms into account, and make improvements to your app based on them.
Promoting your app – Promote your app on social media and other online channels to increase its visibility. Promoting your app outside of the app store can also be helpful in attracting new users.
Difference Between ASO and SEO
ASO and SEO are two terms related to content optimization on the internet. The main difference between ASO and SEO is that ASO refers to optimizing a mobile app on app stores like Google Play and Apple App Store while SEO refers to optimizing a website on search engines , such as Google.
Generally speaking, the goal of ASO is to improve the visibility and performance of a mobile app in app stores, while the goal of SEO is to improve the visibility and ranking of a website in search engines. This is achieved by optimizing different elements such as an app's title, description, keywords, images, and videos in the case of ASO, or a website's content, structure, and external links in the case of SEO.
In short, the difference between ASO and SEO is that ASO focuses on optimizing a mobile app on app stores while SEO focuses on optimizing a website on search engines. However, both disciplines share many similarities in terms of objectives and techniques used.
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