How to create the perfect CTA?

Calls to action (CTA), also known as "call to action" in Spanish, are phrases or short messages that encourage the user to perform a certain action. They are usually found on websites, emails or any space where users browse. CTAs help create greater interaction between brands and users .

These types of short messages can appear in the form of text, images or buttons, which can often be a direct link to another page to continue with a certain procedure. In other cases, it can only indicate a message that must be attended to by the user.

What is a CTA for?

CTAs are the last step for the user to make the decision to continue in a process within our brand or not. As much as it may seem like a small and almost irrelevant element, it is a crucial and essential point that constitutes the definitive moment of conversion.

Likewise, calls to action help capture the audience's attention and convince them to continue interacting with your brand. Likewise, they are an excellent complement to content marketing strategies. CTAs allow you to increase conversions and retain potential customers . The best thing is that this element acts and works in less time.

How do you create the perfect CTA?

At first, CTAs must be attractive and “irresistible” to the public. Likewise, it is important to know why the call to action is desired. Is it to increase conversions? To increase subscriptions? Or do you want a CTA to direct users to other content on the website?

Below, you will learn the main tips for creating a good CTA. Follow the following recommendations and your calls to action will be a success.

1. Keep it short

A good CTA should avoid long sentences. It is best to use concise sentences that get straight to the point. It is recommended to use 2 to 7 words, among which you should use words that attract attention, such as:• Free.

• Now.
• I bought.
• Get.
• Discount.
• Save.
• Already.

You can make as many combinations as you want. Remember that you have to deliver your message effectively and make it attractive.

2. Use action words and phrases

It may seem simple, but readers and users can take immediate actions if commanded. To do this, try action phrases, or what is known in the grammatical field as the imperative mood. This mode expresses commands, requests, wishes or requests. Examples of this mode are:

• Download now.
• Claim now.
• Order here.

Make sure that the imperative mood does not become an order. Remember that, above all, they are clients and users who show interest in our brand.

3. Use senses of urgency or immediacy

Sometimes it's good to use a sense of urgency. What are we referring to? Well, nothing motivates users more than letting them know that a unique opportunity will be available for a certain time. This creates urgency in readers to get it before the opportunity expires.

Below, you will see some examples of CTAs that generate urgency in users:

• Offer for unlimited time.
• Available only for 3 days.

Start conveying a sense of need and urgency so that users respond immediately.

4. Emphasize low risk and no commitment

It is ideal to design a CTA without committing the user to take an action. In this sense, any pressure tactics must be avoided at all costs. An example of this is: “Get a free trial with no obligation.”

5. Create an attractive design for the CTA

The CTA is a button that must stand out from the rest of the elements on the page or email. Try to use colors that attract attention (but do not break the balance of the site or email), this so that it is easier to identify the call to action.

To make this CTA more visible, it is ideal to surround it with white space to make it stand out.

Tools to create a CTA on your website

There are several tools that will help you design and implement a CTA effectively. Here we present the ones that are our favorites.

1. hubspot

Hubspot's CTA button builder is ideal for people who don't have technical or design knowledge. It works to place CTAs on web pages, blogs, emails, among other types of sites. It allows you to customize buttons for all visitors and you can do A/B testing that optimizes the performance of your buttons.

2. figma

It is a software that helps, among many other things, to design and insert CTAs that suit your digital marketing objectives. There are predetermined templates (which can be edited later) to facilitate the workload.

3. CSS3 Button Generator

Now, if your thing is to edit your HTML entries, this tool can work quite well for you. It's easy to design a CTA and give it the look you want. It has basic functions that, without a doubt, will make your button a success.

How to measure the effectiveness of a CTA?

There are some metrics to measure the effectiveness of the CTA. Below we present them to you:

• CTR or Click Through Rate: This is a metric that indicates the number of impressions of the CTA. In other words, it counts the number of times the CTA appeared against the number of clicks or opens it received.
• Number of clicks: as it could not be otherwise, it is natural that the best way to measure a CTA is by visualizing how many times the call to action was opened.
• Conversion rate: refers to the percentage of users that we manage to convert through our CTA.
• Time on page: This metric helps determine how much time the user spent on the home page or email before clicking on the CTA. This can indicate how attractive the button is to click instantly.

Schedule a call with MHA and learn about how to nurture your customers and sell more and better.