How to create the perfect CTA?
The calls to action (CTA), also known as "call to action" in Spanish, are phrases or short messages that prompt the user to perform a certain action. They are usually found on websites, emails or any space in which users navigate. CTAs help there to be greater interaction between brands and users .
These types of short messages can appear in the form of text, images or buttons, which can often be a direct link to another page to continue with a specific procedure. In other cases, it can only indicate a message that must be attended to by the user.
What is a CTA used for?
The CTAs are the last step for the user to make the decision to continue in a process within our brand or not. Although it may seem like a small and almost irrelevant element, it is a crucial and essential point that constitutes the definitive moment of conversion.
Likewise, calls to action help capture the attention of the audience and convince them to continue interacting with your brand. Similarly, they are an excellent complement to content marketing strategies. CTAs allow you to increase conversions and retain potential customers . The best thing is that this element acts and works in less time.
How do you create the perfect CTA?
At first, CTAs must be attractive and "irresistible" to the public. It is also important to know what the call to action is intended for. Is it to increase conversions? To increase subscriptions? Or do you want a CTA to direct users to other content on the website?
Next, you will know the main tips to create a good CTA. Follow the following recommendations and your calls to action will be a success.
- keep it short
A good CTA should avoid long sentences. It is best to use concise sentences that get straight to the point. It is recommended to use 2 to 7 words, among which words that attract attention should be used, such as: • Free.
- I bought.
You can make as many combinations as you want. Remember that you have to deliver your message effectively and make it attractive.
- Use action words and phrases
It may seem simple, but readers and users can take immediate action if prompted. To do this, try action phrases, or what is known in the grammatical field as the imperative mood. This mode expresses commands, requests, wishes or requests. Examples of this mode are:
- Download now.
- Claim now.
- Order here.
Make sure that the imperative mood does not become an order. Remember that, above all, they are customers and users who show interest in our brand.
- Use senses of urgency or immediacy
Sometimes it's good to use a sense of urgency. What do we mean? Well, nothing motivates users more than letting them know that a unique opportunity will be available for a certain time. This generates urgency in readers to get it before the opportunity expires.
Next, you will know some examples of CTAs that generate urgency in users:
- Unlimited time offer.
- Available only for 3 days.
Start conveying a sense of need and urgency so that users respond immediately.
- Emphasize low risk and no commitment
It is ideal to design a CTA without committing the user to take an action. In this sense, any pressure tactic must be avoided at all costs. An example of this is: "Get a free trial with no obligation."
- Create an attractive design for the CTA
The CTA is a button that should stand out from the rest of the elements on the page or the email. Try to use colors that attract attention (but do not break the balance of the site or email), this to make it easier to identify the call to action.
To make this CTA more visible, it is ideal to surround it with a white space so that it stands out.
Tools to create a CTA on your website
There are several tools that will help you design and launch a CTA effectively. Here we present the ones that are our favorites.
Hubspot's CTA Button Generator is ideal for people who don't have technical or design backgrounds. It works to place CTAs on web pages, blogs, emails, among other types of sites. It allows you to customize the buttons for all visitors and you can do A/B tests that optimize the performance of your buttons.
It is a software that helps, among many other things, to design and insert the CTAs that suit your digital marketing objectives. There are default (and later editable) templates to ease your workload.
- CSS3 Button Generator
Now, if your thing is to edit your entries in HTML, this tool can work quite well for you. It's easy to design a CTA and give it the look you want. It has basic functions that, without a doubt, will make your button a success.
How to measure the effectiveness of a CTA?
There are some metrics to measure the effectiveness of the CTA. Here we present them to you:
- CTR or Click Through Rate: this is a metric that indicates the number of CTA impressions. In other words, it counts the number of times the CTA appeared against the number of clicks or opens it received.
- Number of clicks: naturally, the best way to measure a CTA is by visualizing how many times the call to action was opened.
- Conversion rate: refers to the percentage of users that we managed to convert through our CTA.
- Time on Page – This metric helps determine how long the user spent on the front page or email before clicking on the CTA. This can indicate how attractive the button is to click instantly.
Schedule a call with MHA and learn about how to nurture your customers and sell more and better.