Evergreen content: what it is and the benefits for SEO

Evergreen content is content that remains relevant regardless of the season or time frame it is in . Seen in another way, it is content that generates constant interest among users over time, since it will continue to be searched for, requested, and attended to for months or years.

This type of content is really useful for SEO , since it is enough to answer frequently asked questions or structure content that lasts over time to obtain a source of organic traffic for a long time.

And if you wonder where the term comes from, it comes from the botanical concept "evergreen", known in the popular language as "evergreen" ( evergreen in English). This term refers to those evergreen trees that have foliage that always remains green and functional for several seasons. An excellent analogy to talk about content that is always current.

However, as with any strategy or method used in the field of marketing, it is important to take into account its advantages and disadvantages. If you want to know what they are, do not lose sight of the information we have for you.

Benefits of evergreen content

Increase and improve traffic

When evergreen content is created consistently, it begins to overlap with organic traffic that will gradually bring in more views. According to the passage of time and the consistent production of content of this type, there will be an increase in traffic that will hardly stop.

It works as a self-sustaining material

Although evergreen content remains valid over time and has the characteristics of being a self-sustaining material, it should not be neglected. Content needs to be monitored, reviewed, and optimized over time.

can be easily shared

As mentioned at the beginning, one of the many characteristics for a material to be conceived as evergreen content is that it answers frequently asked questions or addresses topics that do not go out of style. This will make it shareable for a long time on any channel.

It is used to create Link Juice

In SEO, carrying out the link juice makes the content and the page take more value. Evergreen content can function as a material that serves as the basis for other types of articles or content, this through the creation of hyperlinks . Search engines rank higher those sites that link to other content.

Disadvantages of evergreen content

Requires more rigorous investigation

Quality standards are often raised and stricter when creating evergreen content. This is because it has to stand out and overlap with other articles or content from the competition .

need time to get ready

In addition to the previous point, the collection and processing of information tends to take longer and more laborious. Remember that this is content that must meet certain quality standards so that it can last for a long time.

Evergreen content and social media

Social networks make up a channel and a medium that help build interaction scenarios in real time . Starting from this premise, why is it intended that content like evergreen can last on platforms that are constantly changing?

The answer to the question lies in the very construction of spaces in real time, which emerge from the constant interaction of the public with the page. To get gradual traffic with the audience of a social network, it is essential to publish or share relevant content. And what better way to take advantage of evergreen content than by sharing it on different social networks? In addition to this type of content being popular and useful, it can help drive real-time traffic.

How to create evergreen content?

If you want to learn how to design and create evergreen content that is successful among your audience, we recommend that you follow the advice that we present here.

Create a list of topics

Everything is better when there is an order in the creation of content. And there is nothing that helps more than keeping a list of topics that may be relevant to the business and the audience. We advise you to look for those topics in your sector that will hardly go out of style no matter how much time passes on them.

Know your audience

While it's important to research possible topics around which you can create evergreen content, it's also essential to know who your audience is and what their particular interests are. Following this line, try to appeal to their objectives, doubts, tastes and particularities.

Avoid trends or discoveries

This is not to say that making content about trends, new findings or updates is bad, it is just not the essence of evergreen content. For the content to last, it must be created from what is already proven, this so that it can be positioned without much difficulty.

Create internal links

As mentioned above, evergreen content is a good opportunity to create link juice; and with good reason. When this type of content is created, it has the potential to build and link to other content so that visits increase on the website and in the rest of the content.

In addition, the search engine tends to position more easily those sites that have several internal links.

Use a good CTA

Calls to action (also known as "call to action" in Spanish) can boost visits and lead generation in well-achieved evergreen content. You can finish the content created with the access or download of a material that works as a complement to the evergreen. And for this to have an excellent reception, we recommend using an attractive CTA.

Examples of evergreen content

Evergreen content can be adapted to various industries or sectors. And to start creating quality content that can last over time, we present some examples of materials that you can create for your audience:

  • Comments.
  • Tips.
  • interviews.
  • Glossaries.
  • Buying guides.
  • Practical guides.
  • listings.
  • Frequent questions.
  • Questions and answers.

In the same way, we advise you not to create evergreen content of the following style:

  • Trends.
  • News.
  • Popular culture.
  • Statistical data.
  • Products.

Eventually you can create content related to the above topics, but if your purpose is to create evergreen content, you should avoid addressing these topics.

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