Evergreen Content: What it is and how to create it

He evergreen content It is one that maintains its relevance and value over time.

Unlike current content that loses interest over time, evergreen content continues to attract traffic in the long term.

According to a HubSpot study, evergreen content generates 38% more views than current posts.

Why is Evergreen Content important?

Evergreen content is a powerful tool for SEO . By maintaining its relevance, this type of content continues to attract traffic and generate backlinks , which improves your website's authority and its search engine ranking.

How to create Evergreen Content?

Creating evergreen content requires careful planning and a deep understanding of your audience. Here are some steps you can follow:

  1. Identify evergreen topics : Evergreen topics are those that are always relevant to your audience. They can be basic concepts of your industry, tutorials, guides on how to do something, etc.

  2. Research keywords : Use keyword research tools to find popular search terms related to your topic. These keywords will help you optimize your content for search engines.

  3. Create high-quality content : Evergreen content should be informative, well-written, and useful to your audience. Make sure your content is easy to read and understand.

  4. Update your content regularly : Although evergreen content is timeless, it may need occasional updates to stay relevant. Review and update your content regularly to ensure it remains useful and accurate.

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How does Evergreen Content benefit your SEO strategy?

Evergreen content can be a valuable part of your SEO strategy. By attracting consistent traffic, this type of content can improve your search engine rankings and increase the visibility of your website.

Evergreen content is more likely to be shared and linked, which can further increase your domain authority.

How to integrate Evergreen Content into your content marketing strategy?

Integrating evergreen content into your content marketing strategy can help you build a solid foundation of content that attracts and retains your audience.

Here are some ways to do it:

  1. Create a mix of evergreen and topical content : While evergreen content attracts traffic in the long term, topical content can help you attract short-term traffic and stay relevant.

  2. Promote your evergreen content : Make sure your evergreen content is easy for your audience to find. You can promote it on your social networks , in your newsletter or on your home page.

  3. Repurpose your evergreen content : You can repurpose your evergreen content in different formats to reach a wider audience. For example, you can turn an evergreen blog post into a video, podcast, or infographic.

How to measure the success of your Evergreen Content?

To measure the success of your evergreen content, you can use web analytics tools to track metrics such as page views, time on page, bounce rate, and conversions .

These metrics will help you understand how your audience interacts with your content and identify areas for improvement.

What are some examples of evergreen themes?

Here are some examples of evergreen themes that could be relevant in many industries:

  1. Tutorials and Step-by-Step Guides : Tutorials and step-by-step guides are always helpful for users looking to learn something new. For example, “How to do SEO for your website” or “How to cook al dente pasta”.

  2. Tips and Tricks : Tips and tricks are always useful for users looking to improve at something. For example, “10 tips to improve your photography” or “5 tricks to save time in the kitchen.”

  3. Resource Lists : Resource lists are always useful for users looking for information or tools. For example, “The 10 Best Digital Marketing Books” or “The 5 Best Photo Editing Apps.”

  4. Basic concepts and definitions : Articles that explain basic concepts and definitions are always useful for users seeking to understand a topic. For example, “What is digital marketing” or “Definition of molecular cuisine”.

  5. Product reviews and comparisons : Product reviews and comparisons are always useful for users looking to buy something. For example, “DSLR Camera Comparison” or “Review of the latest iPhone model.”

  6. FAQ : Articles that answer frequently asked questions are always helpful for users looking for answers. For example, “How does Google Ads work?” or “How do you make a sponge cake?”

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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