Klaviyo vs Autopilot: Comparison Table

Choosing the rightmarketing automation platform for your business can be a difficult decision. Two of the most popular options are Klaviyo and Autopilot.

Both platforms offer a wide range of features to help you automate marketing tasks, such as:

- Advanced segmentation: Allows you to segment your contact list based on their behavior, interests and demographic data.

- Marketing Automation: Allows you to create automated workflows to send emails , SMS, push notifications and more to your contacts based on their actions.

- Detailed reports: Allows you to see the performance of your marketing automation campaigns and track your results.

However, there are some key differences between the two platforms that you should keep in mind before making a decision.

What is Klaviyo?

Klaviyo is a marketing automation platform designed specifically for online stores . It offers a wide range of features to help you automate marketing tasks, such as:

- Abandoned Cart Recovery: Allows you to send follow-up emails to customers who have abandoned their shopping cart .

- Personalized recommendations: Allows you to send personalized recommendations to your customers based on their purchase history.

- Behavioral segmentation: Allows you to segment your contact list based on their behavior.

What is Autopilot?

Autopilot is a more general marketing automation platform that can be used for a variety of purposes, not just online stores. It offers a similar range of features to Klaviyo, such as:

- Email Templates: Autopilot offers a wide range of pre-designed email templates that you can customize.

- Drag and Drop Email Builder: Autopilot allows you to create personalized emails using a drag and drop builder.

- Basic reports: Autopilot offers you basic reports on the performance of your marketing automation campaigns.

Examples of the benefits of Autopilot for businesses that are not online stores

• Newsletters: Autopilot allows you to create and send newsletters to your contacts.
• Promotional Emails: Autopilot allows you to send promotional emails to announce new products or services.
• Surveys and questionnaires: Autopilot allows you to create and send surveys and questionnaires to your contacts.

Comparison table: Klaviyo vs Autopilot

Characteristic	Klaviyo	Autopilot
Price	From $0/month	From $49/month
Contacts	Up to 250 contacts for free	Up to 1,000 contacts for free
Email Templates	More than 200 templates	100+ templates
Email builder	Drag and drop	Drag and drop
Segmentation	Advanced	Basic
Marketing automation	Yeah	Yeah
Reports	Detailed	Basics
Integrations	200+ integrations	100+ integrations
Customer Support	24/7	24/7

Which platform is best for your business?

The best marketing automation platform for your business will depend on your specific needs . If you have an online store, Klaviyo is a good option due to its advanced segmentation and marketing automation features.

If you need a general-purpose marketing automation platform, Autopilot is a good option due to its ease of use and affordable price.

Here are some factors to consider when choosing a marketing automation platform:

• Your specific needs: What features do you need in a marketing automation platform? Do you need advanced segmentation and marketing automation features? Or do you need a more basic platform to send newsletters and promotional emails?
• Your budget: How much are you willing to spend on a marketing automation platform?
• Your level of technical experience: Do you have design or coding knowledge? Or do you need a platform that is easy to use?

Alternatives to Klaviyo and Autopilot

There are other marketing automation platforms that you can consider, such as:

• ActiveCampaign
• Constant Contact
• AWeber
• ConvertKit
• Sendinblue

Frequently asked questions (FAQ)

What is marketing automation?

Marketing automation is a marketing strategy that consists of automating marketing tasks, such as:

• Send emails: You can automate sending emails to your contacts based on their actions or interests.
• Segment your contact list: You can segment your contact list based on their behavior, interests, and demographics.
• Create Workflows: You can create automated workflows to send emails, SMS, push notifications, and more to your contacts based on their actions.

Why is marketing automation important?

Marketing automation is an effective way to save time and money, and increase the efficiency of your marketing campaigns. It is a tool that allows you:

• Automate repetitive tasks: You can automate repetitive tasks like sending emails, segmenting your contact list, and creating workflows.
• Customize your marketing campaigns: You can customize your marketing campaigns for each segment of your audience.
• Track your results: You can track the results of your marketing automation campaigns and see what works and what doesn't.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.