Mailchimp vs Sendinblue: Comparison Table

Choosing the right email marketing platform for your business can be a difficult decision. Two of the most popular options are Mailchimp and Sendinblue, both with their own advantages and disadvantages.

In this article, we will present you with a complete and extensive comparison of both platforms to help you make the best decision.

Comparison table: Mailchimp vs Sendinblue

Characteristic	Mailchimp	Sendinblue
Free plan	Up to 2,000 subscribers and 10,000 shipments per month	Up to 300 emails per day
Prices	From $10/month for 500 subscribers	From $25/month for 10,000 emails
Email templates	100+ templates	More than 300 templates
Email editor	Drag and drop	Drag and drop
Automations	Basic	Advanced
Segmentation	By tags, groups and custom fields	By tags, custom fields and behavior
Reports	Basics	Advanced
Integrations	More than 300	Over 65
Customer Support	Live chat, email and knowledge base	Live chat, email, phone and knowledge base

What is Mailchimp and what is it for?

Mailchimp is an email marketing platform with more than 12 million users around the world. It offers a wide range of features, including:

• Customizable email templates
• Drag-and-drop email editor
• Email automations
• List segmentation
• Detailed reports
• Integrations with other applications

Mailchimp is a good option for small and medium-sized businesses looking for an easy-to-use email marketing platform with a wide range of features.

Newsletter: What they are and their importance in sales

What is Sendinblue and what is it for?

Sendinblue is an email marketing platform with more than 300,000 users around the world. It offers a wide range of features, including:

• Customizable email templates
• Drag-and-drop email editor
• Advanced email automations
• Behavioral List Segmentation
• Detailed reports
• Integrations with other applications
• Live chat, email and phone support

Sendinblue is a good option for businesses of all sizes looking for an email marketing platform with advanced features and excellent customer service.

What is the best email marketing platform for your business?

The best email marketing platform for your business will depend on your specific needs. If you are a small business looking for an easy-to-use platform with a wide range of features,

Mailchimp could be a good option. If you are a larger company looking for advanced features and excellent customer service, Sendinblue might be a better option.

Types of email and how to use them in your digital marketing strategies

Factors to consider when choosing an email marketing platform

When choosing an email marketing platform, there are a number of factors you should consider, such as:

• Your needs: What features do you need? How many subscribers do you have? How many emails do you send per month?
• Your budget: How much are you willing to spend?
• Ease of use: How easy is the platform to use?
• Customer service: What type of customer support does the platform offer?

Frequent questions

Which email marketing platform is free?

Both Mailchimp and Sendinblue offer free plans. Mailchimp's free plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month. Sendinblue's free plan allows you to send up to 300 emails per day.

Which email marketing platform is easiest to use?

Both platforms, Mailchimp and Sendinblue, are relatively easy to use. However, Mailchimp has a more intuitive user interface than Sendinblue.

Which email marketing platform has the best features?

Sendinblue offers more advanced features than Mailchimp, such as more complex email automations, behavioral segmentation, and more detailed reporting.

Which email marketing platform has the best customer service?

Sendinblue has better customer service than Mailchimp. It offers live chat, email, and phone support, while Mailchimp only offers live chat and email support.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.