35 marketing strategies that work
In the world of marketing, the diversity of strategies available can be overwhelming.
In this article, we will explore 35 effective marketing strategies that have proven successful over time. From the classic and proven to the most innovative, we present you a complete guide to inspire you and improve the visibility and performance of your brand in the market.
1. Email Marketing
Email marketing is a long-standing strategy that remains highly effective. With a return on investment (ROI) of $38 for every dollar invested, it is essential to attract and retain customers, adapting to all types of campaigns and brands.
2. Inbound Marketing
Inbound Marketing is based on offering relevant and attractive content that attracts users to our brand. It is a non-invasive strategy that allows us to accompany the user in their conversion and loyalty process.
3. SEO (Search Engine Optimization)
SEO is crucial to attracting organic traffic to your website in the long term. By positioning your brand in search results, you connect with users interested in your product or service.
4. SEM (Search Engine Marketing)
SEM involves paid advertising on search engines , giving you the opportunity to reach people close to the purchase. Through paid ads, you generate conversions and increase visibility.
Strategies in Digital Platforms
5. Content Marketing
Creating relevant and valuable content for users is the basis of Content Marketing. By offering useful information and connecting with users, you foster loyalty and interest in your brand.
6. Marketing on Social Networks
Being present on social networks allows you to connect with your audience, spark their interest and build a community around your brand. Share valuable and relevant content to engage your followers.
7. Segmented Advertising on Social Networks
Targeted advertising on social networks allows you to reach specific audiences with personalized messages. It is essential to create relevant messages for different groups of people, thus increasing the effectiveness of advertising.
8. Amazon Advertising
Using Amazon advertising is an effective strategy to promote your products within the platform. Additionally, you can impact users who have made purchases on Amazon outside the platform environment.
Creative and Innovative Strategies
9. Display Advertising
Display advertising allows you to insert display ads on third-party websites. Take advantage of this strategy to reach your audience directly and segmented.
10. Native Advertising
Native advertising is subtly integrated into the content, appearing less intrusive to users. By creating useful and valuable content, you generate genuine interest in your brand.
11. Mobile Marketing
Mobile marketing encompasses a variety of actions and functionalities on mobile devices. Customize your strategies to impact users on the move and increase engagement.
12. Digital Word of Mouth
Word of mouth is still powerful in the digital environment. Design strategies that generate conversations and recommendations between users, taking advantage of this form of traditional marketing.
Event and Temporal Strategies
13. Viral Marketing
Creating viral content that spreads quickly is challenging, but it can generate impressive awareness and traffic. Seek to surprise and excite your audience to obtain viral results.
14. Public Relations
Take advantage of public relations to appear in the media and reach a broader audience. Use press releases and events to generate awareness and links to your website.
15. Influencer Marketing
Collaborate with influencers to generate buzz around your brand and increase sales. Influencers can be powerful allies in promoting your products or services.
16. Event Marketing
Participating in fairs and events gives you the opportunity to interact with your audience directly and specifically. Present your offer in a captivating way to connect with potential customers.
17. Seasonal Marketing
Take advantage of special seasons like Christmas or sales to design specific campaigns. These dates are favorable to increase sales and generate notoriety.
Sales and Promotion Strategies
18. B2B Marketing (Business to Business)
Adapt your marketing strategy to the B2B context, focusing on specific solutions for professionals. Communicate how your product or service addresses business needs and challenges.
19. Discounts and Promotions
Use discounts and promotions to encourage users to make purchases. Create attractive, time-limited offers to generate interest and increase sales.
20. Affiliate Marketing
Affiliate marketing allows you to promote your products or brand in exchange for a commission per sale. It is an effective way to minimize risks and guarantee results.
21. Pricing Strategy
Design smart pricing strategies that attract your potential customers. Offer pricing options that suit different segments of your audience.
22. Negotiation Strategies
Learn to negotiate effectively to close beneficial deals. Know your clients' needs and find solutions that satisfy both parties.
Innovation and Technology Strategies
23. Mobile Application Development
Create mobile apps to improve user experience and establish a direct connection with your audience. Provides valuable content and useful functionality.
24. Augmented and Virtual Reality
Explore augmented and virtual reality to offer unique experiences to your customers. Integrate this technology into your products or services to captivate your audience.
25. Chatbots and Virtual Assistants
Implement chatbots and virtual assistants to improve customer service and provide quick responses. Use artificial intelligence to personalize interaction with users.
26. Marketing Automation
Use automation tools to optimize your campaigns and personalize the user experience. Leverage data segmentation and analysis to make informed decisions.
Commitment and Loyalty Strategies
27. Loyalty Programs
Design loyalty programs to reward your customers for their loyalty. Offer discounts, exclusive promotions, and rewards to keep them engaged with your brand.
28. Surveys and Feedback
Request the opinion of your customers through surveys and obtain valuable feedback to improve your products or services. Show that you value their opinions and are willing to adapt.
29. Webinars and Workshops
Host webinars and online workshops to share knowledge and establish your brand as an authority in your industry. Interact with your audience and answer their questions in real time.
30. Referral Programs
Implement referral programs to encourage your customers to recommend your brand to others. Offer attractive incentives for those who successfully recommend your products or services.
Social Responsibility and Sustainability Strategies
31. Socially Responsible Marketing
Demonstrate your brand's commitment to social responsibility and sustainability. Communicate actions and projects that contribute to the well-being of society and the care of the environment.
32. Impact Marketing
Design strategies that show the positive impact of your company on the community and the environment. Highlight your commitment to society and turn your clients into allies of your cause.
Education and Awareness Creation Strategies
33. Online Workshops and Courses
Offer free or paid online courses and workshops to educate your audience on topics relevant to your industry. Establish your brand as a trusted source of knowledge.
34. Educational Publications
Create educational publications, such as ebooks or guides, to share valuable information with your audience. Addresses topics of interest and provides solutions to your needs.
Differentiation Strategies and Customer Experience
35. Personalization of Products and Services
It offers the option to customize products or services according to the preferences of each client. Personalization creates a unique and special connection between your brand and your audience.
These 35 marketing strategies cover a wide range of approaches, from fundamental strategies to technological innovations. The key is to adapt them to your brand, audience and objectives, and test them to identify which ones work best for you.
Remember that the key is constant evolution and being open to new ideas and experimentation in the dynamic world of marketing. Good luck on your path to marketing success!
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.