How to automate a business - 7 Ideas that you can apply right now
Automating a business is essential in the digital age to increase efficiency, take advantage of sales opportunities, and offer customers a more personalized experience.
Automation has become a major trend in the business world, with 70% of B2B companies adopting or considering marketing automation platforms, and B2C companies following suit.
Automation and Inbound Marketing: A Powerful Combination
Marketing automation integrates perfectly with the inbound marketing methodology, which seeks to attract customers through valuable content that solves their problems.
A key component of this strategy is "workflows", sequences of automated actions that are activated based on user behavior and characteristics. These are some examples of "workflows" and how they work:
1) Welcome to New Subscribers
When a user subscribes to your blog ornewsletter , it is essential to create an initial connection. The welcome workflow could include:
- An initial message to establish a relationship with the potential client.
- A welcome message that tells your brand story and explains what subscribers can expect.
- A series of messages that demonstrate authority on the topics of interest to the subscriber, sharing the best articles from your blog .
2) Lead Magnet
"Lead magnets" are valuable content that is offered in exchange for contact information. The automation process could include:
- Sending downloadable content .
- Continuation of sending related content tonurture the lead .
- Start of the sales phase with information on how the company can help the customer.
- Sending a message aimed at the final conversion.
3) Nurturing to Convert MQL to SQL
To convert a marketing qualified lead (MQL) into a sales qualified lead (SQL), you need to follow these steps:
- Establish an initial connection.
- Demonstrate authority through educational resources.
- Start selling and eliminate objections.
- Present the offer and reinforce it with testimonials and benefits.
The onboarding workflow is designed for new users and could include:
- A welcome message that explains your brand's story and what they can expect from the product or service.
- Sending content related to the "lead magnet" to provide additional information.
- Messages that highlight the key functionalities of the product or service.
- Tutorials that present the most outstanding features.
Webinar automation is effective for users who have registered for virtual events. This "workflow" is made up of:
- Registration in the workflow with details about the event.
- Reminders prior to the webinar.
- Reminder during the live event.
- Thank you for attending and sending complementary materials.
6) Winback (Customer Recovery)
When a customer has been inactive for a while, it is important to try to get them back. The winback workflow could include:
- A reconnection message to remind the customer why they chose your product or service.
- Special offer to encourage purchase.
- A question to obtain feedback and improve the relationship with the client.
If a subscriber has stopped interacting with your content, the reengagement workflow could be useful:
- A re-connection message to show new content and rekindle interest.
- Ask the subscriber about their preferences and expectations.
- Cleaning the database if there is no response.
- Opportunity to resubscribe.
Automation is a powerful tool to simplify and improve your marketing strategy. By implementing these seven automation workflows, you can save time, keep your customers engaged, and increase conversions.
To carry out these strategies, you need an effective marketing automation tool. Explore the best options available on the market and start automating your business for success!
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.