How to write for the internet: Tips for creating effective content

by Moises Hamui September 26, 2023

Writing for the internet is a skill that can be difficult for many, as it differs significantly from writing for traditional media such as newspapers, magazines or books.

In this article, we'll explore the keys to writing effectively in the digital age, where the goal is to engage your audience, keep their attention, and get them to share your content.

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The importance of the reading medium

Before we dive into the details of online writing, it’s crucial to understand where your content will be read. This influences how it is perceived and shared.

Today, most people consume content on mobile devices and tablets in addition to desktops. Therefore, your content needs to be readable and engaging on all of these platforms.

Define your goal

Before writing for the internet, it is essential to be clear about your objective. Are you writing a blog post with the intention of increasing traffic? Do you want your content to be shared on social media? Do you want readers to find your content through search engines like Google ?

Your goal will guide how you structure and present your content.

The importance of brevity

In a world where people's attention spans are limited, it's vital to keep your content short and sweet. Most online readers aren't willing to read long texts.

Typically, an article should be no longer than six paragraphs. Emails, on the other hand, should be even shorter, preferably no longer than 105 words.

Choosing the right words

Using the right words is essential when writing for the internet. You need to select keywords and phrases that relate to your content, but you also need to make sure your message is clear and direct.

Avoid using unnecessary jargon or flourishes. Empathy with your audience is key ; understand how your message will be perceived by them.

Titles and their importance

Titles are the gateway to your content. They should be catchy and descriptive, but also concise. A good title should capture the reader's attention and give a clear idea of what your content is about.

Remember that on the Internet, users scan titles looking for something that catches their attention.

Adapt your content to the medium

Every online platform has its own peculiarities. If you're writing for social networks like Twitter, keep in mind that most tweets are read on mobile devices.

So, keep your posts short and use images to increase effectiveness. In the case of blogs, make sure your content is easy to read on both computers and mobile devices.

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Use analysis tools

To optimize your online writing, you can take advantage of analytics tools that allow you to A/B test your messages. This will help you identify which approach is most effective for your audience.

Also pay attention to metrics, such as email open rate or link click rate , to adjust and improve your online writing strategy.

Change the sender

In some cases, you can change the sender name on your emails or messages. This can create a stronger connection with your audience, as the sender can influence whether a message is opened or ignored.

Synthesizing for success

Writing for the internet can seem challenging at first, but with practice and attention to these tips, you can become a more effective writer in the digital world.

Remember that brevity, clarity and adaptation to the medium are key to getting your content read and shared online.

Additionally, empathy with your audience and choosing the right words are essential to connecting with your readers. Write with passion and precision, and your online content will shine!

Take advantage of these tips and start writing effectively online. Your readers' attention is a valuable resource; make sure your content is worth it!

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, you will find the solution you need at MHA. Schedule a call.