How to Marketing on Instagram in 2023
In today's digital age, Instagram remains one of the most influential and popular social media platforms. With approximately 2 billion monthly users, this social network offers significant opportunities for companies and entrepreneurs who want to take advantage of its potential.
Organic Actions on Instagram
Organic actions are the heart of any Instagram marketing strategy. These actions focus on the content that you regularly post on your profile to interact with your audience in a genuine and authentic way.
Here are some key tactics to optimize your organic actions:
1. Define your objectives
Before diving into the world of Instagram marketing, it is essential to define your goals. What do you want to achieve with your presence on this platform? They can include reaching a more specific audience, showcasing your brand values, or increasing sales. Setting clear goals will help you direct your efforts effectively.
2. Create a business account
These tools are essential to track and improve your results.
3. Interact with your followers
Instagram is a social media platform, and interaction is key. Don't just use it as a showcase for your products or services. Interact with your audience, respond to comments, take polls, and use sticker features to encourage engagement.
4. Optimize your profile
Your Instagram profile is the first impression that users have of your brand. Make the most of the 250 characters available in the description to communicate who you are and what you do.
Include information like your website and calls to action to direct users where you want.
5. Create a coherent brand image
Aesthetics are essential on Instagram. Make sure your posts follow a consistent aesthetic that reflects your brand identity. This will help your content stand out in your followers' feeds and be immediately recognizable.
6. Take advantage of Instagram Reels
Instagram Reels has become a powerful tool for Instagram marketing. Take advantage of the popularity of short videos to create content that captures your audience's attention. You can duet with your followers, participate in challenges, share informative and entertaining content, and more.
7. Use Stories
Instagram Stories are one of the most notable features of this platform. They are ephemeral, meaning they last only 24 hours, but they generate great visibility and interaction.
Take advantage of Stories to interact with your audience in a more casual way, share fun moments, and promote your content.
8. Highlight your Stories
Instagram allows you to highlight stories on your profile, giving you the opportunity to maintain visual consistency and highlight important content. For example, you can highlight answers to frequently asked questions or testimonials from satisfied customers.
9. Take advantage of photo captions
Instagram captions are an opportunity to tell your brand's story, provide additional information, or include calls to action. Take advantage of the 2,200 characters available to communicate effectively with your audience.
10. Don't forget the hashtags
Hashtags are still relevant on Instagram. Use them strategically to increase the visibility of your posts. It is recommended to use 3 to 5 relevant and specific hashtags per post.
11. Maintain schedule and regularity
Use Instagram's Insights tool to determine when it's most efficient to post. Keep a consistent schedule so your followers know when to expect new content.
12. Live videos
Live videos are a great way to interact in real time with your audience. You can answer questions, show products or just chat to humanize your brand.
13. Do giveaways
Giveaways are an effective way to generate interactions and increase your follower base. Set simple requirements to participate, such as liking the post and following your account.
Advertising Actions on Instagram
If you want to accelerate your growth on Instagram or reach specific audiences, advertising actions are a valuable option. Here we show you some of the main advertising strategies on Instagram:
14. Instagram Ads
Instagram ads allow you to reach your target audience precisely. Segment your ads based on age, location, gender and other criteria to maximize their effectiveness. Also, be sure to include a clear call to action in your ads.
15. Instagram Shopping
If you have an online business, take advantage of Instagram Shopping to create an online store directly on the platform. This makes it easy for your followers to purchase your products without having to leave the app.
16. Collaborate with micro-influencers
Micro- and nano-influencers (with a smaller but highly engaged following) can be powerful allies in your marketing strategy. Collaborate with them to expand your reach and improve your credibility.
17. Sell on Instagram
Take advantage of Instagram's ability to promote your products and services directly through posts. With Instagram Shopping, you can create a seamless and convenient shopping experience for your followers.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.