How to Marketing on Instagram in 2023
In today’s digital age, Instagram remains one of the most influential and popular social media platforms. With approximately 2 billion monthly users, this social network offers significant opportunities for businesses and entrepreneurs who want to tap into its potential.
Organic Actions on Instagram
Organic shares are the heart of any Instagram marketing strategy. These shares focus on the content you regularly post on your profile to engage with your audience in a genuine and authentic way.
Here are some key tactics to optimize your organic actions:
1. Define your goals
Before you dive into the world of Instagram marketing, it’s essential to define your goals. What do you want to achieve with your presence on this platform? They may include reaching a more targeted audience, showcasing your brand’s values, or increasing sales. Setting clear goals will help you direct your efforts effectively.
2. Create a business account
If you haven't already, convert your personal account to a business account. This will give you access to valuable features like Instagram Insights, Instagram Ads , and Instagram Shopping .
These tools are essential to track and improve your results.
3. Interact with your followers
Instagram is a social media platform, and engagement is key. Don’t just use it as a showcase for your products or services. Interact with your audience, respond to comments, run polls, and use the sticker features to encourage engagement.
4. Optimize your profile
Your Instagram profile is the first impression users have of your brand. Make the most of the 250 characters available in the description to communicate who you are and what you do.
Include information like your website and calls to action to direct users where you want them.
5. Create a coherent brand image
Aesthetics are key on Instagram. Make sure your posts follow a consistent aesthetic that reflects your brand identity. This will help your content stand out in your followers’ feeds and be instantly recognizable.
6. Take advantage of Instagram Reels
Instagram Reels has become a powerful tool for Instagram marketing. Take advantage of the popularity of short videos to create content that captures your audience's attention. You can do duets with your followers, participate in challenges, share informative and entertaining content, and more.
7. Use Stories
Instagram Stories are one of the platform's most notable features. They are ephemeral, meaning they last only 24 hours, but they generate a lot of visibility and interaction.
Take advantage of Stories to interact with your audience in a more informal way, share funny moments and promote your content.
8. Highlight your Stories
Instagram allows you to highlight stories on your profile, giving you the opportunity to maintain visual consistency and highlight important content. For example, you can highlight answers to frequently asked questions or testimonials from satisfied customers.
9. Take advantage of captions
Instagram captions are an opportunity to tell your brand story, provide additional information, or include calls to action. Take advantage of the 2,200 characters available to effectively communicate with your audience.
10. Don't forget the hashtags
Hashtags are still relevant on Instagram. Use them strategically to increase the visibility of your posts. It is recommended to use 3-5 relevant and specific hashtags per post.
11. Keep the schedule and regularity
Use Instagram's Insights tool to determine when it's most efficient to post. Keep a consistent schedule so your followers know when to expect new content.
12. Live videos
Live videos are a great way to interact with your audience in real time. You can answer questions, show off products, or just chat to humanize your brand.
13. Make raffles
Giveaways are an effective way to generate engagement and grow your follower base. Set simple requirements to participate, such as liking the post and following your account.
Advertising Actions on Instagram
If you want to accelerate your growth on Instagram or reach specific audiences, advertising actions are a valuable option. Here are some of the main advertising strategies on Instagram:
14. Instagram Ads
Instagram ads allow you to reach your target audience precisely. Target your ads based on age, location, gender, and other criteria to maximize their effectiveness. Also, be sure to include a clear call to action in your ads.
15. Instagram Shopping
If you have an online business, take advantage of Instagram Shopping to create an online store directly on the platform. This makes it easy for your followers to purchase your products without having to leave the app.
16. Collaborate with micro-influencers
Micro-influencers and nano-influencers (with a smaller but highly engaged following) can be powerful allies in your marketing strategy. Collaborate with them to expand your reach and improve your credibility.
17. Sell on Instagram
Take advantage of Instagram's ability to promote your products and services directly through posts. With Instagram Shopping, you can create a seamless and convenient shopping experience for your followers.
Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.
If you want more information on this topic or are looking for other options to profile your ideal client, you will find the solution you need at MHA. Schedule a call.