How to get famous on TikTok

by Moises Hamui July 17, 2023

If you're a TikTok user, you've probably wondered how to get more followers, likes, and comments on your videos. TikTok is one of the most popular and profitable platforms at the moment, with more than 1 billion active users per month and a very high organic reach.

Additionally, TikTok has a very diverse demographic profile, with users of all ages, genders and interests.

But what does it take to become famous on TikTok? What type of content works best? How do you build a personal brand that sets you apart from the competition?

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What does it take to be famous on TikTok?

The first thing you need to know is that there is no magic formula to becoming famous on TikTok. However, there are some basic requirements that you must meet if you want to be successful on this platform :

Have a complete and attractive profile . Your profile is your cover letter, so you should take care of all the details: your username, your photo, your biography, your external link, etc. Your profile should reflect your personality and your purpose as a content creator.
Be consistent . The frequency and quality of your posts are key to maintaining your audience's interest and loyalty. Ideally, you should post at least one video a day, and do so at the times that best suit your target audience.
Follow trends . TikTok is a very dynamic and changing social network, where new hashtags, sounds, effects and viral challenges are constantly emerging. If you want to stay up to date and take advantage of TikTok's algorithm, you must keep an eye on trends and adapt them to your style and niche.
Be original . While following trends is important, it is also important to offer something different and unique that sets you apart from others. Don't copy or imitate other users, but create your own content with your own voice and your own stamp.

Here are some examples of famous TikTok influencers who meet these requirements:

Charli D'Amelio: She is the user with the most followers on TikTok, with more than 120 million followers . She became famous for her dance videos, where she shows off her talent and charisma. She is very consistent, posting several videos a day and following the most popular trends.
Addison Rae: She is the second most followed user on TikTok, with more than 80 million followers . She also dances, but has a more varied and fun style. In addition, she has known how to take advantage of her fame to launch her own cosmetics brand and her own podcast.
Zach King: He is one of the most original and creative users on TikTok, with more than 60 million followers. He specializes in magic and optical illusion videos, where he surprises and amazes his audience with his tricks.

How to build a personal brand on TikTok

Another key aspect of becoming famous on TikTok is having a personal brand. A personal brand is the image you project as a content creator, the way your followers perceive you, and the value you bring to them.

Having a personal brand helps you differentiate yourself from the competition, generate trust and create a loyal community.

To create a personal brand on TikTok, you need to consider the following aspects:

Choosing a niche . A niche is a specific segment of your market that you are targeting, with common characteristics and interests. Choosing a niche allows you to focus your content, attract your target audience, and position yourself as an expert on your topic. For example, you can choose a niche related to fashion, sports, music, humor, etc.
Choosing a name . Your name is one of the most important elements of your personal brand, as it is the first thing your followers see and what identifies you. Your name should be short, easy to remember, original, and consistent with your niche and style. For example, you can use your real name, a nickname, a keyword, etc.
Choosing a style . Your style is the way you express yourself and communicate with your audience, both visually and verbally. Your style should be engaging, consistent, and authentic, and should reflect your personality and purpose. For example, you might use certain colors, filters, music, tone, etc.
Choosing a tone . Your tone is the attitude and emotion you convey with your content, and it influences how you feel and how your followers feel. Your tone should be appropriate for your niche and audience, and should create an emotional connection with them. For example, you can use a tone that is funny, inspiring, educational, thought-provoking, etc.

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Here are some examples of successful personal brands on TikTok:

[@karenbarreraoficial]: She is a Mexican influencer who works in the beauty and makeup niche. Her name is her real name, her style is elegant and sophisticated, and her tone is friendly and approachable. She has more than 10 million followers on TikTok.
[@juliolopezjl]: He is a Colombian influencer who works in the humor and comedy niche. His name is his real name with his initials, his style is colorful and fun, and his tone is ironic and sarcastic. He has more than 9 million followers on TikTok.
[@kimberly.loaiza]: She is a Mexican influencer who works in the entertainment and lifestyle niche. Her name is her real name with a dot between her first and last name, her style is youthful and dynamic, and her tone is cheerful and positive. She has more than 37 million followers on TikTok.

How to take advantage of TikTok trends

Another way to become famous on TikTok is to take advantage of the trends that emerge on this platform. Trends are topics or content that become popular or viral at a given time, and that generate a lot of interaction and visibility.

Trends can be of different types: hashtags, sounds, effects, challenges, etc.

To stay up to date with TikTok trends, you should follow these tips:

Follow other users . One way to discover trends is to follow other users who are in your niche or who have a big influence on TikTok. This way, you can see what kind of content they post, what hashtags they use, what sounds they choose, etc.
Explore the For You page . Another way to discover what’s trending is to explore TikTok’s For You page. This page shows you the videos that are most relevant to you based on your preferences and interests. Here, you can see which videos have the most likes, comments, and shares, and which trends are trending.
Use TikTok tools . Another way to discover trends is to use the tools TikTok offers to create content. For example, you can use the search engine to find the most popular hashtags of the moment, the discoverer to find the most used sounds of the moment, or the creator to find the most innovative effects of the moment.

To take advantage of TikTok trends, you should follow these tips:

Adapt trends to your niche . It's not enough to copy or imitate the trends you see in other users, but you must adapt them to your style and your topic. For example, if your niche is cooking, you can use a viral sound to make a recipe, or if your niche is fitness, you can use a fun effect to make an exercise.
Be creative and original . Even if you're inspired by trends, you should add something of value and difference to your content. For example, you can put an unexpected twist on a challenge, or make a parody of a popular video, or combine several trends into one.
Be quick and timely . TikTok trends change very quickly, so you need to be alert and take advantage of the moment to post your content. If you take too long, the trend may already be out of fashion or there may be many users doing the same thing as you.

Here are some examples of popular trends on TikTok:

#fyp: This is the most used hashtag on TikTok, and stands for “For You Page.” It is used to indicate that the video is intended to appear on the users’ For You Page, and to increase the chances of the algorithm recommending it.
#duet: This is a feature that allows you to record a video alongside an existing video, creating a split screen. It is used to react, interact or collaborate with other users, or to show two different points of view on a topic.
#renegade: This is a dance choreography created by user @jalaiahharmon, which went viral on TikTok. It is characterized by being very fast and complex, and by requiring a lot of coordination and skill.

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How to engage with your audience on TikTok

Another key factor to becoming famous on TikTok is interacting with your audience. Interaction is the way to communicate and relate to your followers, and to generate engagement and loyalty.

Interaction also helps you get to know your audience better, receive feedback and improve your content.

To engage with your audience on TikTok, you should follow these tips:

Respond to comments . Comments are a way for your followers to express their opinion, interest, or support for your content. You should respond to comments in a polite, grateful, and personalized manner, and take advantage of the opportunity to resolve questions, ask for suggestions, or create conversations.
Make live videos . Live videos are a way to broadcast your content in real time, and to create a closer and more authentic connection with your followers. You should make live videos regularly, and take advantage of them to show your more human side, share your experiences or advice, or run raffles or giveaways.
Collaborate with other users . Collaborations are a way to create content together with other users, whether through duets, reactions, or invitations. You should collaborate with other users who have a similar niche or style to yours, and who provide you with value and visibility. You can also collaborate with your own followers, to make them feel part of your community.
Ask for feedback . Feedback is the feedback you receive from your followers about your content, whether it's positive or negative. You should ask for feedback frequently and openly, and use it to improve your content, tailor it to your audience's preferences, or correct your mistakes.

Here are some examples of successful interactions on TikTok:

[@duncanyounot]: He is a British user who is dedicated to the humor and comedy niche. He is known for responding to his followers' comments with funny and witty videos, where he makes jokes or gives them absurd advice.
[@honeytheiggy]: This is an account dedicated to Honey, an Italian dog who works in the entertainment and lifestyle niche. She is known for making live videos where she shows her daily life, her tricks, her toys and her costumes.
[@dimpey6]: She is an American user who is dedicated to the dance and music niche. She is known for collaborating with other famous users such as @charlidamelio or @addisonre, where they make choreographies together or challenge each other.
[@kimberly.loaiza]: She is a Mexican influencer who works in the entertainment and lifestyle niche. She is known for asking her followers for feedback on her videos, her projects or her decisions, and for doing surveys or asking questions to find out their opinions.

Conclusion

In this article, we have shown you how to become famous on TikTok, one of the most popular and profitable social networks at the moment.

We have seen that to achieve fame on TikTok, you must meet some basic requirements, such as having a complete and attractive profile, being consistent, following trends and being original.

We have also seen that you must build a personal brand that differentiates you from the competition, take advantage of the trends that emerge on the platform, and interact with your audience to generate engagement and loyalty.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses, I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call