How to get famous on TikTok

If you are a TikTok user, you have surely wondered how to get more followers, likes and comments on your videos. And TikTok is one of the most popular and profitable platforms at the moment, with more than 1 billion active users per month and a very high organic reach.

Additionally, TikTok has a very varied demographic profile, with users of all ages, genders, and interests.

But what does it take to be famous on TikTok? What type of content works best? How to build a personal brand that differentiates you from the competition?

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What do you need to be famous on TikTok?

The first thing you should know is that there is no magic formula to be famous on TikTok. However, there are some basic requirements that you must meet if you want to be successful on this platform :

  • Have a complete and attractive profile . Your profile is your cover letter, so you must take care of all the details: your username, your photo, your biography, your external link, etc. Your profile should reflect your personality and your purpose as a content creator.
  • Be constant . The frequency and quality of your posts are key to maintaining the interest and loyalty of your audience. The ideal is that you publish at least one video a day, and that you do it at the most appropriate times for your target audience.
  • Follow the trends . TikTok is a very dynamic and changing social network, where new hashtags, sounds, effects and viral challenges constantly emerge. If you want to stay up to date and take advantage of the TikTok algorithm, you must keep an eye on trends and adapt them to your style and your niche.
  • Be original . Although following trends is important, it is also important to offer something different and unique that sets you apart from others. Do not copy or imitate other users, but create your own content with your own voice and your own stamp.

Here are some examples of famous influencers on TikTok who meet these requirements:

  • Charli D'Amelio: She is the user with the most followers on TikTok, with more than 120 million . She became famous for her dance videos, where she shows her talent and charisma. He is very constant, publishing several videos a day and following the most popular trends.
  • Addison Rae: She is the second user with the most followers on TikTok, with more than 80 million . She is also dedicated to dancing, but has a more varied and fun style. In addition, she has been able to take advantage of her fame to launch her own cosmetics brand and her own podcast.
  • Zach King: He is one of the most original and creative users of TikTok, with more than 60 million followers. He specializes in magic and optical illusions videos, where he surprises and amazes his audience with his tricks.

How to build a personal brand on TikTok

Another fundamental aspect of being famous on TikTok is having a personal brand. A personal brand is the image you project as a content creator, the way your followers perceive you, and the value you bring to them.

Having a personal brand helps you differentiate yourself from the competition, build trust, and create a loyal community.

To create a personal brand on TikTok, you must take into account the following aspects:

  • Choose a niche . A niche is a specific segment of the market you are targeting, with common characteristics and interests. Choosing a niche allows you to focus your content, attract your target audience, and position yourself as an expert on your topic. For example, you can choose a niche related to fashion, sports, music, humor, etc.
  • Choose a name . Your name is one of the most important elements of your personal brand, since it is the first thing your followers see and what identifies you. Your name should be short, easy to remember, original and consistent with your niche and your style. For example, you can use your real name, a nickname, a keyword, etc.
  • Choose a style . Your style is the way you express yourself and communicate with your audience, both visually and verbally. Your style should be attractive, consistent and authentic, and should reflect your personality and your purpose. For example, you can use colors, filters, music, a tone, etc.
  • Choose a tone . Your tone is the attitude and emotion you convey with your content, and it influences how you feel and how your followers make you feel. Your tone should be appropriate to your niche and your audience, and it should create an emotional connection with them. For example, you can use a tone that is fun, inspiring, educational, provocative, etc.

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Here are some examples of successful personal brands on TikTok:

  • [@karenbarreraoficial]: She is a Mexican influencer who is dedicated to the beauty and makeup niche. His name is his real name, his style is elegant and sophisticated, and his tone is friendly and approachable. He has more than 10 million followers on TikTok.
  • [@juliolopezjl]: He is a Colombian influencer who is dedicated to the humor and comedy niche. His name is his real name with his initials, his style is colorful and fun, and his tone is ironic and sarcastic. He has more than 9 million followers on TikTok.
  • [@kimberly.loaiza]: She is a Mexican influencer who is dedicated to the entertainment and lifestyle niche. His name is his real name with a period between his first and last name, his style is youthful and dynamic, and his tone is happy and positive. He has more than 37 million followers on TikTok.

How to take advantage of TikTok trends

Another way to be famous on TikTok is to take advantage of the trends that emerge on this platform. Trends are topics or content that become popular or viral at a certain time, and that generate a lot of interaction and visibility.

Trends can be of different types: hashtags, sounds, effects, challenges, etc.

To stay up to date with TikTok trends, you should follow these tips:

  • Follow other users . One way to discover trends is to follow other users who are in the same niche as you or who have a great influence on TikTok. This way you can see what type of content they publish, what hashtags they use, what sounds they choose, etc.
  • Explore the For You page . Another way to discover what's trending is to explore TikTok's For You page. This page shows you the most relevant videos for you based on your preferences and interests. Here you can see which videos have the most likes, comments and shares, and which trends are succeeding.
  • Use TikTok tools . Another way to discover trends is to use the tools that TikTok offers you to create content. For example, you can use the search engine to find the most popular hashtags of the moment, the discoverer to find the most used sounds of the moment, or the creator to find the newest effects of the moment.

To take advantage of TikTok trends, you should follow these tips:

  • Adapt trends to your niche . It is not enough to copy or imitate the trends you see in other users, but you must adapt them to your style and your theme. For example, if your niche is cooking, you can use a viral sound to make a recipe, or if your niche is fitness, you can use a fun effect to make an exercise.
  • Be creative and original . Even if you are inspired by trends, you must add something of value and difference to your content. For example, you can put an unexpected twist on a challenge, or make a parody of a popular video, or combine several trends into one.
  • Be fast and timely . TikTok trends change very quickly, so you should be aware and take advantage of the moment to publish your content. If you take too long, the trend may have already gone out of style or there may be many users doing the same thing as you.

Here are some examples of popular trends on TikTok:

  • #fyp: It is the most used hashtag on TikTok, and it means “For You Page”. Used to indicate that the video is intended to appear on users' For You page, and to increase the chances of the algorithm recommending it.
  • #duet: It is a function that allows you to record a video next to another existing video, creating a split screen. It is used to react, interact or collaborate with other users, or to show two different points of view on a topic.
  • #renegade: It is a dance choreography created by user @jalaiahharmon, and which went viral on TikTok. It is characterized by being very fast and complex, and requiring a lot of coordination and skill.

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How to interact with your audience on TikTok

Another key factor to being famous on TikTok is interacting with your audience. Interaction is the way to communicate and relate to your followers, and to generate engagement and loyalty.

Interaction also helps you get to know your audience better, receive feedback and improve your content.

To interact with your audience on TikTok, you should follow these tips:

  • Respond to comments . Comments are a way to express your followers' opinion, interest, or support for your content. You should respond to comments in a polite, grateful and personalized way, and take the opportunity to resolve questions, ask for suggestions or create conversations.
  • Make live videos . Live videos are a way to broadcast your content in real time, and create a closer and more authentic connection with your followers. You should make live videos regularly, and take the opportunity to show your more human side, share your experiences or advice, or do giveaways or giveaways.
  • Collaborate with other users . Collaborations are a way to create content with other users, whether through duets, reactions or invitations. You must collaborate with other users who have a niche or style similar to yours, and who provide you value and visibility. You can also collaborate with your own followers, to make them feel part of your community.
  • Ask for feedback . Feedback is the feedback you receive from your followers about your content, whether positive or negative. You should ask for feedback frequently and openly, and take advantage of it to improve your content, adapt it to your audience's preferences, or correct your errors.

Here are some examples of successful interactions on TikTok:

  • [@duncanyounot]: He is a British user who is dedicated to the humor and comedy niche. He is characterized by responding to his followers' comments with funny and witty videos, where he makes jokes or gives them absurd advice.
  • [@honeytheiggy]: It is an account dedicated to Honey, an Italian dog who is dedicated to the entertainment and lifestyle niche. He is characterized by making live videos where he shows his daily life, his tricks, his toys or his costumes.
  • [@dimpey6]: She is an American user who is dedicated to the dance and music niche. It is characterized by collaborating with other famous users such as @charlidamelio or @addisonre, where they do choreography together or challenge each other.
  • [@kimberly.loaiza]: She is a Mexican influencer who is dedicated to the entertainment and lifestyle niche. It is characterized by asking its followers for feedback about their videos, their projects or their decisions, and by doing surveys or questions to find out their opinions.

Conclusion

In this article, we have shown you how to become famous on TikTok, one of the most popular and profitable social networks of the moment.

We have seen that to achieve fame on TikTok, you must meet some basic requirements, such as having a complete and attractive profile, being consistent, following trends and being original.

We have also seen that you must build a personal brand that differentiates you from the competition, take advantage of the trends that emerge on the platform, and interact with your audience to generate engagement and loyalty.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call

3 comments

  • Quiero ser famosa

    Mary P cantarero
  • Quiero ser famosa

    Mary P cantarero
  • Quiero ser famosa

    Mary P cantarero

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