How to get famous on TikTok

by Moises Hamui July 17, 2023

If you are a TikTok user, surely you have wondered how to get more followers, likes and comments on your videos. And it is that TikTok is one of the most popular and profitable platforms of the moment, with more than 1,000 million active users per month and a very high organic reach.

Additionally, TikTok has a very diverse demographic, with users of all ages, genders, and interests.

But what does it take to be famous on TikTok? What kind of content works best? How to build a personal brand that differentiates you from the competition?

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What do you need to be famous on TikTok?

The first thing you should know is that there is no magic formula to be famous on TikTok. However, there are some basic requirements that you must meet if you want to be successful on this platform :

Have a complete and attractive profile . Your profile is your letter of introduction, so you must take care of all the details: your username, your photo, your biography, your external link, etc. Your profile should reflect your personality and your purpose as a content creator.
Be constant . The frequency and quality of your posts are key to maintaining the interest and loyalty of your audience. Ideally, you should post at least one video a day, and do so at the most appropriate times for your target audience.
Follow the trends . TikTok is a very dynamic and changing social network, where new hashtags, sounds, effects and viral challenges are constantly emerging. If you want to stay up to date and take advantage of the TikTok algorithm, you must keep an eye on the trends and adapt them to your style and your niche.
Be original . While following trends is important, so is offering something different and unique that sets you apart from the crowd. Do not copy or imitate other users, but create your own content with your own voice and your own stamp.

Here are some examples of famous TikTok influencers who meet these requirements:

[Charli D'Amelio]: She is the user with the most followers on TikTok, with more than 120 million . She became famous for her dance videos, where she shows off her talent and charisma. He is very consistent, posting several videos a day and following the most popular trends.
[Addison Rae]: She is the second user with the most followers on TikTok, with more than 80 million . She is also dedicated to dancing, but has a more varied and fun style. In addition, she has been able to take advantage of her fame to launch her own cosmetics brand and her own podcast.
[Zach King]: He is one of the most original and creative users of TikTok, with more than 60 million followers. He specializes in magic videos and optical illusions, where he surprises and amazes his audience with his tricks.

How to build a personal brand on TikTok

Another fundamental aspect to be famous on TikTok is to have a personal brand. A personal brand is the image you project as a content creator, the way your followers perceive you, and the value you bring to them.

Having a personal brand helps you stand out from the competition, build trust, and create a loyal community.

To create a personal brand on TikTok, you must take into account the following aspects:

Choose a niche . A niche is a specific segment of the market that you are targeting, with common characteristics and interests. Choosing a niche allows you to focus your content, engage your target audience, and position yourself as an expert on your topic. For example, you can choose a niche related to fashion, sports, music, humor, etc.
Choose a name . Your name is one of the most important elements of your personal brand, since it is the first thing your followers see and what identifies you. Your name should be short, easy to remember, original, and coherent with your niche and your style. For example, you can use your real name, a nickname, a keyword, etc.
Choose a style . Your style is the way you express yourself and communicate with your audience, both visually and verbally. Your style should be engaging, consistent, and authentic, and it should reflect your personality and purpose. For example, you can use some colors, some filters, some music, a tone, etc.
Choose a tone . Your tone is the attitude and emotion that you convey with your content, which influences how you feel and how your followers make you feel. Your pitch must be appropriate to your niche and your audience, and it must generate an emotional connection with them. For example, you can use a tone that is funny, inspiring, educational, provocative, etc.

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Here are some examples of successful personal brands on TikTok:

[@karenbarreraoficial]: She is a Mexican influencer who works in the beauty and makeup niche. His name is his real name, his style is elegant and sophisticated, and his tone is friendly and close. He has more than 10 million followers on TikTok.
[@juliolopezjl]: He is a Colombian influencer who works in the humor and comedy niche. His name is his real name with his initials, his style is colorful and fun, and his tone is ironic and sarcastic. He has more than 9 million followers on TikTok.
[@kimberly.loaiza]: She is a Mexican influencer who works in the entertainment and lifestyle niche. His name is his real name with a dot between his first and last name, his style is youthful and dynamic, and his tone is cheerful and positive. He has more than 37 million followers on TikTok.

How to take advantage of TikTok trends

Another way to become famous on TikTok is to take advantage of the trends that emerge on this platform. Trends are the topics or content that become popular or viral at a given time, generating a lot of engagement and visibility.

Trends can be of different types: hashtags, sounds, effects, challenges, etc.

To keep up with TikTok trends, you should follow these tips:

Follow other users . One way to discover trends is to follow other users who are in the same niche as you or who have a strong influence on TikTok. So you can see what type of content they post, what hashtags they use, what sounds they choose, etc.
Explore the For You page . Another way to discover trends is to explore TikTok's For You page. This page shows you the most relevant videos for you based on your preferences and interests. Here you can see which videos have the most likes, comments and shares, and which trends are succeeding.
Use the TikTok tools . Another way to discover trends is to use the tools that TikTok offers you to create content. For example, you can use the search engine to find the most popular hashtags of the moment, the discoverer to find the most used sounds of the moment, or the creator to find the most innovative effects of the moment.

To take advantage of TikTok trends, you should follow these tips:

Adapt trends to your niche . It is not enough to copy or imitate the trends that you see in other users, but you must adapt them to your style and your theme. For example, if your niche is cooking, you can use a viral sound to make a recipe, or if your niche is fitness, you can use a fun effect to do an exercise.
Be creative and original . Even if you are inspired by trends, you must add something of value and difference to your content. For example, you can put a twist on a challenge, or parody a popular video, or combine several trends into one.
Be quick and timely . TikTok trends change very fast so you have to be aware and seize the moment to post your content. If you take too long, the trend may already be out of style or there may be many users doing the same as you.

Here are some examples of popular trends on TikTok:

[#fyp]: It is the most used hashtag on TikTok, and it means “For You Page”. It is used to indicate that the video is intended to appear on users' For You page, and to increase the chances that the algorithm will recommend it.
[#duet]: It is a function that allows you to record a video together with another existing video, creating a split screen. It is used to react, interact or collaborate with other users, or to show two different points of view on a topic.
[#renegade]: It's a dance choreography created by the user @jalaiahharmon, and it went viral on TikTok. It is characterized by being very fast and complex, and by requiring a lot of coordination and skill.

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How to engage with your audience on TikTok

Another key factor in becoming famous on TikTok is engaging with your audience. Interaction is the way to communicate and relate to your followers, and to generate engagement and loyalty.

Interaction also helps you get to know your audience better, receive feedback, and improve your content.

To engage with your audience on TikTok, you should follow these tips:

Reply to comments . Comments are a way of expressing your followers' opinion, interest, or support for your content. You must respond to comments in a polite, grateful and personalized way, and take the opportunity to answer questions, ask for suggestions or create conversations.
Make live videos . Live video is a way to broadcast your content in real time, and to create a closer and more authentic connection with your followers. You must make live videos on a regular basis, and take the opportunity to show your most human side, share your experiences or advice, or do raffles or gifts.
Collaborate with other users . Collaborations are a way to create content together with other users, either through duets, reactions or invitations. You must collaborate with other users who have a niche or a style similar to yours, and who provide you with value and visibility. You can also collaborate with your own followers, to make them feel part of your community.
Ask for feedback . Feedback is the feedback you receive from your followers about your content, whether positive or negative. You must ask for feedback frequently and openly, and take advantage of it to improve your content, adapt it to the preferences of your audience or correct your mistakes.

Here are some examples of successful interactions on TikTok:

[@duncanyounot]: He is a British user who works in the humor and comedy niche. He is known for responding to his followers' comments with funny and witty videos, where he makes jokes or gives them absurd advice.
[@honeytheiggy]: It's an account dedicated to Honey, an Italian dog who works in the entertainment and lifestyle niche. He is characterized by making live videos where he shows his day to day, his tricks, his toys or his costumes.
[@dimpey6]: She is an American user who works in the dance and music niche. It is characterized by collaborating with other famous users such as @charlidamelio or @addisonre, where they choreograph together or challenge each other.
[@kimberly.loaiza]: She is a Mexican influencer who works in the entertainment and lifestyle niche. It is characterized by asking his followers for feedback on his videos, his projects or his decisions, and by asking surveys or questions to find out their opinions.

Conclusion

In this article, we have shown you how to become famous on TikTok, one of the most popular and profitable social networks of the moment.

We have seen that to get fame on TikTok, you have to meet some basic requirements, such as having a complete and attractive profile, being consistent, following the trends and being original.

We have also seen that you must build a personal brand that differentiates you from the competition, take advantage of the trends that emerge on the platform, and interact with your audience to generate engagement and loyalty.

Written by Moises Hamui Abadi: I am an entrepreneur, founding partner of Viceversa and SoyMacho. After being in charge of several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and empowering digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or you are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call