Digital Marketing Consulting: What it is and why you need it

Digital marketing consulting is a professional service that offers advice, strategies and solutions to improve the online presence of a company, brand or business.

The objective of digital marketing consulting is to help clients achieve their sales, loyalty, positioning, reputation and visibility goals on the Internet.

Why do you need a digital marketing consultancy?

There are several reasons why hiring a digital marketing consultancy can be beneficial for your business:

• It allows you to know the current state of your business in the digital environment, identify your strengths, weaknesses, opportunities and threats, and define your objectives and goals in the short, medium and long term.
• It helps you design a personalized action plan adapted to your needs, resources and budget, which includes the best digital marketing practices, tools and techniques to achieve your objectives.
• It offers you continuous support and monitoring during the execution of the action plan, to measure the results, analyze the return on investment (ROI), optimize the campaigns and resolve any questions or problems that arise.
• It gives you an external, objective and professional vision of your business, which allows you to detect new market opportunities, innovate, differentiate yourself from the competition and create value for your clients.

What services does a digital marketing consultancy offer?

A digital marketing consultancy can offer a wide variety of services, depending on the needs and objectives of each client. Some of the most common services are:

• Web audit : It consists of evaluating the performance, usability, design, content and optimization of a web page, to detect possible errors, failures or areas for improvement.
• SEO (Search Engine Optimization): It consists of applying a series of techniques to improve the organic positioning of a web page in search engines such as Google or Bing, in order to increase traffic, visibility and conversion.
• SEM (Search Engine Marketing): It consists of creating and managing online advertising campaigns on search engines or other platforms such as social networks or affiliate websites, in order to generate qualified traffic, leads or sales.
• SMM (Social Media Marketing): It consists of creating and managing the presence of a brand or business on social networks such as Facebook, Instagram, Twitter or LinkedIn, in order to interact with users, generate engagement, build customer loyalty and create community.
• Email marketing : It consists of sending personalized and segmented emails to a database of subscribers or potential clients, in order to inform, educate, persuade or encourage action.
• Content marketing : It consists of creating and distributing relevant, useful and quality content to attract, retain and satisfy a target audience, in order to generate trust, credibility and authority.
• Inbound marketing: It consists of applying a methodology that combines different digital marketing techniques such as SEO, SEM, SMM, email marketing or content marketing, in order to attract users from the beginning of the purchasing process to conversion and loyalty.
• Web analytics : It consists of collecting, measuring and interpreting data and key indicators (KPI) of user behavior on a website or in a digital marketing campaign, in order to evaluate the results and make decisions based on evidence.

How to choose a good digital marketing consultancy?

When hiring a digital marketing consultancy, it is important to take into account some aspects that can make the difference between a good service and a mediocre one. Some criteria you can consider are:

• Experience : Look for a consultancy that has demonstrable experience in your sector or market niche, that has worked with clients similar to you and that can show you success stories or references.
• Specialization : Look for a consultancy that specializes in the services you need or that has a multidisciplinary team capable of offering you a comprehensive and integrated solution.
• Methodology : Look for a consultancy that has a clear and transparent methodology to carry out its work, which explains the steps to follow, the estimated deadlines and the expected results.
• Communication : Look for a consultancy that has good communication with you, that listens to you, that understands your needs and objectives, that advises you, that informs you regularly and that resolves your doubts or problems.
• Price : Look for a consultancy that has a fair price and according to the value it offers you, that adapts to your budget and that offers you a detailed budget without surprises.

Digital marketing consulting is a service that can help you improve your online presence, increase your sales, build customer loyalty and grow your business.

If you want to hire a digital marketing consultancy, do not hesitate to contact us. We are a digital marketing agency with more than 6 years of experience, specialized in SEO, SEM, SMM, email marketing, content marketing and web analytics.

We offer you a personalized, professional and quality service, with a proven methodology and guaranteed results. Ask for your budget without obligation!

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

If you want more information on this topic or are looking for other options to profile your ideal client, at MHA you will find the solution you need. Schedule a call.