Instagram Stories: How to get the most out of them?

Since its launch in 2010, Instagram has accumulated more than 1.478 million active users, according to data from the German company Statista for the year 2022.

Its relevance and popularity is due, at first, to the updates and new features that came to the application over the years. An example of this was the arrival of Instagram Stories (or Instagram Stories, for its translation into Spanish), in 2016, shortly after the great impact that the Snapchat social network began to have.

Since then, there have been endless updates in one of the greatest successes of the social network. And as expected, this Instagram feature soon became a great tool for companies, brands, and businesses to expand their horizons .

Today, in the middle of 2023, there are strategies, tips and other advice to be able to get the most out of this Instagram function that day by day revolutionizes the way we connect with the world.

What is Instagram Stories?

According to the social platform itself, this function is summarized in the following sentence: "Share moments of your day" . And it couldn't be more literal, since Instagram Stories are that; a function that allows us to share, through audiovisual or simply visual content, any instant, moment, news or event with our followers. It is worth noting the maximum particularity of Instagram Stories: they only last 24 hours and are displayed in the upper region of the mobile and web application.

In order to unleash the user's creativity, Stories can be accompanied by:

  • Location tags.
  • Text.
  • Music.
  • Stickers.
  • GIF.
  • Hashtags.
  • Filters.
  • Mentions of other accounts.
  • Avatars.
  • surveys.
  • links.
  • Questionnaires.
  • Question boxes.
  • Countdowns.
  • Interactive stickers.

We are sure that future updates will bring new tools and features to Instagram Stories.

How to make an Instagram Story

There are several methods to create a good Storie. To create an Instagram Story using the conventional method , just open the application and click on the "Your Story" option.

In it, the application's camera will open and it is enough to take the photo or video that you want and edit it with the options that the application offers us and then share it with our followers for 24 hours. Similarly, some content can be selected directly from the photo roll.

In addition to the previous point, there are other more elaborate methodologies to create Instagram Stories. In this sense, the professional or advanced method refers to the use of software outside of Instagram to edit the content, as well as having a better production team to obtain the material.

Professional content is usually edited with other programs to achieve results that cannot be obtained with the options that Instagram offers us.

If you are a person or organization that is interested in creating quality content for your social networks, we recommend creating a methodology that will help you obtain the content and results you want . You should also carefully plan the themes you will use to create your Stories.

How to Check Your Instagram Stories Views

In a personal account, just enter the Storie and swipe up. This action will display a menu where the total number of people who have seen the status will be displayed, as well as the profiles of each of them.

For their part, the accounts of creators or companies show other data. When you scroll up, a new tab called "Statistics" is presented, in which you can find data on the reach and interaction that the followers had with the Stories, such as:

  • Accounts reached.
  • Accounts that interacted.
  • Profile activity.
  • Impressions.
  • Times it was shared.
  • Answers.
  • progress.
  • Dropouts.
  • setbacks.
  • Next story.
  • Visits to the profile.
  • New followers.

What is the size of Instagram stories?

Although audiovisual content of any size can be shared on Instagram Stories, the ideal and recommended measurement for an image or video to be displayed full screen is 1080 px by 1920 px.

Understood in another way, it is an aspect ratio of 9:16 so that the content can be appreciated in an ideal way.

7 Tips for Making Instagram Stories

If you want to learn how to get the most out of Instagram Stories, we recommend you follow the following tips to be successful.

Promote content, services and products

The reach of an Instagram Story is much greater than a publication, it is enough to look and compare the views of a story and the likes of any publication of the same brand.

In this sense, try to create creative and attractive content about what you offer. Instagram Stories are a great channel and information dissemination tool.

Share the content of your followers

When a user tags you in a story or post, the possibility of sharing it in your stories will be presented. This generates a strong link between the user and the brand. In addition, users will be grateful.

Interact and meet your followers

With the Questions or Surveys functions, for example, it is possible to interact with users to get their opinions and ideas. It is a great option, since it allows you to have short responses from followers.

Create Highlights

The Highlights, also known as Outstanding Stories, are a function anchored to our profile where stories that were shown at the time are gathered, but are now only visible to those who visit the profile.

With this tool, you can create groups or categories of Featured Stories that may be of interest to your followers.

Share your own post in the Stories

An integral way to have almost the same reach in Stories and publications, is to share any post that is in the profile as a story. Not only is it a great way to create content, it's also an excellent method of self-promotion.

Take advantage of the colors of Instagram

Do you think that you can only use the colors that are shown to you in the Instagram Stories tools? Keep pressing the color bar and a slider will be displayed from which you can choose the color you want to draw or create a text.

You use Instagram Stories like a BTS

In case you have a business or company, you can use Instagram Stories to show the human part of the processes you carry out. Present your work team, your day to day or simply create storytelling to gain validity among your consumers.

Schedule a call with MHA and let us advise you so you can achieve your sales goals.

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