Salesforce vs Hubspot: Comparison Table 2024

A CRM ( Customer Relationship Management ) is software that helps companies manage their relationships with customers.

It allows you to centralize customer information, track interactions, improve customer experience and drive sales.

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What is Salesforce?

Salesforce is one of the most popular CRM platforms on the market. It offers a wide range of features such as contact management, opportunity management, sales automation, data analytics, artificial intelligence , customer service management, marketing automation, custom app development, and much more.

What is HubSpot?

HubSpot is another popular CRM platform that offers a similar range of features to Salesforce. However, HubSpot focuses more on inbound marketing and sales, while Salesforce is better suited for businesses that need a complete CRM solution.

Salesforce and Hbuspot comparison table

Characteristic Salesforce HubSpot
Price From €25/user/month Free (basic plan)
Easy to use Complex, requires learning curve Simpler and more intuitive
Features Wide range of capabilities, including AI and application development Focused on inbound marketing and sales, with automation and analytics tools
Integrations More than 3,000 integrations with third-party applications 500+ integrations, especially with marketing tools
Medium 24/7 Support 12/5 support, with payment options to extend it
Scalability Highly scalable for businesses of all sizes Suitable for SMEs and growing companies
Personalization Highly customizable with code Limited customization with no code required
Security Strong security measures and regulatory compliance Good security measures, but less robust than Salesforce
User experience Complex interface, may be overwhelming for some users More intuitive and easy-to-use interface
Training Extensive library of resources and online training Limited training resources
Community Large community of users and experts Growing user community

How to choose the right CRM for my company?

Choosing the right CRM for your company can be a complex process, as there are many providers on the market with different features, prices and functionalities. To make the best decision, it is important to consider the following aspects:

1. Define your needs

  • What objectives do you hope to achieve with a CRM?
  • What processes in your company do you want to improve?
  • What type of information do you need to centralize?
  • How many users will need access to the CRM?

2. Research the available options

  • Compare the features and functionality of different providers.
  • Read reviews and opinions from other users.
  • Request free demos to test the platforms.

3. Consider your budget

  • CRM prices vary depending on the functionalities and the number of users.
  • Define how much you are willing to invest in a CRM.

4. Choose a scalable CRM

  • Your business may grow in the future, so it's important to choose a CRM that can adapt to your needs.

5. Pay attention to ease of use

  • The CRM must be easy to use so that your employees can use it without problems.

6. Make sure the CRM offers good support

  • It is important to have a good support service in case you have any problems with the CRM.

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Best practices for using a CRM

To get the most out of your CRM, it is important to follow some good practices:

1. Implement an onboarding process for your employees

Make sure all CRM users know how to use it correctly.

2. Keep information up to date

It is important that your customer information is updated in the CRM.

3. Use CRM to automate tasks

You can automate repetitive tasks to save time and improve efficiency.

4. Analyze CRM data

CRM data can help you make better business decisions.

5. Make periodic reports

It is important to carry out periodic reports to measure the success of your CRM strategies.

Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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