Google Ads: What are dynamic search ads?

In this post we will explain what dynamic search ads are, as well as the best recommendations to make your ads fully functional and effective.

What are Google Dynamic Search Ads?

Also known as Google Dynamic Search Ads (DSA), They are semi-automatic campaigns that allow us to generate specific ads and target them towards very specific audiences .

In other words, it is making life easier for the consumer, since through the searches they carry out on Google Dynamic Ads detect your needs and guide you to the best offer .

Unlike Other campaigns of Google Ads , Dynamic Search Ads, use the content of your website to develop and better target posts , and are also an excellent support to complement campaigns based on keywords.

Another great advantage of DSA is that both the landing pages and ad titles are also generated using content from your own website, which allows you to save time and give greater relevance to your ads.

What are the benefits of using Dynamic Search Ads?

Develop ads with attractive and relevant titles

When a user performs a certain search and it is relevant to your offer (product or service), Google Ads dynamically generates an ad with a clear title and directs it to the most relevant page on your site.

They generate more web traffic

Dynamic Search Ads help increase traffic and, of course, sales by identifying new advertising opportunities.

They allow you to control your ads

You can choose to display your ads based on your specifications, whether for your entire website, by category, or by specific pages. You also have the option to restrict your ads to products or services that are not currently available.

Save time

By using information from your website, you no longer have to rack your brains over creating new offers or assigning keywords to each product. In addition, DSAs can help you take your advertising to new markets more quickly than with other types of campaigns.

How does Google Ads target Dynamic Search Ads?

As we mentioned, Dynamic Search Ads are based on the content of your website and use landing pages to target your ads.

There are a number of ways to specify which landing pages are appropriate for your dynamic ads. For example, you can categorize your ads into URL groups, either by URL, or by URL type. URL Contains (categories) or by URLs specific with URL Equals (page feeds).

URL Contains
Segment through landing pages organized by topic and generated by Google Ads . You can choose which sets of pages to target with your ads, meaning you have the option to group similar pages together and, of course, the level of detail.

URL Equals

Target ads towards URLs individual ads on your website. For example, if you are using this type of ad for the first time and want to test it, you can create a targeting (URL Equal ) to the home page of your website.

How to create a dynamic search ad

1. Access your Google Ads account.
2. Click on Campaigns in the top left menu.
3. Select New campaign .
4. Select one or more goals for your campaign. Or, click Creating a campaign without a goal to continue without objectives.
5. Select Search as your campaign type.
6. Select the results you want from the campaign.
7. Click on Continue .
8. Set name, locations, language and budget.
9. Choose Dynamic Search Ad in General Settings.
10. Enter the domain and select the language of your website.
11. Click on Save and continue and create a dynamic ad group and add targets.

If you require more information, you can review the following official Google page .

What are the best recommendations for your dynamic search ads?

For your dynamic search ads to work efficiently and get the best results, you must have a website or a ecommerce well developed, that is, it must offer a good user experience, have sufficient inventory (products or services) and most importantly, have a well-optimized SEO structure , as it is the main guide for organizing your DSA information.

Other recommendations you should consider are that dynamic ads are not for all sites. For example, they do not work for sites in sectors such as pharmaceuticals, gambling or adult content.

It also cannot be used for websites that constantly change information (daily offers) or for pages that have a format that is not recognizable to Google Ads (sites that contain mostly flash content, images, or require login access).

If you want to know more about this topic or require advice, in MHA you will find the solution, because our commitment is to guide you in the best way possible in this highly competitive digital era.