Google Ads: What are dynamic search ads?

In this post we will explain to you what dynamic search ads are? As well as the best recommendations so that your ads are fully functional and effective.

What are dynamic Google search ads?

Also known as Google Dynamic Search Ads (DSA), They are semi-automatic campaigns that allow us to generate specific advertisements and direct them towards very specific audiences .

In other words, it is to make life easier for the consumer, since through the searches they carry out in Google 's dynamic ads detect their needs and guide them to the best offer .

Unlike other campaigns Google Ads , dynamic search ads use the content of your website to develop and target publications in the best way , they are also an excellent support to complement campaigns that are based on keywords.

Another great advantage that DSAs have is that both the landing pages and the titles of the ads are also generated with the content of your own website, which allows you to save time and give greater relevance to your ads.

What are the benefits of using dynamic search ads?

Develop ads with attractive and relevant titles

When a user performs a certain search and it is relevant to your offer (product or service), Google Ads dynamically generates an ad with a clear title and directs it to the most relevant page on your site.

Generate more web traffic

Dynamic search ads help increase traffic and, of course, sales by identifying new listing opportunities.

They allow you to control the ads

You can choose to display your ads according to your specifications, whether for your entire website, by categories, or by specific pages. It also gives you the option to restrict your ads to products or services that are not currently available.

Save time

By using the information on your website you will no longer have to rack your brains creating new offers or assigning keywords for each product. In addition, DSAs can help you take your advertising to new markets more quickly compared to other types of campaigns.

How does Google Ads target dynamic search ads?

As we already mentioned, dynamic search ads are based on the content of your website and use landing pages to carry out the segmentation.

There are different ways to specify which landing pages are appropriate for your dynamic ads. For example, you can classify your ads into groups of URLs, either by URL Contains (categories) or by URLs specific with URL Equals (page feeds).

URL Contains
Segment through landing pages organized by topic and generated by Google Ads . You can choose which sets of pages to target your ads, that is, you have the option to group similar pages and of course, the level of detail.

URL Equals

Segment your ads towards URLs of your website. For example, if you are using this type of ad for the first time and want to try it out, you can create a targeting (URL Equal ) to the main page of your website.

How to create a dynamic search ad

1. Access your Google Ads account.
2. Click on Campaigns in the top left menu.
3. Choose New campaign .
4. Select one or more objectives for your campaign. Or, click Create a campaign without a goal to continue without objectives.
5. Choose Search like your campaign type.
6. Select the results you want from the campaign.
7. Click Continue .
8. Set name, locations, language and budget.
9. Choose Dynamic Search Ad in General Settings.
10. Enter the domain and select the language of your website.
11. Click Save and continue and create a dynamic ad group and add targeting.

If you require more information, you can review the following official Google page .

What are the best recommendations for your dynamic search ads?

For your dynamic search ads to work efficiently and get the best results, you must have a website or a ecommerce well developed, that is, it must offer a good user experience, have sufficient inventory (products or services) and most importantly, have a Well-optimized SEO structure , since it is the main guide to organize the information of your DSA.

Other recommendations that you should consider is that dynamic ads are not for all sites. For example, they do not work for sites in sectors such as pharmaceuticals, gambling or adult content.

Nor can it be used for websites that constantly change information (daily offers) or for pages that have a format that is not recognizable to Google Ads (sites that contain mostly flash content, images or require login access).

If you want to know more about this topic or require advice, at MHA you will find the solution, because our commitment is to guide you in the best way in this extremely competitive digital age.