Google Trends: What is it and how to use it?

Google is the most used search engine in the world, and that is why it is very important to know what people search for on it.

Would you like to know what the most popular topics are on the Internet, how search trends change over time, and how you can take advantage of that information to improve your online marketing strategy ?

Then, you need to know Google Trends, a free and very powerful tool that Google offers you to analyze user behavior in the search engine.

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Google Trends: What is it and what is it for?

Google Trends is a tool that allows you to explore and analyze search patterns for one or more keywords that interest you. Through graphs, you can find out what is popular in certain periods, certain geographic points, topics and queries related to the keyword you are researching.

Google Trends measures the relative popularity of a search, that is, the search volume for a single query divided by the volumes of all possible queries, on a scale from zero to 100.

This way, you can tell if a keyword is booming or declining, and how it compares to other similar keywords or keywords in the same category.

Google Trends is used for several things, but above all for SEO and defining an effective content strategy. With this tool, you can:

  • Identify current and future search trends, and create relevant and timely content that engages your audience.
  • Analyze the searches that your target audience makes, and based on this, create content that is useful to them and that Google shows it to them.
  • Discover new market niches, business opportunities and long-tail keywords that have less competition and more possibilities of conversion.
  • Compare the performance of different keywords, regions, categories or time periods, and optimize your content based on the results.
  • Monitor the reputation of your brand , your products or your competitors, and know what users think about them.

Google Trends: How does it work and how is it used?

Google Trends is a fairly simple tool, but the truth is that most people do not get the most out of it. To use it correctly, you must follow these steps:

  • Go to the Google Trends website and type the keyword you want to analyze in the search box . You can write one or more keywords separated by commas, or choose one of the suggestions that the tool offers you.
  • Adjust the filters according to your preferences . You can filter by country, time period, category and search type (web, images, news, shopping or YouTube ).
  • Observe the results that the tool shows you . You will see a graph with the evolution of the popularity of the keyword over time, a map with the geographical distribution of the search, and a list of topics and queries related to the keyword. You can click on each of these items for more information and details.
  • Interpret the data that the tool offers you . Don't just look at the numbers, but also at the context and meaning of the trends. Think about what factors can influence user behavior, such as seasonality, events, news, competition , etc.
  • Apply the knowledge you have obtained to improve your online marketing strategy. Use Google Trends to find content ideas, keywords, headlines, calls to action, etc. Create content that responds to the search intentions of your target audience , and that adapts to current and future trends.

Google Trends: What advantages does it have and what limitations does it present?

Google Trends is a very useful and advantageous tool for anyone who wants to do online marketing, but it also has some limitations that you should take into account.

Below we summarize the pros and cons of Google Trends:

Advantages of Google Trends

  • It is free and easy to use.
  • It offers you updated and real-time information about search trends on Google.
  • It allows you to compare different keywords, regions, categories or time periods, and see how user preferences change.
  • It helps you find new business opportunities, market niches and long-tail keywords that have less competition and more chances of conversion.
  • It allows you to create relevant, timely and quality content that attracts your audience and ranks better on Google.
  • It allows you to monitor the reputation of your brand, your products or your competitors, and know what users think about them.

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Limitations of Google Trends

  • It doesn't show you the absolute search volume for a keyword, but rather the relative popularity. This means that you can't tell exactly how many times a keyword has been searched, but rather how it compares to other keywords or total Google searches.
  • It does not show you data for very specific or infrequent searches. If a keyword has a very low search volume, Google Trends will not show you information about it, or it will show you a value of zero.
  • It does not show you historical data for more than five years. If you want to analyze search trends over a longer period, you will have to use other tools or sources of information.
  • It does not show you data from other search engines other than Google. If you want to know how users behave in other search engines, such as Bing, Yahoo or DuckDuckGo, you will have to use other tools or sources of information.

Google Trends: How to use it to generate quality content?

Now that you know what Google Trends is, what it is for, how it works, and what advantages and limitations it has, you may wonder how you can use it to generate quality content for your business.

Here we give you some tips and examples so you can make the most of it:

  • Use Google Trends to identify current and future search trends and create relevant, timely content that engages your audience. For example, if you have a fashion blog, you can use Google Trends to find out which clothes, colors or styles are the most searched for each season, and create content about them.
  • Use Google Trends to analyze the searches made by your target audience, and based on this, create content that is useful to them and that Google shows it to them. For example, if you have an online store selling organic products, you can use Google Trends to find out what type of products, benefits or problems are most searched for by your target audience, and create content that responds to their needs and interests.
  • Use Google Trends to discover new niche markets, business opportunities, and long-tail keywords that have less competition and more potential for conversion. For example, if you have a travel agency, you can use Google Trends to know which destinations, activities or experiences are most sought after by travelers, and create content that offers them attractive and differentiated solutions.
  • Use Google Trends to compare the performance of different keywords, regions, categories or time periods, and optimize your content based on the results. For example, if you own a restaurant, you can use Google Trends to find out what type of food, ingredients or recipes are the most searched for in your area, and adapt your menu and content according to your customers' preferences.
  • Use Google Trends to monitor the reputation of your brand, your products or your competitors, and know what users think about them. For example, if you have a software company, you can use Google Trends to find out what features, advantages or disadvantages are the most sought after about your product or that of your competition, and create content that highlights your strengths and solves your weaknesses.



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Written by Moises Hamui Abadi : I am an entrepreneur, founding partner of Viceversa and SoyMacho. After leading several digital businesses and advising several other businesses; I decided to form MHA Consulting, a digital marketing consultancy dedicated to growing and enhancing digital businesses in more than 7 countries and generating more than 1,500 million pesos.

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